| Product Code: ETC8568811 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The New Zealand pulse-based product import market experienced significant growth in 2024, with top exporting countries being Australia, India, UAE, Fiji, and Bulgaria. High Herfindahl-Hirschman Index (HHI) indicates market concentration among these key players. The compound annual growth rate (CAGR) from 2020 to 2024 was strong at 9.68%, with a notable growth rate of 16.45% from 2023 to 2024. This data suggests a growing demand for pulse-based products in New Zealand, driven by imports from diverse international sources.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Pulse Based Product Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Pulse Based Product Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Pulse Based Product Market - Industry Life Cycle |
3.4 New Zealand Pulse Based Product Market - Porter's Five Forces |
3.5 New Zealand Pulse Based Product Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 New Zealand Pulse Based Product Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 New Zealand Pulse Based Product Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 New Zealand Pulse Based Product Market Revenues & Volume Share, By End- User, 2021 & 2031F |
4 New Zealand Pulse Based Product Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for plant-based protein products |
4.2.2 Growing trend towards sustainable and environmentally friendly food choices |
4.2.3 Favorable government policies and initiatives promoting plant-based diets |
4.3 Market Restraints |
4.3.1 Limited availability and access to pulse-based products in mainstream retail outlets |
4.3.2 Price competitiveness with traditional animal-based protein products |
4.3.3 Consumer perception challenges related to taste and texture of pulse-based products |
5 New Zealand Pulse Based Product Market Trends |
6 New Zealand Pulse Based Product Market, By Types |
6.1 New Zealand Pulse Based Product Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Pulse Based Product Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 New Zealand Pulse Based Product Market Revenues & Volume, By Chick Peas, 2021- 2031F |
6.1.4 New Zealand Pulse Based Product Market Revenues & Volume, By Kaspa Peas, 2021- 2031F |
6.1.5 New Zealand Pulse Based Product Market Revenues & Volume, By Lentils, 2021- 2031F |
6.1.6 New Zealand Pulse Based Product Market Revenues & Volume, By Pigeon Peas, 2021- 2031F |
6.1.7 New Zealand Pulse Based Product Market Revenues & Volume, By Fava Beans, 2021- 2031F |
6.1.8 New Zealand Pulse Based Product Market Revenues & Volume, By Black Gram, 2021- 2031F |
6.2 New Zealand Pulse Based Product Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Pulse Based Product Market Revenues & Volume, By Pulse Flours, 2021- 2031F |
6.2.3 New Zealand Pulse Based Product Market Revenues & Volume, By Pulse Starches, 2021- 2031F |
6.2.4 New Zealand Pulse Based Product Market Revenues & Volume, By Pulse Protein, 2021- 2031F |
6.2.5 New Zealand Pulse Based Product Market Revenues & Volume, By Pulse Fiber & Grits, 2021- 2031F |
6.3 New Zealand Pulse Based Product Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Pulse Based Product Market Revenues & Volume, By Bakery, 2021- 2031F |
6.3.3 New Zealand Pulse Based Product Market Revenues & Volume, By Beverages, 2021- 2031F |
6.3.4 New Zealand Pulse Based Product Market Revenues & Volume, By Extruded Snacks, 2021- 2031F |
6.3.5 New Zealand Pulse Based Product Market Revenues & Volume, By Pet Foods, 2021- 2031F |
6.4 New Zealand Pulse Based Product Market, By End- User |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Pulse Based Product Market Revenues & Volume, By Home Use, 2021- 2031F |
6.4.3 New Zealand Pulse Based Product Market Revenues & Volume, By Snack Food Industry, 2021- 2031F |
6.4.4 New Zealand Pulse Based Product Market Revenues & Volume, By Flour Industry, 2021- 2031F |
7 New Zealand Pulse Based Product Market Import-Export Trade Statistics |
7.1 New Zealand Pulse Based Product Market Export to Major Countries |
7.2 New Zealand Pulse Based Product Market Imports from Major Countries |
8 New Zealand Pulse Based Product Market Key Performance Indicators |
8.1 Percentage increase in the number of new product launches in the pulse-based product category |
8.2 Growth in distribution channels offering pulse-based products |
8.3 Increase in consumer engagement and interest in plant-based diets through social media mentions and online searches |
9 New Zealand Pulse Based Product Market - Opportunity Assessment |
9.1 New Zealand Pulse Based Product Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 New Zealand Pulse Based Product Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 New Zealand Pulse Based Product Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 New Zealand Pulse Based Product Market Opportunity Assessment, By End- User, 2021 & 2031F |
10 New Zealand Pulse Based Product Market - Competitive Landscape |
10.1 New Zealand Pulse Based Product Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Pulse Based Product Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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