Malaysia Candle Market (2025-2031) | Revenue, Growth, Industry, Size, Share, Outlook, Forecast, Analysis, Trends, Value, Segmentation

Market Forecast By Product Type (Votive, Container Candle, Pillars, Tapers, Others), By Wax (Paraffin, Soy Wax, Beeswax, Palm Wax, Others), By Distribution Channel (Offline, Online) And Competitive Landscape

Product Code: ETC048846 Publication Date: Nov 2022 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Malaysia Candle Market Competition 2023

Malaysia Candle market currently, in 2023, has witnessed an HHI of 3176, Which has decreased moderately as compared to the HHI of 5708 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Malaysia Candle Market Competition 2023

Malaysia Export Potential Assessment For Candle Market (Values in USD Thousand)


Malaysia Export Potential Assessment For Candle Market (Values in USD Thousand)

Topics Covered in the Malaysia Candle Market

Malaysia Candle Market Report thoroughly covers the market By Product Type, By Wax, and By Distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Malaysia Candle Market Synopsis

Malaysia Candle Market Growth can be attributed to various factors such as increasing demand for decorative and scented candles, growing awareness about the benefits of using natural and eco-friendly candles, and rising disposable income among consumers.

According to 6Wresearch, the Malaysia Candle Market Size is expected to reach a significant CAGR of 4% during the forecast period 2025-2031. One of the major drivers is the increasing demand for candles as decorative items. With the rise in disposable income and changing consumer preferences, there has been a surge in demand for aesthetically pleasing home décor products. Candles not only enhance the aesthetic appeal of a space but also provide a pleasant aroma, making them a popular choice among consumers. Another driving factor in the Malaysia candle market is the trend of gifting candles for special occasions. Candles are often seen as a thoughtful and versatile gift option, suitable for various occasions such as birthdays, anniversaries, and festive celebrations. The rise in e-commerce platforms has made it easier for consumers to purchase and send candles as gifts, further boosting the market growth.

Malaysia's candle market has been facing various challenges over the years. One of the major challenges that can be anticipated for Malaysia's candle market is the increasing competition from cheaper and more eco-friendly alternatives such as LED lights. With growing concerns about environmental sustainability, consumers are becoming more conscious of their purchasing decisions and are opting for greener options. As a result, there has been a significant decline in demand for traditional candles made from paraffin wax. Another important challenge that cannot be ignored is the changing consumer preferences and trends.

Malaysia Candle Market Trends

The Candle Industry in Malaysia has been experiencing a significant growth trend over the years. One major trend that can be observed in the Malaysia candle market is the rise of eco-friendly and sustainable candles. Consumers are becoming more conscious about their environmental impact and are opting for natural wax candles made from soy or beeswax instead of paraffin wax. These eco-friendly options not only appeal to environmentally-conscious consumers but also offer health benefits such as cleaner burning and less soot. This trend is expected to continue in the coming years, with more candle manufacturers introducing sustainable options in their product line.

Investment Opportunities in the Malaysia Candle Market

Malaysia Candle Market Share such as increasing consumer demand for scented and decorative candles, rising awareness about the benefits of using natural and eco-friendly candles, and a growing trend towards self-care and relaxation. There are several investment opportunities that present themselves to potential investors. One potential area for investment is in scented candles. With the rising interest in aromatherapy and wellness products, scented candles have become a popular choice among consumers. These candles are made using essential oils and natural fragrances, providing various therapeutic benefits such as relaxation, stress relief, and improved mood. Investors can tap into this growing trend by offering unique scents and packaging options for scented candles in the Malaysian market.

Leading Players in the Malaysia Candle Market

There are several leading players that are driving growth and innovation. These companies hold a significant share in the market and play a crucial role in shaping its future. Key players include Yankee Candle, Bath & Body Works, Jo Malone, and Diptyque, alongside prominent local brands like Hooga and Beryl's Candles. Their candles are known for their long-lasting burn time and high-quality scents, making them a popular choice among customers.

Government Regulations

The government of Malaysia plays a crucial role in promoting the development of the candle industry. One of the major changes in regulations is the ban on paraffin wax candles starting from 2025. This decision was made due to the harmful effects of paraffin wax fumes and its non-biodegradable nature. Manufacturers will need to switch to alternatives such as beeswax and soy wax to continue their operations. While this may increase production costs for manufacturers, it also opens up opportunities for eco-friendly and sustainable candle products in the market. The government has also implemented mandatory safety standards for all candles sold in Malaysia. This includes testing for lead and other harmful chemicals, as well as proper labelling with warning labels and instructions for safe use. Manufacturers will need to ensure that their products meet these standards in order to be sold in the market.

Future Insights of the Malaysia Candle Market

The candle market in Malaysia has experienced significant growth and is expected to continue this trend in the future. One of the key factors driving this growth is the rise of e-commerce platforms and online shopping in Malaysia. Online retailers offer a wide variety of candles at competitive prices, making it easier for consumers to purchase them. This has also opened up opportunities for smaller candle makers and independent sellers to reach a larger audience through social media and online marketplaces.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

Container candle to dominate the market- By Product Type

Container candles are currently dominating the Malaysia candle market in terms of sales and popularity. This can be attributed to their versatility and convenience, as well as the rise of home decor trends that incorporate candles into interior design.

Paraffin Wax to dominate the market-By Wax

According to Ravi Bhandari, Research Head, 6wresearch, Paraffin wax is the most commonly used wax in candles due to its affordability and availability. It has a lower melting point compared to other waxes, making it easy to work with for candle makers. However, it has been known to release toxic chemicals when burned, making it a less popular choice among those who prioritize health concerns.

Offline to dominate the market-By Distribution Channel

Offline distribution channels, such as physical retail stores and specialty shops, have been the traditional method of purchasing candles. These brick-and-mortar stores offer customers a chance to browse and physically examine the products before making a purchase. In addition, many retailers also offer personalized assistance and advice on choosing the right candle for specific needs.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Malaysia Candle Market Outlook
  • Market Size of Malaysia Candle Market, 2024
  • Forecast of Malaysia Candle Market, 2031
  • Historical Data and Forecast of Malaysia Candle Revenues & Volume for the Period 2021-2031
  • Malaysia Candle Market Trend Evolution
  • Malaysia Candle Market Drivers and Challenges
  • Malaysia Candle Price Trends
  • Malaysia Candle Porter`s Five Forces
  • Malaysia Candle Industry Life Cycle
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Votive for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Container Candle for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Pillars for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Tapers for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Wax for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Paraffin for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Soy Wax for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Beeswax for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Palm Wax for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Offline for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Candle Market Revenues & Volume By Online for the Period 2021-2031
  • Malaysia Candle Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Wax
  • Market Opportunity Assessment By Distribution Channel
  • Malaysia Candle Top Companies Market Share
  • Malaysia Candle Competitive Benchmarking By Technical and Operational Parameters
  • Malaysia Candle Company Profiles
  • Malaysia Candle Key Strategic Recommendations

Markets Covered

The market report has been segmented and sub-segmented into the following categories:

By Product Type

  • Votive
  • Container Candle
  • Pillars
  • Tapers
  • Others

By Wax

  • Paraffin
  • Soy Wax
  • Beeswax
  • Palm Wax
  • Others

By Distribution Channel

  • Offline
  • Online
Malaysia Candle Market (2025-2031): FAQs
The Malaysia Candle Market Size is expected to reach a significant CAGR of 4% during the forecast period 2025-2031.
One of the major drivers is the increasing demand for candles as decorative items.
One of the major challenges that can be anticipated for Malaysia's candle market is the increasing competition from cheaper and more eco-friendly alternatives such as LED lights.
Yes, there are several investment opportunities that present themselves to potential investors. One potential area for investment is in scented candles. With the rising interest in aromatherapy and wellness products, scented candles have become a popular choice among consumers.
The leading players in this region have been expanding its presence in the country through its retail stores and online channels, catering to the growing demand for decorative candles.
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