| Product Code: ETC8638109 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Nigeria`s vitamins and supplements import market continues to be dominated by key players from India, China, USA, Netherlands, and Metropolitan France in 2024. Despite high concentration levels indicated by the HHI, the market experienced a significant decline with a CAGR of -24.91% from 2020 to 2024. The negative growth trend persisted in 2024 with a rate of -29.77% compared to the previous year. This indicates a challenging environment for importers and underscores the importance of adapting to changing market dynamics in the vitamins and supplements sector in Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Vitamins & Supplements Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Vitamins & Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Vitamins & Supplements Market - Industry Life Cycle |
3.4 Nigeria Vitamins & Supplements Market - Porter's Five Forces |
3.5 Nigeria Vitamins & Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Vitamins & Supplements Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Vitamins & Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Vitamins & Supplements Market Trends |
6 Nigeria Vitamins & Supplements Market, By Types |
6.1 Nigeria Vitamins & Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Vitamins & Supplements Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Vitamins & Supplements Market Revenues & Volume, By Multivitamins, 2021- 2031F |
6.1.4 Nigeria Vitamins & Supplements Market Revenues & Volume, By Calcium Supplements, 2021- 2031F |
6.1.5 Nigeria Vitamins & Supplements Market Revenues & Volume, By Pediatric Supplements, 2021- 2031F |
6.2 Nigeria Vitamins & Supplements Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Vitamins & Supplements Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 Nigeria Vitamins & Supplements Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Nigeria Vitamins & Supplements Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.5 Nigeria Vitamins & Supplements Market Revenues & Volume, By Online Retails, 2021- 2031F |
7 Nigeria Vitamins & Supplements Market Import-Export Trade Statistics |
7.1 Nigeria Vitamins & Supplements Market Export to Major Countries |
7.2 Nigeria Vitamins & Supplements Market Imports from Major Countries |
8 Nigeria Vitamins & Supplements Market Key Performance Indicators |
9 Nigeria Vitamins & Supplements Market - Opportunity Assessment |
9.1 Nigeria Vitamins & Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Vitamins & Supplements Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Vitamins & Supplements Market - Competitive Landscape |
10.1 Nigeria Vitamins & Supplements Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Vitamins & Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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