| Product Code: ETC8563780 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The New Zealand makeup base import market continues to thrive with a diverse range of top exporting countries including USA, Italy, China, Australia, and Metropolitan France. The market shows a healthy level of competition with low concentration indicated by the HHI in 2024. The consistent growth seen with a CAGR of 5.71% from 2020 to 2024, and a growth rate of 1.49% from 2023 to 2024, suggests a positive trajectory for the industry in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Makeup Base Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Makeup Base Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Makeup Base Market - Industry Life Cycle |
3.4 New Zealand Makeup Base Market - Porter's Five Forces |
3.5 New Zealand Makeup Base Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for natural and organic makeup bases |
4.2.2 Growing popularity of multi-functional makeup bases (e.g., primer, SPF, moisturizer) |
4.2.3 Rising awareness about the importance of skincare in makeup routines |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers |
4.3.2 Competition from international makeup base brands |
4.3.3 Regulatory challenges related to ingredient safety and labeling requirements |
5 New Zealand Makeup Base Market Trends |
6 New Zealand Makeup Base Market, By Types |
6.1 New Zealand Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Makeup Base Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 New Zealand Makeup Base Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 New Zealand Makeup Base Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.5 New Zealand Makeup Base Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.6 New Zealand Makeup Base Market Revenues & Volume, By Primer, 2021- 2031F |
6.2 New Zealand Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Makeup Base Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 New Zealand Makeup Base Market Revenues & Volume, By Offline, 2021- 2031F |
7 New Zealand Makeup Base Market Import-Export Trade Statistics |
7.1 New Zealand Makeup Base Market Export to Major Countries |
7.2 New Zealand Makeup Base Market Imports from Major Countries |
8 New Zealand Makeup Base Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of partnerships with local skincare brands |
8.3 Percentage of makeup base sales coming from online channels |
9 New Zealand Makeup Base Market - Opportunity Assessment |
9.1 New Zealand Makeup Base Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Makeup Base Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Makeup Base Market - Competitive Landscape |
10.1 New Zealand Makeup Base Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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