Market Forecast by Countries (United States, Canada), By Structure (Built In, Counter Top), By Type (Convection, Grill, Solo), By Production (Commerical, Household) And Competitive Landscape
Product Code: ETC405224 | Publication Date: Aug 2022 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Microwave Oven Market |
Forecast period | 2024-2030 |
CAGR | 3.9% |
Growing Sector | Residential |
The North America Microwave Oven Market Report thoroughly covers the market by Countries, Structure, Type and Production. The North America Microwave Oven Market Outlook report provides an unbiased and detailed analysis of the ongoing North America Microwave Oven Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The North America Microwave Oven market is experiencing growth due to growing need of convenient and faster cooking solutions. Furthermore, technological advancements, increasing disposable incomes of people and changing lifestyles are some other factors propelling market growth. Key Market Players are also adopting strategies such as innovation in their current product line and improved distribution network to gain a competitive edge. Furthermore, rise in awareness about the energy-efficient appliances contributes to growth of the market. Overall, the North America Microwave Oven market is growing well and has growth potential.
According to 6Wresearch, the North America Microwave Oven Market is projected to grow at a CAGR of 3.9% during 2024-2030. One of the major drivers in the growth of North America Microwave Oven Market is the increasing demand for convenient and time-saving cooking solutions due to busy lifestyles makes consumers seek quick meal preparation methods. In addition, innovative products offering such as smart microwaves with WiFi connectivity attract consumers eager for the latest kitchen trends. Furthermore, increasing awareness regarding energy-efficient appliances has driven consumer toward upgradation of their old models to the ones that are more environment friendly. Moreover, increasing disposable income and consumer lifestyles are fuelling the demand for premium, multifunctional microwave ovens.
However, the North America Microwave Oven market faces many challenges that hinder its growth. One of the major challenges is the strong competition from big brands, which hinders new entrants from entering the market. In addition, the fast evolution of technology requires a permanent innovation and then huge money to be invested in R&D. Furthermore, the market is facing challenges due to shifting consumer preferences since more health-conscious consumers are starting to prefer nutrient preserving cooking methods and decreasing use of microwaves. Moreover, volatility of raw materials prices and disruptions in supply chains make it hard for manufacturers to keep their manufacturing or pricing constant.
Some of the key players operating in North America Microwave Oven include Whirlpool Corporation, LG Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Electrolux AB and Panasonic Corporation. The companies have a strong presence in the North American market and offer a wide range of microwave ovens with varying features and price ranges to cater to the diverse needs of consumers. They also constantly innovate and introduce new features to their products in order to stay competitive in the market.
North American governments have a significant impact on the growth of the Microwave Oven market through several initiatives. One notable effort is the U.S. Energy Star program which aggressively pushes manufactures to produce energy-efficient microwaves that reduce consumer utility costs and environmental impact. Additionally, Canada’s ecoEnergy Efficiency initiative provides energy-efficient appliance rebates and grants, to promote sustainable living. Furthermore, the U.S. Department of Energy has implemented strict energy consumption standards for residential appliances that only allow its most efficient models to hit the stores. Moreover, both the nations are executing public awareness campaigns to aware consumers regarding advantages associated with energy-efficient appliances which in turn is propelling demand for advanced microwave oven.
The North America Microwave Oven market is expected to expand in the coming years. This rise can be attributed to the increasing demand for convenient and faster cooking options. Additional factors such as technological advancements, increasing disposable incomes of people and changing lifestyles are also boosting the market. Key Market Players are also focusing on the innovation of their product line and enhancing its distribution channels to exist in a competitive atmosphere. Furthermore, rise in awareness about the energy-efficient appliances helps to boost up market. Overall, the future of the North America Microwave Oven market looks promising, with many opportunities for growth and development.
According to Ravi Bhandari, Research Head, 6Wresearch, the United States segment is the dominant segment in the industry and will continue to grow in the coming years. This expansion is due to the presence of major players, high disposable income and preference for technologically advanced appliances by the consumers.
Based on Structure, the counter top segment is the dominant segment in the industry and will continue to grow in the coming years. This can be attributed to the higher affordability and ease of installation of counter top microwaves compared to built-in units.
On the basis of Type, the solo microwave segment is the leading segment in the industry and will continue to grow in the coming years. The reason for this growth is the popularity of solo microwaves for basic heating and cooking needs at an affordable price point.
In terms of Production, the household segment is the dominant segment in the industry and will continue to grow in the coming years. This growth is due to the convenience and time-saving benefits of using a microwave for everyday cooking needs at home.
The report offers a comprehensive study of the subsequent market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Microwave Oven Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Microwave Oven Market Revenues & Volume, 2020 & 2030F |
3.3 North America Microwave Oven Market - Industry Life Cycle |
3.4 North America Microwave Oven Market - Porter's Five Forces |
3.5 North America Microwave Oven Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 North America Microwave Oven Market Revenues & Volume Share, By Structure, 2020 & 2030F |
3.7 North America Microwave Oven Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.8 North America Microwave Oven Market Revenues & Volume Share, By Production, 2020 & 2030F |
4 North America Microwave Oven Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Microwave Oven Market Trends |
6 North America Microwave Oven Market, 2020 - 2030 |
6.1 North America Microwave Oven Market, Revenues & Volume, By Structure, 2020 - 2030 |
6.2 North America Microwave Oven Market, Revenues & Volume, By Type, 2020 - 2030 |
6.3 North America Microwave Oven Market, Revenues & Volume, By Production, 2020 - 2030 |
7 United States Microwave Oven Market, 2020 - 2030 |
7.1 United States Microwave Oven Market, Revenues & Volume, By Structure, 2020 - 2030 |
7.2 United States Microwave Oven Market, Revenues & Volume, By Type, 2020 - 2030 |
7.3 United States Microwave Oven Market, Revenues & Volume, By Production, 2020 - 2030 |
8 Canada Microwave Oven Market, 2020 - 2030 |
8.1 Canada Microwave Oven Market, Revenues & Volume, By Structure, 2020 - 2030 |
8.2 Canada Microwave Oven Market, Revenues & Volume, By Type, 2020 - 2030 |
8.3 Canada Microwave Oven Market, Revenues & Volume, By Production, 2020 - 2030 |
9 North America Microwave Oven Market Key Performance Indicators |
10 North America Microwave Oven Market - Opportunity Assessment |
10.1 North America Microwave Oven Market Opportunity Assessment, By Countries, 2020 & 2030F |
10.2 North America Microwave Oven Market Opportunity Assessment, By Structure, 2020 & 2030F |
10.3 North America Microwave Oven Market Opportunity Assessment, By Type, 2020 & 2030F |
10.4 North America Microwave Oven Market Opportunity Assessment, By Production, 2020 & 2030F |
11 North America Microwave Oven Market - Competitive Landscape |
11.1 North America Microwave Oven Market Revenue Share, By Companies, 2023 |
11.2 North America Microwave Oven Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |