| Product Code: ETC8566468 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The New Zealand ornamental horticulture import market in 2024 continued to show a high concentration, with top exporting countries being the Netherlands, Niger, Israel, Malaysia, and New Zealand itself. Despite a negative compound annual growth rate (CAGR) of -1.02% from 2020 to 2024, there was a slight improvement in the growth rate from 2023 to 2024 at 2.05%. This indicates a potential shift in the market dynamics and presents opportunities for stakeholders to capitalize on emerging trends and diversify their sources of ornamental horticulture imports.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Ornamental Horticulture Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Ornamental Horticulture Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Ornamental Horticulture Market - Industry Life Cycle |
3.4 New Zealand Ornamental Horticulture Market - Porter's Five Forces |
3.5 New Zealand Ornamental Horticulture Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 New Zealand Ornamental Horticulture Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Ornamental Horticulture Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for landscaping and beautification projects in urban areas |
4.2.2 Increasing focus on eco-friendly gardening practices and sustainable landscaping |
4.2.3 Rising popularity of indoor plants and houseplant décor trends |
4.3 Market Restraints |
4.3.1 Seasonal variations and climate challenges affecting plant growth and sales |
4.3.2 Fluctuations in raw material costs, such as fertilizers, pesticides, and plant seeds |
5 New Zealand Ornamental Horticulture Market Trends |
6 New Zealand Ornamental Horticulture Market, By Types |
6.1 New Zealand Ornamental Horticulture Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Ornamental Horticulture Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 New Zealand Ornamental Horticulture Market Revenues & Volume, By Floriculture, 2022 - 2032F |
6.1.4 New Zealand Ornamental Horticulture Market Revenues & Volume, By Nursery, 2022 - 2032F |
6.2 New Zealand Ornamental Horticulture Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Ornamental Horticulture Market Revenues & Volume, By Flower Chain Stores, 2022 - 2032F |
6.2.3 New Zealand Ornamental Horticulture Market Revenues & Volume, By Domestic Wholesalers, 2022 - 2032F |
6.2.4 New Zealand Ornamental Horticulture Market Revenues & Volume, By Retail Outlet, 2022 - 2032F |
6.2.5 New Zealand Ornamental Horticulture Market Revenues & Volume, By Retail Florists, 2022 - 2032F |
6.2.6 New Zealand Ornamental Horticulture Market Revenues & Volume, By Garden Centers, 2022 - 2032F |
6.2.7 New Zealand Ornamental Horticulture Market Revenues & Volume, By Landscape Contractors, 2022 - 2032F |
7 New Zealand Ornamental Horticulture Market Import-Export Trade Statistics |
7.1 New Zealand Ornamental Horticulture Market Export to Major Countries |
7.2 New Zealand Ornamental Horticulture Market Imports from Major Countries |
8 New Zealand Ornamental Horticulture Market Key Performance Indicators |
8.1 Number of ornamental horticulture workshops or educational events held |
8.2 Percentage of greenhouse gas emissions reduced through sustainable practices in the industry |
8.3 Number of new plant varieties introduced to the market each year |
9 New Zealand Ornamental Horticulture Market - Opportunity Assessment |
9.1 New Zealand Ornamental Horticulture Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 New Zealand Ornamental Horticulture Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Ornamental Horticulture Market - Competitive Landscape |
10.1 New Zealand Ornamental Horticulture Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Ornamental Horticulture Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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