| Product Code: ETC8552645 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Ad Tech Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Ad Tech Market - Industry Life Cycle |
3.4 New Zealand Ad Tech Market - Porter's Five Forces |
3.5 New Zealand Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 New Zealand Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 New Zealand Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 New Zealand Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 New Zealand Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digital ad spending in New Zealand |
4.2.2 Growth of programmatic advertising in the region |
4.2.3 Adoption of advanced targeting and personalization technologies by advertisers |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting ad targeting capabilities |
4.3.2 Competition from global ad tech companies entering the New Zealand market |
4.3.3 Ad blocking technology affecting ad visibility and effectiveness |
5 New Zealand Ad Tech Market Trends |
6 New Zealand Ad Tech Market, By Types |
6.1 New Zealand Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 New Zealand Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 New Zealand Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 New Zealand Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 New Zealand Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 New Zealand Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 New Zealand Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 New Zealand Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 New Zealand Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 New Zealand Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 New Zealand Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 New Zealand Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 New Zealand Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 New Zealand Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 New Zealand Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 New Zealand Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 New Zealand Ad Tech Market Import-Export Trade Statistics |
7.1 New Zealand Ad Tech Market Export to Major Countries |
7.2 New Zealand Ad Tech Market Imports from Major Countries |
8 New Zealand Ad Tech Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates for digital ads in New Zealand |
8.2 Adoption rate of new ad tech solutions by local advertisers |
8.3 Increase in the use of data-driven targeting strategies by ad tech companies in New Zealand |
9 New Zealand Ad Tech Market - Opportunity Assessment |
9.1 New Zealand Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 New Zealand Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 New Zealand Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 New Zealand Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 New Zealand Ad Tech Market - Competitive Landscape |
10.1 New Zealand Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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