| Product Code: ETC8628692 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Nigeria continued to rely on imports of malt-based drinks, with Uganda, Metropolitan France, China, Ireland, and Israel being the top exporting countries. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. However, the industry experienced a significant decline in Compound Annual Growth Rate (CAGR) from 2020-24 at -45.56%. Moreover, the growth rate plummeted even further in 2024, showing a steep decline of -94.31%. This data suggests a challenging landscape for malt-based drink imports in Nigeria, with potential implications for market dynamics and consumer choices.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Malt Based Drinks Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Malt Based Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Malt Based Drinks Market - Industry Life Cycle |
3.4 Nigeria Malt Based Drinks Market - Porter's Five Forces |
3.5 Nigeria Malt Based Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Malt Based Drinks Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Nigeria Malt Based Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Malt Based Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of malt-based drinks |
4.2.2 Growing disposable income levels in Nigeria |
4.2.3 Changing consumer preferences towards non-alcoholic beverages |
4.3 Market Restraints |
4.3.1 Competition from other non-alcoholic beverages |
4.3.2 Price sensitivity among consumers |
4.3.3 Seasonal fluctuations in demand |
5 Nigeria Malt Based Drinks Market Trends |
6 Nigeria Malt Based Drinks Market, By Types |
6.1 Nigeria Malt Based Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Malt Based Drinks Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Malt Based Drinks Market Revenues & Volume, By Flavored beverages, 2021- 2031F |
6.1.4 Nigeria Malt Based Drinks Market Revenues & Volume, By Unflavored beverages, 2021- 2031F |
6.2 Nigeria Malt Based Drinks Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Malt Based Drinks Market Revenues & Volume, By Alcoholic, 2021- 2031F |
6.2.3 Nigeria Malt Based Drinks Market Revenues & Volume, By Non-Alcoholic, 2021- 2031F |
6.3 Nigeria Malt Based Drinks Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Malt Based Drinks Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Nigeria Malt Based Drinks Market Revenues & Volume, By Online, 2021- 2031F |
7 Nigeria Malt Based Drinks Market Import-Export Trade Statistics |
7.1 Nigeria Malt Based Drinks Market Export to Major Countries |
7.2 Nigeria Malt Based Drinks Market Imports from Major Countries |
8 Nigeria Malt Based Drinks Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the malt-based drinks segment |
8.3 Growth in distribution network coverage |
8.4 Customer retention rate |
8.5 Percentage of repeat purchases |
9 Nigeria Malt Based Drinks Market - Opportunity Assessment |
9.1 Nigeria Malt Based Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Malt Based Drinks Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Nigeria Malt Based Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Malt Based Drinks Market - Competitive Landscape |
10.1 Nigeria Malt Based Drinks Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Malt Based Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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