Malaysia Oats  Market | COVID-19 IMPACT, Value, Trends, Size, Industry, Growth, Companies, Revenue, Analysis, Forecast & Share

Malaysia Oats Market Synopsis

The oats market in Malaysia is relatively small but growing. The country?s oats market was estimated at US$14.7 million and is projected to reach US$26 million by 2024, recording a compound annual growth rate of 8.9%. While the majority of demand for this product comes from households, foodservice players are expected to drive further sales growth going forward as they increasingly incorporate health-conscious products into their menus.

Market Drivers of the market

The oats market in Malaysia is driven by the growing awareness of oats as a heart-healthy and versatile grain. Oats are recognized for their soluble fiber content, which can help lower cholesterol levels and promote digestive health. The convenience of quick-cooking oats and the use of oats in various culinary applications, from breakfast to baking, contribute to their popularity. The rise of plant-based diets has also boosted the demand for oat-based milk and dairy alternatives.

Challenges of the market

The oats market in Malaysia encounters challenges in breaking traditional consumption habits and preferences. While oats are recognized for their health benefits, they might not be widely consumed as a staple. Educating consumers about the versatility of oats, promoting innovative oat-based products, and addressing potential supply chain disruptions are important considerations for market expansion.

Covid-19 Impact on the market

The Covid-19 pandemic brought about changes in consumer behavior and preferences in the oats market in Malaysia. With more individuals focusing on health-conscious choices, demand for oats increased. However, challenges in sourcing and supply chain disruptions affected availability and pricing. The closure of cafes and decreased footfall in retail outlets also impacted market distribution.

Key Players of the market

Key players like OatFusion Mills, GrainHarvest Oats, and NutriOats Enterprises play a significant role in Malaysia oats market. These companies specialize in providing oat products known for their heart-healthy benefits and versatility in recipes. Their commitment to oat quality, supporting healthy lifestyles, and introducing oats as a nutritious staple positions them as leaders in the grain industry.

Key Highlights of the Report:

• Malaysia Oats  Market Outlook
• Market Size of Malaysia Oats  Market, 2023
• Forecast of Malaysia Oats  Market, 2030
• Historical Data and Forecast of Malaysia Oats  Revenues & Volume for the Period 2020-2030
• Malaysia Oats  Market Trend Evolution
• Malaysia Oats  Market Drivers and Challenges
• Malaysia Oats  Price Trends
• Malaysia Oats  Porter's Five Forces
• Malaysia Oats  Industry Life Cycle
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Form for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Flavoured Oats for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Base Oats for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Distribution Channel for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Supermarket/Hypermarket for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Convenience Stores for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Online Channels for the Period 2020-2030
• Historical Data and Forecast of Malaysia Oats  Market Revenues & Volume By Others for the Period 2020-2030
• Malaysia Oats  Import Export Trade Statistics
• Market Opportunity Assessment By Form
• Market Opportunity Assessment By Distribution Channel
• Malaysia Oats  Top Companies Market Share
• Malaysia Oats  Competitive Benchmarking By Technical and Operational Parameters
• Malaysia Oats  Company Profiles
• Malaysia Oats  Key Strategic Recommendations