| Product Code: ETC8635561 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Nigeria continued to rely on imports for its snack market, with China, Netherlands, South Africa, India, and Kenya being the top exporters. Despite a high concentration of imports, the industry experienced a declining Compound Annual Growth Rate (CAGR) of -3.21% from 2020 to 2024. The growth rate for 2023-24 saw a sharp decline of -50.12%, indicating potential challenges in the market. The dominance of these key exporting countries suggests a competitive landscape that may require strategic adjustments to drive growth and competitiveness in the Nigerian snack market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Snacks Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Snacks Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Snacks Market - Industry Life Cycle |
3.4 Nigeria Snacks Market - Porter's Five Forces |
3.5 Nigeria Snacks Market Revenues & Volume Share, By Product type, 2021 & 2031F |
3.6 Nigeria Snacks Market Revenues & Volume Share, By Product category, 2021 & 2031F |
3.7 Nigeria Snacks Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.8 Nigeria Snacks Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.9 Nigeria Snacks Market Revenues & Volume Share, By Packaging size, 2021 & 2031F |
3.10 Nigeria Snacks Market Revenues & Volume Share, By Price, 2021 & 2031F |
3.11 Nigeria Snacks Market Revenues & Volume Share, By Brand, 2021 & 2031F |
4 Nigeria Snacks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and busy lifestyles leading to higher demand for convenient snack options. |
4.2.2 Rising disposable income and changing consumer preferences towards healthier snack choices. |
4.2.3 Growing retail sector and increasing availability of snacks in various distribution channels. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs. |
4.3.2 Lack of proper infrastructure and logistical challenges affecting distribution of snacks. |
4.3.3 Competition from substitute products and other snack categories. |
5 Nigeria Snacks Market Trends |
6 Nigeria Snacks Market, By Types |
6.1 Nigeria Snacks Market, By Product type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Snacks Market Revenues & Volume, By Product type, 2021- 2031F |
6.1.3 Nigeria Snacks Market Revenues & Volume, By Crisps/chips, 2021- 2031F |
6.1.4 Nigeria Snacks Market Revenues & Volume, By Nachos, 2021- 2031F |
6.1.5 Nigeria Snacks Market Revenues & Volume, By Pretzels, 2021- 2031F |
6.1.6 Nigeria Snacks Market Revenues & Volume, By Tortillas, 2021- 2031F |
6.1.7 Nigeria Snacks Market Revenues & Volume, By Biscuits/crackers, 2021- 2031F |
6.1.8 Nigeria Snacks Market Revenues & Volume, By RTE popcorn, 2021- 2031F |
6.2 Nigeria Snacks Market, By Product category |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Snacks Market Revenues & Volume, By Regular snacks, 2021- 2031F |
6.2.3 Nigeria Snacks Market Revenues & Volume, By Cheese based snacks, 2021- 2031F |
6.3 Nigeria Snacks Market, By Flavor |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Snacks Market Revenues & Volume, By Regular/standard, 2021- 2031F |
6.3.3 Nigeria Snacks Market Revenues & Volume, By Single flavored, 2021- 2031F |
6.3.4 Nigeria Snacks Market Revenues & Volume, By Blended flavor, 2021- 2031F |
6.4 Nigeria Snacks Market, By Nature |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Snacks Market Revenues & Volume, By Organic, 2021- 2031F |
6.4.3 Nigeria Snacks Market Revenues & Volume, By Conventional, 2021- 2031F |
6.5 Nigeria Snacks Market, By Packaging size |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Snacks Market Revenues & Volume, By < 10 OZ, 2021- 2031F |
6.5.3 Nigeria Snacks Market Revenues & Volume, By 10 - 20 OZ, 2021- 2031F |
6.5.4 Nigeria Snacks Market Revenues & Volume, By 21 - 30 OZ, 2021- 2031F |
6.5.5 Nigeria Snacks Market Revenues & Volume, By > 30 OZ, 2021- 2031F |
6.6 Nigeria Snacks Market, By Price |
6.6.1 Overview and Analysis |
6.6.2 Nigeria Snacks Market Revenues & Volume, By Regular, 2021- 2031F |
6.6.3 Nigeria Snacks Market Revenues & Volume, By Premium, 2021- 2031F |
6.7 Nigeria Snacks Market, By Brand |
6.7.1 Overview and Analysis |
6.7.2 Nigeria Snacks Market Revenues & Volume, By Branded, 2021- 2031F |
6.7.3 Nigeria Snacks Market Revenues & Volume, By Private label, 2021- 2031F |
6.8 Nigeria Snacks Market, By Packaging |
6.8.1 Overview and Analysis |
6.8.2 Nigeria Snacks Market Revenues & Volume, By Pouches, 2021- 2031F |
6.8.3 Nigeria Snacks Market Revenues & Volume, By Bags, 2021- 2031F |
6.8.4 Nigeria Snacks Market Revenues & Volume, By Cardboard boxes, 2021- 2031F |
6.8.5 Nigeria Snacks Market Revenues & Volume, By Cardboard boxes, 2021- 2031F |
6.8.6 Nigeria Snacks Market Revenues & Volume, By Others, 2021- 2031F |
7 Nigeria Snacks Market Import-Export Trade Statistics |
7.1 Nigeria Snacks Market Export to Major Countries |
7.2 Nigeria Snacks Market Imports from Major Countries |
8 Nigeria Snacks Market Key Performance Indicators |
8.1 Consumer engagement metrics such as website traffic, social media interactions, and customer reviews. |
8.2 Product innovation rate measured by the number of new snack product launches. |
8.3 Market penetration in new regions or demographics tracked through distribution network expansion and market surveys. |
9 Nigeria Snacks Market - Opportunity Assessment |
9.1 Nigeria Snacks Market Opportunity Assessment, By Product type, 2021 & 2031F |
9.2 Nigeria Snacks Market Opportunity Assessment, By Product category, 2021 & 2031F |
9.3 Nigeria Snacks Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.4 Nigeria Snacks Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.5 Nigeria Snacks Market Opportunity Assessment, By Packaging size, 2021 & 2031F |
9.6 Nigeria Snacks Market Opportunity Assessment, By Price, 2021 & 2031F |
9.7 Nigeria Snacks Market Opportunity Assessment, By Brand, 2021 & 2031F |
9.7 Nigeria Snacks Market Opportunity Assessment, By Packaging, 2021 & 2031F |
10 Nigeria Snacks Market - Competitive Landscape |
10.1 Nigeria Snacks Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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