| Product Code: ETC7897952 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2023, Laos continued to attract premium lager imports from top exporters such as Vietnam, Areas, Nes, Thailand, Mexico, and Malaysia. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the compound annual growth rate (CAGR) of 78.55% reflects strong expansion potential. However, the negative growth rate of -20.4% poses a challenge that exporters may need to address through strategic initiatives to sustain and enhance their market presence in Laos.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Laos Premium Lager Market Overview |
3.1 Laos Country Macro Economic Indicators |
3.2 Laos Premium Lager Market Revenues & Volume, 2021 & 2031F |
3.3 Laos Premium Lager Market - Industry Life Cycle |
3.4 Laos Premium Lager Market - Porter's Five Forces |
3.5 Laos Premium Lager Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Laos Premium Lager Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Laos Premium Lager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer preference for premium alcoholic beverages |
4.2.2 Increasing disposable income leading to a shift towards premium products |
4.2.3 Rising tourism industry in Laos boosting demand for premium lagers |
4.3 Market Restraints |
4.3.1 Competition from other premium beer brands in the market |
4.3.2 Regulatory restrictions on alcohol advertising and promotion in Laos |
5 Laos Premium Lager Market Trends |
6 Laos Premium Lager Market, By Types |
6.1 Laos Premium Lager Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Laos Premium Lager Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Laos Premium Lager Market Revenues & Volume, By Conventional, 2021- 2031F |
6.1.4 Laos Premium Lager Market Revenues & Volume, By Craft, 2021- 2031F |
6.2 Laos Premium Lager Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Laos Premium Lager Market Revenues & Volume, By Off-trade, 2021- 2031F |
6.2.3 Laos Premium Lager Market Revenues & Volume, By On-trade, 2021- 2031F |
7 Laos Premium Lager Market Import-Export Trade Statistics |
7.1 Laos Premium Lager Market Export to Major Countries |
7.2 Laos Premium Lager Market Imports from Major Countries |
8 Laos Premium Lager Market Key Performance Indicators |
8.1 Average selling price of Laos premium lager compared to other premium beer brands |
8.2 Number of tourists visiting Laos and their consumption of premium lagers |
8.3 Consumer perception and brand loyalty towards Laos premium lager |
8.4 Distribution network expansion and penetration into new markets |
8.5 Social media engagement and brand awareness metrics for Laos premium lager |
9 Laos Premium Lager Market - Opportunity Assessment |
9.1 Laos Premium Lager Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Laos Premium Lager Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Laos Premium Lager Market - Competitive Landscape |
10.1 Laos Premium Lager Market Revenue Share, By Companies, 2024 |
10.2 Laos Premium Lager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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