| Product Code: ETC130088 | Publication Date: Jun 2023 | Updated Date: Feb 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Malaysia rum market is currently growing at a rapid pace due to the increasing demand for alcoholic beverages across Southeast Asia. The country has become a major hub for imported rums from various countries, including India and Latin America. In recent years, local producers have also started producing high-quality craft rums that are gaining in popularity with consumers
Despite this growth, however, the industry still faces some obstacles such as low consumer awareness of rum products and limited availability of premium brands in certain regions. Additionally, there is stiff competition from other spirits categories (e.g., whiskey) which are more popular among Malaysia drinkers compared to rum. To further promote this spirit category amongst locals and tourists alike, it will be important for the domestic alcohol industry to develop innovative marketing campaigns as well as launch new product lines that cater to different drinking preferences
Malaysia Rum |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Rum Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Rum Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Rum Market - Industry Life Cycle |
3.4 Malaysia Rum Market - Porter's Five Forces |
3.5 Malaysia Rum Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malaysia Rum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Rum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Rum Market Trends |
6 Malaysia Rum Market, By Types |
6.1 Malaysia Rum Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Rum Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Malaysia Rum Market Revenues & Volume, By Golden, 2021-2031F |
6.1.4 Malaysia Rum Market Revenues & Volume, By Dark, 2021-2031F |
6.1.5 Malaysia Rum Market Revenues & Volume, By White, 2021-2031F |
6.1.6 Malaysia Rum Market Revenues & Volume, By Spiced, 2021-2031F |
6.2 Malaysia Rum Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Rum Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Malaysia Rum Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Malaysia Rum Market Import-Export Trade Statistics |
7.1 Malaysia Rum Market Export to Major Countries |
7.2 Malaysia Rum Market Imports from Major Countries |
8 Malaysia Rum Market Key Performance Indicators |
9 Malaysia Rum Market - Opportunity Assessment |
9.1 Malaysia Rum Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Rum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Rum Market - Competitive Landscape |
10.1 Malaysia Rum Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Rum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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