| Product Code: ETC8623476 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a significant decline in the CAGR and growth rate in 2024, Nigeria continues to see a high concentration of draught beer imports from countries like Uganda, Metropolitan France, Belgium, China, and Israel. The high Herfindahl-Hirschman Index (HHI) indicates a market dominated by a few key players. This trend suggests the importance of monitoring market dynamics and potential challenges for importers in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Draught Beer Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Draught Beer Market - Industry Life Cycle |
3.4 Nigeria Draught Beer Market - Porter's Five Forces |
3.5 Nigeria Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Nigeria Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Nigeria Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Nigeria Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and changing lifestyles leading to increased demand for socializing and entertainment options. |
4.2.2 Rising disposable income levels among the middle-class population. |
4.2.3 Expansion of the hospitality sector, including bars, pubs, and restaurants, providing more outlets for draught beer consumption. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions on alcohol advertising and consumption. |
4.3.2 Health concerns and increasing awareness about the harmful effects of excessive alcohol consumption. |
5 Nigeria Draught Beer Market Trends |
6 Nigeria Draught Beer Market, By Types |
6.1 Nigeria Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Nigeria Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Nigeria Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Nigeria Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Nigeria Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Nigeria Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Nigeria Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Nigeria Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Nigeria Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Nigeria Draught Beer Market Import-Export Trade Statistics |
7.1 Nigeria Draught Beer Market Export to Major Countries |
7.2 Nigeria Draught Beer Market Imports from Major Countries |
8 Nigeria Draught Beer Market Key Performance Indicators |
8.1 Number of new draught beer brands introduced in the market. |
8.2 Percentage growth in the number of draught beer serving establishments (bars, pubs, restaurants). |
8.3 Consumer sentiment and engagement on social media platforms regarding draught beer experiences. |
8.4 Average time spent by consumers at draught beer outlets. |
8.5 Frequency of promotional events and collaborations within the draught beer market. |
9 Nigeria Draught Beer Market - Opportunity Assessment |
9.1 Nigeria Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Nigeria Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Nigeria Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Nigeria Draught Beer Market - Competitive Landscape |
10.1 Nigeria Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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