Market Forecast by Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain and Turkey), By Product Type (Fermented Fruit Wine, Distilled Fruit Wine, Preparation Fruit Wine, Sparkling Fruit Wine), By Application (Household, Commercial) And Competitive Landscape
Product Code: ETC060432 | Publication Date: May 2021 | Updated Date: Apr 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Middle East Non-grape Wine Market |
Forecast period | 2024-2030 |
CAGR | 14.6% |
Growing Sector | Food and Beverage |
The Middle East Non-Grape Wine market report thoroughly covers the market by product type, by application, by countries and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Middle East non-grape wine market is witnessing a notable upswing, driven by a burgeoning demand for unique and traditional beverages. This market segment includes wines made from fruits other than grapes, such as pomegranates, dates, and figs, which are culturally significant in the region. These non-grape wines are not only favored for their unique flavors and aromas but also for their potential health benefits, aligning with the growing consumer interest in health and wellness. The resurgence of interest in traditional and artisanal food and beverages is further propelling the popularity of these wines, making them a significant area of growth within the Middle Eastern beverage industry. Additionally, among the prevailing trends in the Middle East non-grape wine market, the rise of online retail platforms stands out. The ease of accessibility and convenience offered by e-commerce has significantly expanded the market reach of these unique wines, allowing consumers from various parts of the region to explore and purchase a broad array of non-grape wine options. Furthermore, the sustainability movement is also gaining momentum, with producers increasingly focusing on organic and environmentally friendly practices in wine production. This shift not only caters to the growing consumer demand for sustainable products but also contributes to the preservation of traditional wine-making techniques that are integral to the cultural heritage of the Middle East.
According to 6Wresearch, Middle East Non-Grape Wine market size is projected to grow at a CAGR of 14.6% during 2024-2030. The expansion of the Middle East non-grape wine market is fueled by several key factors. Firstly, the increasing consumer interest in exploring unique and authentic flavors has been a major growth driver. People are more adventurous with their palate and seek out unconventional wine choices that offer a new drinking experience. Secondly, the health-conscious wave sweeping across the globe has made its mark in the Middle East as well. Non-grape wines, often perceived as healthier alternatives due to their natural ingredients and lower alcohol content, are benefiting from this trend. Additionally, the tourism industry plays a pivotal role, with foreign tourists eager to taste local beverages, thus boosting the demand for these artisanal wines. Lastly, government support for local production to diversify economies has led to increased investment and innovation in the sector, further stimulating market growth.
Government initiatives have been instrumental in nurturing the growth of the non-grape wine sector in the Middle East. By implementing policies that favor local production, governments are not only promoting agricultural diversity but also supporting small-scale wineries and farmers specializing in alternative wine-making ingredients such as fruits, flowers, and even grains. Steadily, these activities have boosted the Middle East Non-Grape Wine Market Share. Additionally, these initiatives include financial grants for research into sustainable farming practices, subsidies to lower the cost of production, and easing of regulations to simplify the export process. Furthermore, efforts to include these wines in international food and wine exhibitions have significantly raised their profile on a global stage, attracting investment and interest from overseas markets.
Several key companies have emerged as leaders in the non-grape wine market in the Middle East, setting trends and standards for others to follow. Desert Wine Co. has gained attention for its innovative use of local fruits and botanicals, creating unique flavors that reflect the region’s terroir. Oasis Vineyards specializes in pomegranate wines, leveraging the fruit’s popularity and health benefits to cater to both local and international markets. Bloom & Berry Wine House is another notable player, focusing on floral wines that offer a refreshing alternative to traditional grape wines. In addition, the trades’ clutch massive Middle East Non-Grape Wine Market Revenues.  Further, these companies, along with others in the sector, are at the forefront of a movement that is expanding the boundaries of winemaking in the Middle East.
The future of the non-grape wine sector in the Middle East holds promising opportunities for innovation and expansion. With the global wine market constantly evolving, consumers are increasingly seeking unique and unconventional wine varieties. This trend positions the Middle East's non-grape wine industry for significant growth, as the region's diverse agricultural landscape offers a rich palette of ingredients yet to be fully explored in winemaking. Advances in agricultural technology and sustainable farming practices are expected to further enhance the quality and variety of non-grape wines available, making them more competitive on the international stage. Additionally, as the world becomes more interconnected through digital marketing and e-commerce platforms, Middle Eastern non-grape wine producers have the potential to reach a broader audience, emphasizing the uniqueness of their products and storytelling the rich cultural heritage behind them.
According to Ravi Bhandari, Research Head, 6Wresearch, several types of non-grape wines are gaining popularity among consumers. Additionally, the fermented fruit wine is made from the fermentation of various fruits other than grapes, such as dates, pomegranates, and berries, offering a unique taste that resonates with local preferences. Moreover, the distilled fruit wine, unlike its fermented counterparts, distilled fruit wine undergoes a process that concentrates its flavors and alcohol content, creating a stronger and often clearer product. In addition, the preparation fruit wine includes additional ingredients during their production process, such as herbs, spices, or additional fruits, to enhance flavor and aroma, catering to a more diverse palate. Further, the sparkling fruit wine is Infused with carbon dioxide to create effervescence, sparkling fruit wines offer a festive alternative to traditional still wines, appealing to those seeking a celebratory beverage with regional flair.
The diverse range of non-grape wines emerging from the Middle East finds applications in both household and commercial settings. In households, these wines are increasingly becoming part of the culinary culture, enjoyed on their own or paired with meals, reflecting the region's rich gastronomic traditions. Commercially, they are making their mark in restaurants, boutique wine shops, and luxury hotels, serving as a testament to the region's innovative approach to winemaking. These wines not only cater to the local and tourist demand for unique beverage experiences but also offer establishments a way to differentiate their offerings, showcasing the Middle Eastern flavors and hospitality.
The Middle East Non-Grape Wine market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Middle East Non-grape Wine Market Overview |
3.1 Middle East Regional Macro Economic Indicators |
3.2 Middle East Non-grape Wine Market Revenues & Volume, 2020 & 2030F |
3.3 Middle East Non-grape Wine Market - Industry Life Cycle |
3.4 Middle East Non-grape Wine Market - Porter's Five Forces |
3.5 Middle East Non-grape Wine Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Middle East Non-grape Wine Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.7 Middle East Non-grape Wine Market Revenues & Volume Share, By Form, 2020 & 2030F |
4 Middle East Non-grape Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Middle East Non-grape Wine Market Trends |
6 Saudi Arabia Non-grape Wine Market, 2020 - 2030 |
6.1.1 Saudi Arabia Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
6.1.2 Saudi Arabia Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
7 UAE Non-grape Wine Market, 2020 - 2030 |
7.1 UAE Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
7.2 UAE Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
8 Qatar Non-grape Wine Market, 2020 - 2030 |
8.1 Qatar Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
8.2 Qatar Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
9 Kuwait Non-grape Wine Market, 2020 - 2030 |
9.1 Kuwait Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
9.2 Kuwait Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
10 Oman Non-grape Wine Market, 2020 - 2030 |
10.1 Oman Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
10.2 Oman Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
11 Bahrain Non-grape Wine Market, 2020 - 2030 |
11.1 Bahrain Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
11.2 Bahrain Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
12 Turkey Non-grape Wine Market, 2020 - 2030 |
12.1 Turkey Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
12.2 Turkey Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
13 Rest of Middle East Non-grape Wine Market, 2020 - 2030 |
13.1 Rest of Middle East Non-grape Wine Market, Revenues & Volume, By Product Type, 2020 - 2030 |
13.2 Rest of Middle East Non-grape Wine Market, Revenues & Volume, By Application, 2020 - 2030 |
14 Middle East Non-grape Wine Market Key Performance Indicators |
15 Middle East Non-grape Wine Market - Opportunity Assessment |
15.1 Middle East Non-grape Wine Market Opportunity Assessment, By Countries, 2020 & 2030F |
15.2 Middle East Non-grape Wine Market Opportunity Assessment, By Product Type, 2020 & 2030F |
15.3 Middle East Non-grape Wine Market Opportunity Assessment, By Application, 2020 & 2030F |
16 Middle East Non-grape Wine Market - Competitive Landscape |
16.1 Middle East Non-grape Wine Market Revenue Share, By Companies, 2023 |
16.2 Middle East Non-grape Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |