| Product Code: ETC4908177 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
New Zealand`s swimwear import market continues to be dominated by key Asian suppliers such as China, Vietnam, and Indonesia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, with limited competition among these top exporting countries. Despite this, the market shows steady growth with a Compound Annual Growth Rate (CAGR) of 6.02% from 2020 to 2024. The growth rate of 3.7% from 2023 to 2024 suggests a sustained upward trajectory in demand for swimwear imports, presenting opportunities for both suppliers and retailers in the industry.
By 2027, New Zealand's Swimwear market is forecasted to achieve a stable growth rate of 2.10%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

1 Executive Summary  | 
2 Introduction  | 
2.1 Key Highlights of the Report  | 
2.2 Report Description  | 
2.3 Market Scope & Segmentation  | 
2.4 Research Methodology  | 
2.5 Assumptions  | 
3 New Zealand Swimwear Market Overview  | 
3.1 New Zealand Country Macro Economic Indicators  | 
3.2 New Zealand Swimwear Market Revenues & Volume, 2021 & 2031F  | 
3.3 New Zealand Swimwear Market - Industry Life Cycle  | 
3.4 New Zealand Swimwear Market - Porter's Five Forces  | 
3.5 New Zealand Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F  | 
3.6 New Zealand Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F  | 
4 New Zealand Swimwear Market Dynamics  | 
4.1 Impact Analysis  | 
4.2 Market Drivers  | 
4.2.1 Increasing focus on health and fitness leading to higher demand for swimwear  | 
4.2.2 Growing popularity of beach tourism in New Zealand  | 
4.2.3 Innovation in swimwear designs and materials  | 
4.3 Market Restraints  | 
4.3.1 Seasonality of swimwear sales in New Zealand  | 
4.3.2 Price sensitivity among consumers  | 
4.3.3 Competition from international swimwear brands  | 
5 New Zealand Swimwear Market Trends  | 
6 New Zealand Swimwear Market Segmentations  | 
6.1 New Zealand Swimwear Market, By Type  | 
6.1.1 Overview and Analysis  | 
6.1.2 New Zealand Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F  | 
6.1.3 New Zealand Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F  | 
6.1.4 New Zealand Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F  | 
6.2 New Zealand Swimwear Market, By Distribution Channel  | 
6.2.1 Overview and Analysis  | 
6.2.2 New Zealand Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F  | 
6.2.3 New Zealand Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F  | 
7 New Zealand Swimwear Market Import-Export Trade Statistics  | 
7.1 New Zealand Swimwear Market Export to Major Countries  | 
7.2 New Zealand Swimwear Market Imports from Major Countries  | 
8 New Zealand Swimwear Market Key Performance Indicators  | 
8.1 Average order value (AOV) of swimwear purchases  | 
8.2 Number of new swimwear designs released per season  | 
8.3 Customer satisfaction scores for swimwear quality and comfort  | 
8.4 Social media engagement and influencer collaborations in the swimwear market  | 
9 New Zealand Swimwear Market - Opportunity Assessment  | 
9.1 New Zealand Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F  | 
9.2 New Zealand Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F  | 
10 New Zealand Swimwear Market - Competitive Landscape  | 
10.1 New Zealand Swimwear Market Revenue Share, By Companies, 2024  | 
10.2 New Zealand Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters  | 
11 Company Profiles  | 
12 Recommendations  | 13 Disclaimer  |