Market Forecast by Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain and Turkey), By Product Types (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Others), By Distribution Channel (Hypermarkets/Supermarket, Convenience Stores, Drug Stores/Pharmacies, Others) And Competitive Landscape
Product Code: ETC060084 | Publication Date: May 2021 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
The Middle East Feminine Hygiene Market is attaining major growth and the huge reason behind the growth of the sector is the developments that are happening in it. The rising focus of companies on organic and eco-friendly products is one of the major developments in the Middle East Feminine Hygiene Industry. Market players are focusing on offering sustainable alternatives as more consumers across the Middle East are focusing on the environmental impact of conventional tampons and disposable pads. Another development of the sector is online sales channels for feminine hygiene products. Online platforms such as Amazon made it easy to buy feminine hygiene products. There is also a rise in investment in R&D activity which aims to create new products and enhance the quality of existing ones that can better meet the requirements of women. Industry players are investing in new technologies, materials, and designs with concern for providing better protection, convenience, and comfort. There is rising awareness regarding menstrual health education across universities and schools in many nations in the continent which helps raise awareness on menstrual health management practices.
Middle East Feminine Hygiene Market is witnessing proliferating penetration of feminine care products on the shelves, owing to the rising number of health awareness programs and initiatives amongst females. These initiatives are gaining desired audience's attention on account of the fast-growing reach of television and media. Feminine hygiene education is a leading topic of discussion and implementation in a number of developed as well as developing economies across the globe. Governments and NGOs are providing facilities even in the smallest of villages for the usage of sanitary pads and hygiene-related products and this is leading to more consumer awareness and as a result, is expected to be a growth proliferator for the product in the coming time zone. One of the most common but significant factors driving the adoption of feminine hygiene is the safety and health of women during the menstruation cycle. Increasing awareness among women about maintaining hygiene is another factor, which is creating a positive impact on the overall market for feminine hygiene products and is expected to assist the product market to gain sound growth prospects in the coming time zone.
According to 6Wresearch, the Middle East Feminine Hygiene Market size is anticipated to register growth during 2021-2027. Market Size, Growth and Forecast Analytics is a broad-level market review of the Sanitary Pads market of the Middle East covering 5 Countries Egypt, Israel, Saudi Arabia, South Africa and the United Arab Emirates. Changing lifestyle and increasing per capita income is also boosting the development of feminine hygiene products across the globe. Feminine hygiene products such as tampons, sanitary napkins and menstrual cups are user-friendly and easily available. Feminine hygiene products are easy to carry and dispose of thus making them convenient for the user. Sanitary protection in Israel is mature and saturated.
The main growth driver for sanitary protection in the United Arab Emirates is basically the increasing female population in the country. The female population aged 12-54 is predicted to grow each year, ramping up the continued need for sanitary protection products during the forecast period. Across the region, the use of sanitary protection remains far lower than in more developed regions. Awareness of modern menstrual hygiene is growing and a combination of urbanization, women entering the workforce and growing availability in retail are all driving demand for feminine hygiene products and are anticipated to be a growth proliferate for the product market in the coming time zone.
Middle East Feminine Hygiene Market report thoroughly covers the market by product type, distribution channel and countries including UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Turkey and the rest of the Middle East. The Middle East Feminine Hygiene market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Middle East Feminine Hygiene Market is anticipated to register sound revenues in the coming time zone backed by the rising growth of the young working population which enables them to spend on the purchase of high-quality feminine hygiene products to maintain menstrual hygiene and this is leading to leave a positive impact on the market growth in the coming timeframe. Additionally, based on the distribution channel, retail outlets are estimated to generate high sales revenues underpinned by the growing customer footfall in the shopping centres and supermarkets where a wide range of product availability has created a wide option for the customer as well. As a result, it is estimated to boost the growth of the Middle East feminine hygiene market in the coming timeframe.
The coronavirus pandemic caused significant disruption in the overall feminine hygiene market. The Middle Eastern nations were among those affected the most by the pandemic, with restrictions on movement as well as the closure of retail stores. Currently, a number of players are striving to maintain operations by adopting cost-cutting measures and these include furloughs, layoffs, and employee pay cuts. Consumers became more reluctant to buy nonessential products like menstrual hygiene products due to the reduction in disposable income as well as a rise in unemployment levels during a pandemic. This drastically affected the Middle East Feminine Hygiene Market Growth.Â
The sector in the nation is rising rapidly and there is no doubt that a number of players emerged in the sector. Players in the sector offer better quality products that can cater to the requirements of women across the Middle East. Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson Consumer Inc., Unicharm Corporation, and Edgewell Personal Care Company are some of the key players in the Feminine Hygiene Market in the Middle East. Market players are focusing on offering sustainable alternatives as more consumers across the Middle East are focusing on the environmental impact of conventional tampons and disposable pads.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Middle East Feminine Hygiene Market Overview |
3.1 Middle East Regional Macro Economic Indicators |
3.2 Middle East Feminine Hygiene Market Revenues & Volume, 2020 & 2027F |
3.3 Middle East Feminine Hygiene Market - Industry Life Cycle |
3.4 Middle East Feminine Hygiene Market - Porter's Five Forces |
3.5 Middle East Feminine Hygiene Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Middle East Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2020 & 2027F |
3.7 Middle East Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Middle East Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Middle East Feminine Hygiene Market Trends |
6 Saudi Arabia Feminine Hygiene Market, 2017 - 2027 |
6.1.1 Saudi Arabia Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
6.1.2 Saudi Arabia Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 UAE Feminine Hygiene Market, 2017 - 2027 |
7.1 UAE Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
7.2 UAE Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Qatar Feminine Hygiene Market, 2017 - 2027 |
8.1 Qatar Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
8.2 Qatar Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Kuwait Feminine Hygiene Market, 2017 - 2027 |
9.1 Kuwait Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
9.2 Kuwait Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Oman Feminine Hygiene Market, 2017 - 2027 |
10.1 Oman Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
10.2 Oman Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Bahrain Feminine Hygiene Market, 2017 - 2027 |
11.1 Bahrain Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
11.2 Bahrain Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
12 Turkey Feminine Hygiene Market, 2017 - 2027 |
12.1 Turkey Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
12.2 Turkey Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
13 Rest of Middle East Feminine Hygiene Market, 2017 - 2027 |
13.1 Rest of Middle East Feminine Hygiene Market, Revenues & Volume, By Product Types, 2017 - 2027 |
13.2 Rest of Middle East Feminine Hygiene Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
14 Middle East Feminine Hygiene Market Key Performance Indicators |
15 Middle East Feminine Hygiene Market - Opportunity Assessment |
15.1 Middle East Feminine Hygiene Market Opportunity Assessment, By Countries, 2020 & 2027F |
15.2 Middle East Feminine Hygiene Market Opportunity Assessment, By Product Types, 2020 & 2027F |
15.3 Middle East Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
16 Middle East Feminine Hygiene Market - Competitive Landscape |
16.1 Middle East Feminine Hygiene Market Revenue Share, By Companies, 2020 |
16.2 Middle East Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |