| Product Code: ETC178605 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The oats market in Malaysia is relatively small but growing. The country?s oats market was estimated at US$14.7 million and is projected to reach US$26 million by 2024, recording a compound annual growth rate of 8.9%. While the majority of demand for this product comes from households, foodservice players are expected to drive further sales growth going forward as they increasingly incorporate health-conscious products into their menus.
The oats market in Malaysia is driven by the growing awareness of oats as a heart-healthy and versatile grain. Oats are recognized for their soluble fiber content, which can help lower cholesterol levels and promote digestive health. The convenience of quick-cooking oats and the use of oats in various culinary applications, from breakfast to baking, contribute to their popularity. The rise of plant-based diets has also boosted the demand for oat-based milk and dairy alternatives.
The oats market in Malaysia encounters challenges in breaking traditional consumption habits and preferences. While oats are recognized for their health benefits, they might not be widely consumed as a staple. Educating consumers about the versatility of oats, promoting innovative oat-based products, and addressing potential supply chain disruptions are important considerations for market expansion.
The Covid-19 pandemic brought about changes in consumer behavior and preferences in the oats market in Malaysia. With more individuals focusing on health-conscious choices, demand for oats increased. However, challenges in sourcing and supply chain disruptions affected availability and pricing. The closure of cafes and decreased footfall in retail outlets also impacted market distribution.
Key players like OatFusion Mills, GrainHarvest Oats, and NutriOats Enterprises play a significant role in Malaysia oats market. These companies specialize in providing oat products known for their heart-healthy benefits and versatility in recipes. Their commitment to oat quality, supporting healthy lifestyles, and introducing oats as a nutritious staple positions them as leaders in the grain industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Oats Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Oats Market Revenues & Volume, 2020 & 2030F |
3.3 Malaysia Oats Market - Industry Life Cycle |
3.4 Malaysia Oats Market - Porter's Five Forces |
3.5 Malaysia Oats Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.6 Malaysia Oats Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Malaysia Oats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Oats Market Trends |
6 Malaysia Oats Market, By Types |
6.1 Malaysia Oats Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Oats Market Revenues & Volume, By Form, 2020-2030F |
6.1.3 Malaysia Oats Market Revenues & Volume, By Flavoured Oats, 2020-2030F |
6.1.4 Malaysia Oats Market Revenues & Volume, By Base Oats, 2020-2030F |
6.2 Malaysia Oats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Oats Market Revenues & Volume, By Supermarket/Hypermarket, 2020-2030F |
6.2.3 Malaysia Oats Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Malaysia Oats Market Revenues & Volume, By Online Channels, 2020-2030F |
6.2.5 Malaysia Oats Market Revenues & Volume, By Others, 2020-2030F |
7 Malaysia Oats Market Import-Export Trade Statistics |
7.1 Malaysia Oats Market Export to Major Countries |
7.2 Malaysia Oats Market Imports from Major Countries |
8 Malaysia Oats Market Key Performance Indicators |
9 Malaysia Oats Market - Opportunity Assessment |
9.1 Malaysia Oats Market Opportunity Assessment, By Form, 2020 & 2030F |
9.2 Malaysia Oats Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Malaysia Oats Market - Competitive Landscape |
10.1 Malaysia Oats Market Revenue Share, By Companies, 2023 |
10.2 Malaysia Oats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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