Middle East Biscuit Market (2021-2027) | Analysis, Size, Share, Revenue, Trends, Growth, Forecast, Outlook & COVID-19 IMPACT

Latest 2023 Development of the Middle East Biscuit Market

The Consumers in the Middle East biscuit market are becoming increasingly health-conscious and are demanding biscuits made with natural and healthy ingredients. Biscuit manufacturers are responding to this trend by introducing healthier and more natural options. Additionally, there is a growing demand for premium biscuits in the Middle East, particularly among affluent consumers who are willing to pay a premium price for high-quality biscuits. Manufacturers are responding to this trend by introducing premium and artisanal biscuits with unique flavours and packaging. Further, several biscuit manufacturers in the Middle East are expanding their production facilities to meet the growing demand for biscuits and enhance their market share. For example, in July 2021, the Saudi Arabia-based Almarai Company announced that it was investing SAR 2.1 billion ($560 million) to expand its biscuit production facilities.

The Middle East biscuit industry has also witnessed increased investment in marketing and advertising. As Biscuit manufacturers in the Middle East are investing heavily in marketing and advertising to increase brand awareness and drive sales. This includes digital marketing campaigns, social media promotions, and in-store displays and promotions. Moreover, with the COVID-19 pandemic accelerating the shift to online shopping, biscuit manufacturers in the Middle East are increasingly focusing on e-commerce sales. Many manufacturers are partnering with e-commerce platforms and developing their own online stores to reach a wider audience and offer a more convenient shopping experience for consumers.

Middle East Biscuit Market Synopsis

Middle East Biscuit Market is expected to register significant growth over the coming years on account of urbanization and the worldwide increase in the working population which has increased the demand for ready-to-eat food products. Furthermore, initiatives such as Saudi Vision 2030, Dubai Economic Strategy 2030, and Qatar Vision 2030 would lead to economic development thereby giving a tremendous boost to the retail, food, hospitality, and commercial sectors. These sectors in turn would lead to the growth in hypermarkets, supermarkets, and retail stores, thus bolstering the aforesaid market in the region. Further, the spread of the COVID-19 pandemic resulted in nationwide lockdown, leading to a temporary halt in activities in all the major sectors which impacted the biscuit market in the region for the first three quarters of the year 2020, however, stockpiling necessities by the consumers increased the demand for biscuit products in the region.

However, the onset of the COVID-19 pandemic has influenced the market for biscuits in the Middle East positively. In order to stockpile eatables, owing to the restrictions regarding moving out of homeplace as a restriction to be followed to combat the spread of the novel coronavirus has led to a spur in the purchase of the product.

According to 6Wresearch, Middle East Biscuit Market size is projected to grow at a CAGR of 5.3% during 2021-27.  Middle East biscuit market is anticipated to register significant growth over the coming years owing to the growth in the retail sector coupled with the increase in the young age population in the region. Additionally, government initiatives such as Qatar National Vision 2030, Saudi Vision 2021, and Dubai Vision 2030 would give a remarkable thrust to the development of a non-oil economy leading to the development of tourism, food, and hospitality, thereby, propelling the growth of biscuit market in the region over the forthcoming period. However, the spread of the COVID-19 pandemic has resulted in the slowdown of the overall economy leading to a halt in many projects across the region and the supply chain system was completely shut, which result in the decline in the biscuit market in the year 2020.

Market Analysis By Distribution Channels

Based on distribution channels, the Others Segment which includes an online platform is anticipated to register the fastest growth during the forecast period in the region owing to the growing e-commerce sector as it is associated with low operational costs & capital requirements and availability of a wide range of choices, doorstep delivery and competitive pricing. Additionally, the rising technological innovations have further given a boost to the e-commerce segment.

Market Analysis By Category

Based on category, sweet biscuits accounted for the major market revenue share in 2020 and Sweet Biscuits are anticipated to maintain the same over the forthcoming years owing to their taste which makes them a popular option among consumers. Furthermore, varieties of biscuits available in sweet categories such as plain, wafer and cream coupled with the increase in demand during festivals such as Ramadan and Eid would drive the sweet biscuit segment over the coming years. Additionally, new product development in sweet biscuits would further surge the market in the region. Eating habits of consumers have changed and they are becoming more particular about the calorie content being consumed, thereby, expanding demand for healthy snacks and increasing preference for snacking would further drive the aforementioned market in the years to come.

Market Analysis By Geography

By geography, Saudi Arabia Biscuit Market garnered the major market revenue share in the biscuit market in the Middle East region for the year 2020 owing to the rising proliferation of hypermarkets and supermarkets that would in turn pave the way for ready-to-eat foot items, thereby giving a tremendous thrust to the biscuit market in the country. Additionally, the country has been enduring to enjoy robust growth, due to its solid base of domestic consumers and growing youth population with high disposable income and a high consumer confidence index. Due to these factors, the demand for food products is increasing in the country, which would eventually increase the demand for biscuits. Saudi Arabia Vision 2030 aims to diversify the country’s economy and focus on non-oil sectors such as tourism, hospitality, commercial, residential, and entertainment. The country is a growing market for high-value food products with a greater desire to try new foods. The hospitality sector of KSA is expected to attract 30 million visitors by 2030, which would create demand for food products. Along with that, there is a population of over 10 million expatriates in Saudi Arabia creating a demand for a greater diversity of foreign foods. Upcoming projects such as the Red Sea Project and Qiddiya Entertainment City would aid in increasing the urbanization rate and attract more expatriate populations.

Key Attractiveness of the Report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2017 to 2020.
• Base Year: 2020
• Forecast Data until 2027.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• Middle East Biscuit Market Overview
• Middle East Biscuit Market Outlook
• Middle East Biscuit Market Forecast
• Historical Data and Forecast of Middle East Biscuit Market Revenues & Volume, By Category, Distribution Channels, Packaging and Countries for the Period 2017-2027F
• Market Drivers and Restraints
• Middle East Biscuit Market Trends and Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Market Player’s Revenue Shares
• Market Competitive Benchmarking
• Middle East Biscuit Market Share, By Company
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Category

• Sweet
• Savory & Crackers
• Functional/Energy

By Distribution Channels

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialist Retailers
• Others

By Countries

• Saudi Arabia
• UAE
• Qatar
• Kuwait
• Jordan
• Lebanon