| Product Code: ETC5318216 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
Despite a significant drop in growth rate in 2024, the New Zealand self-tanning products market continued to thrive with a high Herfindahl-Hirschman Index (HHI) indicating market concentration. The top countries exporting to New Zealand, including China, USA, Metropolitan France, Spain, and Italy, contributed to a robust Compound Annual Growth Rate (CAGR) of 21.61% from 2020 to 2024. This data suggests a strong demand for self-tanning products in New Zealand, with potential for further expansion and diversification in the market.
The Self-tanning Products market in New Zealand is projected to grow at a stable growth rate of 1.31% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Self-tanning Products Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Self-tanning Products Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Self-tanning Products Market - Industry Life Cycle |
3.4 New Zealand Self-tanning Products Market - Porter's Five Forces |
3.5 New Zealand Self-tanning Products Market Revenues & Volume Share, By Product Form, 2021 & 2031F |
3.6 New Zealand Self-tanning Products Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 New Zealand Self-tanning Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Self-tanning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the harmful effects of UV exposure leading to a shift towards safer tanning alternatives. |
4.2.2 Growing desire for a tan appearance all year round, especially among the younger demographic. |
4.2.3 Rise in disposable income and consumer spending on personal care products. |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations affecting sales during colder months. |
4.3.2 Potential health concerns related to the ingredients used in self-tanning products. |
4.3.3 Competition from traditional tanning methods, such as tanning beds and sunbathing. |
5 New Zealand Self-tanning Products Market Trends |
6 New Zealand Self-tanning Products Market Segmentations |
6.1 New Zealand Self-tanning Products Market, By Product Form |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Lotion, 2021-2031F |
6.1.3 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Spray, 2021-2031F |
6.1.4 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Oil, 2021-2031F |
6.1.5 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Mousse, 2021-2031F |
6.1.6 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Drops, 2021-2031F |
6.1.7 New Zealand Self-tanning Products Market Revenues & Volume, By Self-Tan Wipes, 2021-2031F |
6.2 New Zealand Self-tanning Products Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Self-tanning Products Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 New Zealand Self-tanning Products Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 New Zealand Self-tanning Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Self-tanning Products Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 New Zealand Self-tanning Products Market Revenues & Volume, By Online, 2021-2031F |
7 New Zealand Self-tanning Products Market Import-Export Trade Statistics |
7.1 New Zealand Self-tanning Products Market Export to Major Countries |
7.2 New Zealand Self-tanning Products Market Imports from Major Countries |
8 New Zealand Self-tanning Products Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the self-tanning products market. |
8.2 Social media engagement and influencer collaborations promoting self-tanning products. |
8.3 Consumer surveys on preferences and attitudes towards self-tanning products. |
8.4 Online search trends and website traffic for self-tanning products in New Zealand. |
8.5 Number of self-tanning salons and services offered in the country. |
9 New Zealand Self-tanning Products Market - Opportunity Assessment |
9.1 New Zealand Self-tanning Products Market Opportunity Assessment, By Product Form, 2021 & 2031F |
9.2 New Zealand Self-tanning Products Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 New Zealand Self-tanning Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Self-tanning Products Market - Competitive Landscape |
10.1 New Zealand Self-tanning Products Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Self-tanning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |