| Product Code: ETC10866421 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Latvia`s import of soju saw a notable increase in 2024, with top exporters being Montenegro, Sweden, Estonia, Germany, and Finland. The market experienced a shift from low to moderate concentration, indicating increased competition among suppliers. The compound annual growth rate (CAGR) from 2020 to 2024 stood at a steady 3.8%, while the growth rate from 2023 to 2024 spiked impressively at 12.24%. These figures suggest a growing demand for soju in Latvia, potentially driven by evolving consumer preferences and expanding market opportunities.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Latvia Soju Market Overview |
3.1 Latvia Country Macro Economic Indicators |
3.2 Latvia Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Latvia Soju Market - Industry Life Cycle |
3.4 Latvia Soju Market - Porter's Five Forces |
3.5 Latvia Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Latvia Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Latvia Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Latvia Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Latvia Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Latvia Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Asian cuisine in Latvia leading to a demand for soju as a complementary beverage |
4.2.2 Growing trend of social drinking and nightlife culture among young adults in Latvia |
4.2.3 Rising disposable income and changing consumer preferences towards premium alcoholic beverages in the country |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcoholic beverages in Latvia impacting the pricing and distribution of soju |
4.3.2 Competition from other spirits such as vodka and whiskey in the Latvian market |
4.3.3 Cultural barriers and lack of awareness about soju among Latvian consumers |
5 Latvia Soju Market Trends |
6 Latvia Soju Market, By Types |
6.1 Latvia Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Latvia Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Latvia Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Latvia Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Latvia Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Latvia Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Latvia Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Latvia Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Latvia Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Latvia Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Latvia Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Latvia Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Latvia Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Latvia Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Latvia Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Latvia Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Latvia Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Latvia Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Latvia Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Latvia Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Latvia Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Latvia Soju Market Import-Export Trade Statistics |
7.1 Latvia Soju Market Export to Major Countries |
7.2 Latvia Soju Market Imports from Major Countries |
8 Latvia Soju Market Key Performance Indicators |
8.1 Number of Asian restaurants and bars serving soju in Latvia |
8.2 Social media engagement and influencer marketing impact on soju consumption trends |
8.3 Per capita spending on alcoholic beverages excluding beer in Latvia |
9 Latvia Soju Market - Opportunity Assessment |
9.1 Latvia Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Latvia Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Latvia Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Latvia Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Latvia Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Latvia Soju Market - Competitive Landscape |
10.1 Latvia Soju Market Revenue Share, By Companies, 2024 |
10.2 Latvia Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here