| Product Code: ETC5011518 | Publication Date: Nov 2023 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to rely on key players such as Italy, Turkey, Portugal, USA, and Greece for canned tomatoes imports. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite the impressive compound annual growth rate (CAGR) of 10.81% from 2020 to 2024, there was a notable decline in growth rate of -12.4% from 2023 to 2024. This fluctuation may be attributed to various factors impacting trade dynamics, highlighting the need for strategic market analysis and adaptation in the canned tomatoes import sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Canned Tomatoes Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Canned Tomatoes Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Canned Tomatoes Market - Industry Life Cycle |
3.4 New Zealand Canned Tomatoes Market - Porter's Five Forces |
3.5 New Zealand Canned Tomatoes Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 New Zealand Canned Tomatoes Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.7 New Zealand Canned Tomatoes Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
4 New Zealand Canned Tomatoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for convenient and shelf-stable food products |
4.2.2 Increasing consumer awareness about the benefits of canned tomatoes |
4.2.3 Rise in preference for cooking at home due to health and economic concerns |
4.3 Market Restraints |
4.3.1 Competition from fresh tomatoes and other canned tomato products |
4.3.2 Fluctuating prices of raw materials such as tomatoes |
4.3.3 Concerns over the quality and nutritional value of canned tomatoes |
5 New Zealand Canned Tomatoes Market Trends |
6 New Zealand Canned Tomatoes Market Segmentations |
6.1 New Zealand Canned Tomatoes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Canned Tomatoes Market Revenues & Volume, By Whole peeled tomatoes, 2022 - 2032F |
6.1.3 New Zealand Canned Tomatoes Market Revenues & Volume, By Diced tomatoes, 2022 - 2032F |
6.1.4 New Zealand Canned Tomatoes Market Revenues & Volume, By Stewed tomatoes, 2022 - 2032F |
6.1.5 New Zealand Canned Tomatoes Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 New Zealand Canned Tomatoes Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Canned Tomatoes Market Revenues & Volume, By Residential, 2022 - 2032F |
6.2.3 New Zealand Canned Tomatoes Market Revenues & Volume, By Commercial, 2022 - 2032F |
6.3 New Zealand Canned Tomatoes Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Canned Tomatoes Market Revenues & Volume, By Offline Channels, 2022 - 2032F |
6.3.3 New Zealand Canned Tomatoes Market Revenues & Volume, By Online Channels, 2022 - 2032F |
7 New Zealand Canned Tomatoes Market Import-Export Trade Statistics |
7.1 New Zealand Canned Tomatoes Market Export to Major Countries |
7.2 New Zealand Canned Tomatoes Market Imports from Major Countries |
8 New Zealand Canned Tomatoes Market Key Performance Indicators |
8.1 Consumer engagement with canned tomato recipes online |
8.2 Number of new product innovations in the canned tomatoes market |
8.3 Growth in partnerships between canned tomato brands and food bloggers or influencers |
9 New Zealand Canned Tomatoes Market - Opportunity Assessment |
9.1 New Zealand Canned Tomatoes Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 New Zealand Canned Tomatoes Market Opportunity Assessment, By End User, 2022 & 2032F |
9.3 New Zealand Canned Tomatoes Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
10 New Zealand Canned Tomatoes Market - Competitive Landscape |
10.1 New Zealand Canned Tomatoes Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Canned Tomatoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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