| Product Code: ETC5318203 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The import shipments of self-tanning products to Malta in 2024 saw a significant increase in diversity, with top exporting countries being Metropolitan France, Italy, Spain, UK, and Poland. The market concentration, as measured by HHI, decreased from very low in 2023 to low in 2024, indicating a more competitive landscape. The impressive compound annual growth rate (CAGR) of 28.51% from 2020 to 2024 demonstrates the growing popularity of self-tanning products in Malta. Moreover, the robust growth rate of 14.32% from 2023 to 2024 suggests a sustained upward trajectory in the demand for these products.
In the Europe region, the Self-tanning Products market in Malta is projected to expand at a stable growth rate of 2.65% by 2027. The largest economy is Germany, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malta Self-tanning Products Market Overview |
3.1 Malta Country Macro Economic Indicators |
3.2 Malta Self-tanning Products Market Revenues & Volume, 2021 & 2031F |
3.3 Malta Self-tanning Products Market - Industry Life Cycle |
3.4 Malta Self-tanning Products Market - Porter's Five Forces |
3.5 Malta Self-tanning Products Market Revenues & Volume Share, By Product Form, 2021 & 2031F |
3.6 Malta Self-tanning Products Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Malta Self-tanning Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malta Self-tanning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skincare and sun protection |
4.2.2 Growing demand for products offering a sun-kissed look without sun exposure |
4.2.3 Rise in disposable income leading to higher spending on beauty and personal care products |
4.3 Market Restraints |
4.3.1 Concerns about the safety and health risks associated with self-tanning products |
4.3.2 Seasonal nature of the market, with higher demand during summer months |
4.3.3 Competition from other beauty and skincare products offering similar benefits |
5 Malta Self-tanning Products Market Trends |
6 Malta Self-tanning Products Market Segmentations |
6.1 Malta Self-tanning Products Market, By Product Form |
6.1.1 Overview and Analysis |
6.1.2 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Lotion, 2021-2031F |
6.1.3 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Spray, 2021-2031F |
6.1.4 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Oil, 2021-2031F |
6.1.5 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Mousse, 2021-2031F |
6.1.6 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Drops, 2021-2031F |
6.1.7 Malta Self-tanning Products Market Revenues & Volume, By Self-Tan Wipes, 2021-2031F |
6.2 Malta Self-tanning Products Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Malta Self-tanning Products Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Malta Self-tanning Products Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Malta Self-tanning Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malta Self-tanning Products Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Malta Self-tanning Products Market Revenues & Volume, By Online, 2021-2031F |
7 Malta Self-tanning Products Market Import-Export Trade Statistics |
7.1 Malta Self-tanning Products Market Export to Major Countries |
7.2 Malta Self-tanning Products Market Imports from Major Countries |
8 Malta Self-tanning Products Market Key Performance Indicators |
8.1 Customer satisfaction and repeat purchase rate |
8.2 Number of new product innovations and launches in the market |
8.3 Social media engagement and influencer partnerships |
8.4 Consumer perception and awareness of self-tanning products |
8.5 Market penetration rate in different age groups and demographics |
9 Malta Self-tanning Products Market - Opportunity Assessment |
9.1 Malta Self-tanning Products Market Opportunity Assessment, By Product Form, 2021 & 2031F |
9.2 Malta Self-tanning Products Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Malta Self-tanning Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malta Self-tanning Products Market - Competitive Landscape |
10.1 Malta Self-tanning Products Market Revenue Share, By Companies, 2024 |
10.2 Malta Self-tanning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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