Market Forecast by Countries (United States, Canada), By Type (Organic Eggs, Organic Meat), By Sales Channel (Business To Business, Business To Consumer) And Competitive Landscape
Product Code: ETC404336 | Publication Date: Aug 2022 | Updated Date: Mar 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
Report Name | North America Organic Poultry Market |
Forecast period | 2025-2031 |
Forecast Size | USD 14.7 billion by 2031 |
CAGR | 8% |
Growing Sector | Healthcare |
North America Organic Poultry Market report thoroughly covers the market By Countries, by type, By sales channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Organic Poultry Market was valued at USD 8.86 billion and is expected to reach USD 14.7 billion, growing at a CAGR of around 8% from 2025 to 2031. Organic poultry refers to chickens, turkeys, and other birds that are raised without the use of synthetic pesticides, antibiotics, hormones, or genetically modified feed. These birds are usually free-range and have access to outdoor space for grazing and exercise. The demand for organic poultry in North America has been steadily increasing over the past few years due to growing health awareness among consumers.
The North America organic poultry market is expected to experience significant growth in the coming years, with an estimated compound annual growth rate (CAGR) of around 8% from 2025 to 2031. This growth can be attributed to the increasing demand for organic and natural food products, as well as a growing awareness among consumers about the benefits of consuming organic poultry.
According to 6Wresearch, the North America Organic Poultry Market Size is expected to reach a significant CAGR of 8% during the forecast period 2025-2031. The organic poultry market in North America is experiencing growth driven by several factors. Increasing health consciousness and demand for clean, sustainable food options are encouraging consumers to opt for organic products. Awareness of the potential health risks associated with conventionally raised poultry containing antibiotics and hormones has further propelled this shift. Organic poultry is regarded as a healthier and more eco-friendly choice. Government support, including subsidies and certifications, has also boosted the market. Additionally, rising disposable incomes have enabled consumers to pay a premium for organic poultry.
However, the market faces challenges such as intense competition from cheaper conventional poultry products and high production costs due to stringent regulations and standards. Maintaining the integrity of organic certification is another concern, with instances of fraud and mislabelling eroding consumer trust. Limited availability of organic feed and a lack of consumer awareness about the benefits of organic poultry also hinder market expansion.
The North American organic poultry market is poised for substantial growth between 2025 and 2031, driven by increasing consumer demand for healthier and ethically-raised poultry. Organic poultry is produced without antibiotics, hormones, or genetically modified organisms, aligning with the rising preference for sustainable and transparent food sources. An emerging trend in the industry is the adoption of alternative feed sources, such as insects and plant-based proteins, which reduce environmental impact and enhance sustainability. Additionally, vertical integration is becoming prevalent, with companies managing all production stages from feed to processing, ensuring superior quality control and transparency. Technological advancements are also reshaping the market, with the use of sensors, data analytics, and artificial intelligence to monitor poultry health and welfare, optimizing production practices. These innovations collectively address consumer demands while fostering ethical and sustainable practices in the organic poultry sector.
The organic poultry market in North America is poised for significant growth.This presents a wealth of investment opportunities for businesses aiming to capitalize on this expanding sector. Investing in organic poultry production and processing facilities is a key avenue, driven by the rising demand for sustainable and efficient production methods. Modern facilities that prioritize animal welfare and eco-friendly practices can provide businesses with a competitive advantage. Additionally, advancements in technologies such as feed innovation, automation, and digitalization can enhance efficiency and reduce operational costs. The market is also witnessing a growing preference for value-added products like ready-to-eat meals, opening new revenue streams through research and development. Furthermore, as awareness of the health benefits of organic food grows, targeted marketing initiatives can attract a broader consumer base. Overall, the North American organic poultry market offers a promising landscape for strategic investments.
Some of the leading players in the North America organic poultry market include Perdue Farms, Pilgrim's Pride Corporation, Sanderson Farms, Tyson Foods Inc., and Foster Farms. These companies have a strong presence in the region and offer a wide range of organic poultry products to meet the growing demand for healthier and more sustainable food options. In addition to these major players, there are also smaller local and regional players that are making an impact in the market. These companies often focus on niche markets or specialize in specific types of organic poultry products. The competition within the industry is fierce and constantly evolving as consumer preferences continue to shift towards more natural and organic food options.
As the demand for organic poultry continues to rise in North America, it is expected that more players will enter the market and existing companies will expand their product offerings. This presents both opportunities and challenges for all players involved as they strive to meet consumer demands while also maintaining competitive pricing and sustainable production practices. Overall, the future of the organic poultry market in North America looks promising with strong competition driving innovation and growth within the industry.
With growing consumer awareness of the benefits of organic food, the demand for organic poultry products in North America has risen significantly. To ensure authenticity and safety, governments have established comprehensive regulations governing the production, processing, and labelling of these products. In the United States, the National Organic Program (NOP), initiated in 2002, enforces stringent standards for producers, processors, and handlers wishing to label their products as organic. Similarly, Canada has developed its own national standards for organic agricultural products. These regulations address aspects such as feed requirements, animal welfare practices, and labelling.
Both countries mandate clear labelling requirements, including specific logos or terms, to help consumers differentiate organic products from conventional ones. Regulations also ensure that imported organic poultry complies with domestic standards, preserving market integrity and fair competition. These measures bolster consumer trust in the North American organic poultry market by upholding ethical and sustainable production standards.
The North America organic poultry market is expected to witness significant growth in the coming years, according to recent research and analysis. This can be attributed to the increasing consumer demand for organic and natural food products, as well as growing concerns about animal welfare and sustainability. Additionally, government initiatives promoting the use of organic farming methods and regulations on the use of antibiotics in poultry production are also expected to drive market growth. The rise of e-commerce platforms and online grocery shopping is also likely to boost sales of organic poultry products in the region. As consumers become more health-conscious and ethically-minded, the demand for organic poultry is expected to continue rising in North America.
Furthermore, technological advancements such as precision farming techniques and innovative packaging solutions are expected to enhance the production, distribution, and availability of organic poultry products in the market. This will not only meet the growing demand but also make these products more accessible and affordable for consumers. The increasing popularity of plant-based diets may pose a slight challenge to the growth of the organic poultry market, but it also presents an opportunity for producers to innovate and diversify their offerings. Overall, with favourable market conditions and evolving consumer preferences, it is safe to say that the North America organic poultry market is poised for steady growth in the upcoming years.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
The United States is projected to be the fastest growing market for organic poultry in North America. This can be attributed to the increasing demand for organic products and stricter regulations on conventional poultry farming practices in the country.
According to Ravi Bhandari, Research Head, 6Wresearch, Organic meat is expected to experience significant growth in the North American market, as more consumers are becoming health-conscious and willing to pay a premium for high-quality, ethically-sourced meat products.
The Business-to-Consumer segment is forecasted to dominate the sales of organic poultry in North America. With an increasing number of consumers opting for direct purchases from farmers or through retail channels, this segment is expected to witness steady growth over the forecast period.
The market report has been segmented and sub-segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Organic Poultry Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Organic Poultry Market Revenues & Volume, 2021 & 2031F |
3.3 North America Organic Poultry Market - Industry Life Cycle |
3.4 North America Organic Poultry Market - Porter's Five Forces |
3.5 North America Organic Poultry Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Organic Poultry Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 North America Organic Poultry Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 North America Organic Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Organic Poultry Market Trends |
6 North America Organic Poultry Market, 2021 - 2031 |
6.1 North America Organic Poultry Market, Revenues & Volume, By Type, 2021 - 2031 |
6.2 North America Organic Poultry Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
7 United States Organic Poultry Market, 2021 - 2031 |
7.1 United States Organic Poultry Market, Revenues & Volume, By Type, 2021 - 2031 |
7.2 United States Organic Poultry Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
8 Canada Organic Poultry Market, 2021 - 2031 |
8.1 Canada Organic Poultry Market, Revenues & Volume, By Type, 2021 - 2031 |
8.2 Canada Organic Poultry Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
9 North America Organic Poultry Market Key Performance Indicators |
10 North America Organic Poultry Market - Opportunity Assessment |
10.1 North America Organic Poultry Market Opportunity Assessment, By Countries, 2021 & 2031F |
10.2 North America Organic Poultry Market Opportunity Assessment, By Type, 2021 & 2031F |
10.3 North America Organic Poultry Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
11 North America Organic Poultry Market - Competitive Landscape |
11.1 North America Organic Poultry Market Revenue Share, By Companies, 2024 |
11.2 North America Organic Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
12 Company Profiles |
13 Recommendations |
14 Disclaimer |