| Product Code: ETC5222842 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Malta continued to see significant import shipments of potato chips, with top exporters being Italy, Germany, UK, Spain, and the Netherlands. The market remained highly concentrated, with a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was robust at 13.28%, indicating sustained market expansion. Moreover, the growth rate from 2023 to 2024 surged to 16.27%, highlighting the increasing demand for potato chips in Malta. These trends suggest a promising outlook for the potato chips import market in Malta.
The Potato Chips market in Malta is projected to grow at a growing growth rate of 5.28% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malta Potato Chips Market Overview |
3.1 Malta Country Macro Economic Indicators |
3.2 Malta Potato Chips Market Revenues & Volume, 2021 & 2031F |
3.3 Malta Potato Chips Market - Industry Life Cycle |
3.4 Malta Potato Chips Market - Porter's Five Forces |
3.5 Malta Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.6 Malta Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Malta Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malta Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient and on-the-go snacking options |
4.2.2 Growing demand for healthier snack alternatives |
4.2.3 Rising popularity of flavored and specialty potato chips |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as potatoes and cooking oil |
4.3.2 Intense competition from other snack options like popcorn, pretzels, and nuts |
5 Malta Potato Chips Market Trends |
6 Malta Potato Chips Market Segmentations |
6.1 Malta Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Malta Potato Chips Market Revenues & Volume, By Plain/Salted, 2021-2031F |
6.1.3 Malta Potato Chips Market Revenues & Volume, By Flavored, 2021-2031F |
6.2 Malta Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Malta Potato Chips Market Revenues & Volume, By Baked, 2021-2031F |
6.2.3 Malta Potato Chips Market Revenues & Volume, By Fried, 2021-2031F |
6.3 Malta Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malta Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Malta Potato Chips Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Malta Potato Chips Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Malta Potato Chips Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.6 Malta Potato Chips Market Revenues & Volume, By Other, 2021-2031F |
7 Malta Potato Chips Market Import-Export Trade Statistics |
7.1 Malta Potato Chips Market Export to Major Countries |
7.2 Malta Potato Chips Market Imports from Major Countries |
8 Malta Potato Chips Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for malta potato chips |
8.2 Number of new flavor launches and product innovations |
8.3 Percentage of repeat purchases by consumers |
8.4 Distribution network expansion in key target markets |
8.5 Customer satisfaction and brand loyalty measurements |
9 Malta Potato Chips Market - Opportunity Assessment |
9.1 Malta Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.2 Malta Potato Chips Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Malta Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malta Potato Chips Market - Competitive Landscape |
10.1 Malta Potato Chips Market Revenue Share, By Companies, 2024 |
10.2 Malta Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here