| Product Code: ETC13068381 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The paper towel import market in Nigeria continues to see strong growth in 2024, with major exporters such as China, India, USA, Hong Kong, and UAE dominating the market. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive compound annual growth rate (CAGR) of 50.1% from 2020 to 2024 underscores the increasing demand for paper towels in Nigeria. The remarkable growth rate of 403.86% from 2023 to 2024 suggests a significant uptick in imports, reflecting the importance of this product in the Nigerian market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Paper Towel Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Paper Towel Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Paper Towel Market - Industry Life Cycle |
3.4 Nigeria Paper Towel Market - Porter's Five Forces |
3.5 Nigeria Paper Towel Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Paper Towel Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Nigeria Paper Towel Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Nigeria Paper Towel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Paper Towel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices |
4.2.2 Growth in the hospitality industry leading to higher demand for paper towels |
4.2.3 Rising disposable income and changing consumer preferences towards convenience products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Competition from alternative products like hand dryers |
4.3.3 Lack of proper waste management systems leading to environmental concerns |
5 Nigeria Paper Towel Market Trends |
6 Nigeria Paper Towel Market, By Types |
6.1 Nigeria Paper Towel Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Paper Towel Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Nigeria Paper Towel Market Revenues & Volume, By Recycled Paper Towel, 2021 - 2031F |
6.1.4 Nigeria Paper Towel Market Revenues & Volume, By Virgin Paper Towel, 2021 - 2031F |
6.1.5 Nigeria Paper Towel Market Revenues & Volume, By Multifold Paper Towels, 2021 - 2031F |
6.1.6 Nigeria Paper Towel Market Revenues & Volume, By Center-Pull Paper Towels, 2021 - 2031F |
6.2 Nigeria Paper Towel Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Paper Towel Market Revenues & Volume, By Recycled Fibers, 2021 - 2031F |
6.2.3 Nigeria Paper Towel Market Revenues & Volume, By Wood Pulp, 2021 - 2031F |
6.2.4 Nigeria Paper Towel Market Revenues & Volume, By High Absorbency, 2021 - 2031F |
6.2.5 Nigeria Paper Towel Market Revenues & Volume, By Perforated Rolls, 2021 - 2031F |
6.3 Nigeria Paper Towel Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Paper Towel Market Revenues & Volume, By Home Use, 2021 - 2031F |
6.3.3 Nigeria Paper Towel Market Revenues & Volume, By Commercial Use, 2021 - 2031F |
6.3.4 Nigeria Paper Towel Market Revenues & Volume, By Office & Industrial Use, 2021 - 2031F |
6.3.5 Nigeria Paper Towel Market Revenues & Volume, By Restaurants & Hotels, 2021 - 2031F |
6.4 Nigeria Paper Towel Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Paper Towel Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Nigeria Paper Towel Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
6.4.4 Nigeria Paper Towel Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.5 Nigeria Paper Towel Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Nigeria Paper Towel Market Import-Export Trade Statistics |
7.1 Nigeria Paper Towel Market Export to Major Countries |
7.2 Nigeria Paper Towel Market Imports from Major Countries |
8 Nigeria Paper Towel Market Key Performance Indicators |
8.1 Household penetration rate of paper towels |
8.2 Usage frequency of paper towels per capita |
8.3 Adoption rate of sustainable and eco-friendly paper towel products |
8.4 Average revenue per user for paper towels |
8.5 Customer satisfaction and loyalty metrics |
9 Nigeria Paper Towel Market - Opportunity Assessment |
9.1 Nigeria Paper Towel Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Paper Towel Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Nigeria Paper Towel Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Nigeria Paper Towel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Paper Towel Market - Competitive Landscape |
10.1 Nigeria Paper Towel Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Paper Towel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |