North America Portable Generator Market (2026-2032) | Analysis, Industry, Forecast, Share, Size, Trends, Revenue, Value, Companies & Growth

Name: North America Portable Generator Market | Size & Share 2032
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast by Countries (United States, Canada), By Application (Emergency, Prime/Continuous), By Fuel (Gasoline, Diesel, Natural Gas, Others), By Power Rating (Below 5 kW, 5-10 kW, 10-20 kW) And Competitive Landscape

Product Code: ETC4623079	Publication Date: Jul 2023	Updated Date: Dec 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 200	No. of Figures: 90	No. of Tables: 300

North America Portable Generator Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the North America Portable Generator Market was valued at USD 4.1 billion in 2025 and is projected to reach USD 9.4 billion by 2032, indicating a compound annual growth rate (CAGR) of 7.1% during the forecast period (2026–2032)

Five-Year Growth Trajectory of the North America Portable Generator Market with Core Drivers

Below mentioned are the evaluation of year-wise growth rate along with key drivers:

Years	Est. Annual Growth (%)	Growth Drivers
2021	1.2	Rising household adoption of small portable generators for power backup.
2022	2.8	Increase in storm-related outages boosting demand for emergency generators.
2023	3.9	Growing construction and outdoor activity sectors requiring mobile power units.
2024	4.8	Expanding use of portable generators for commercial events and industrial maintenance.
2025	5.6	Strong development of fuel-efficient and low-noise generator technologies.

Topics Covered in the North America Portable Generator Market Report

The North America Portable Generator Market report thoroughly covers the market by By Application, By Fuel, By Power Rating, and By Countries. The report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.

North America Portable Generator Market Highlights

Report Name	North America Portable Generator Market
Forecast period	2026-2032
CAGR	7.1%
Market Size	USD 9.4 billion by 2032
Growing Sector	Emergency Backup Power

North America Portable Generator Market Synopsis

North America Portable Generator Market is likely to grow in the forecast period as portable generators are widely used to provide backup power during outages, outdoor activities, construction work, emergency operations, and industrial maintenance. The region's Portable Generator Market has expanded significantly due to the growing frequency of extreme weather events, rising outdoor recreational activities, and the increased need for reliable temporary power sources across residential, commercial, and industrial segments.

Evaluation of Growth Drivers in the North America Portable Generator Market

Below mentioned are some prominent drivers and their influence to the market dynamics:

Drivers	Primary Segments Affected	Why it matters (evidence)
Increased Weather-Based Power Outages	Emergency; Gasoline & Diesel	Frequent storms and hurricanes in the U.S. increase demand for backup generators.
Growth in Outdoor & Recreational Activities	Emergency; Below 5 kW	Rising camping, RV activities, and outdoor events drive the need for portable power.
Expanding Construction and Infrastructure Projects	Prime/Continuous; Diesel	Construction sites rely on portable generators for tools and temporary power.
Technological Advancements	All Fuel Types	Low-noise, inverter-based, and fuel-efficient generators increase consumer adoption.
Rise in Remote Industrial Maintenance	Prime/Continuous	Field operations and site services need mobile power units for uninterrupted work.

The North America Portable Generator Market size is projected to grow at a CAGR of 7.1% during the forecast period (2026–2032). The generator adoption is rising due to the increasing frequency of blackouts, grid failures, and weather-driven emergencies. Here are other major factors increasing the portable generator’s demand, including the rise in construction activity and expansion of commercial events. In addition to this, heightened outdoor recreational usage is another major driver. Moreover, technological advancements in cleaner fuel, inverter generators, and smart monitoring systems further boost North America Portable Generator Market growth. Furthermore, growing outdoor recreational activities such as camping and RV travel, coupled with increasing reliance on temporary power solutions during industrial maintenance, events, and remote field operations continue to boost the adoption of small portable generators.

Evaluation of Restraints in the North America Portable Generator Market

Below mentioned are some major restraints and their influence to the market dynamics:

Restraints	Primary Segments Affected	What this means (evidence)
Stringent Emission Standards	Diesel & Gasoline	EPA norms require low-emission engines, increasing costs for manufacturers.
Noise Pollution Regulations	Residential & Emergency	Urban noise restrictions limit generator usage in several localities.
Rise of Solar Backup Solutions	Residential & Commercial	Consumers increasingly adopt portable solar power systems as an alternative.
Fluctuating Fuel Prices	Diesel & Gasoline	High fuel prices hinder the frequent use of portable generators.
Limited Power Output	Prime/Continuous	Portable systems cannot sustain heavy-duty operations, restricting usage

North America Portable Generator Market Challenges

The market faces several challenges such as increasing competition from portable solar-powered systems and battery storage units. Emission norms and noise-level restrictions limit generator installation in many residential areas. Fuel price volatility also impacts user affordability, while the limited power capacity of portable generators restricts their application in heavy-load commercial operations.

North America Portable Generator Market Trends

Several prominent trends reshaping the market growth include:

Growing adoption of inverter generators due to their fuel efficiency and low noise.
Increasing development of hybrid portable generators that combine solar and gasoline power.
Rising demand for smart-connected generators with Bluetooth and remote monitoring.

Investment Opportunities in the North America Portable Generator Industry

Some prominent investment opportunities in the market include:

Development of lightweight, low-emission portable generators for residential usage.
Expansion of rental-based portable generator services for events and construction sectors.
Manufacturing of hybrid-fuel portable generators suited for outdoor and emergency operations.

Top 5 Leading Players in the North America Portable Generator Market

Some leading players operating in the market include:

1. Honda Motor Co., Ltd.

Company Name	Honda Motor Co., Ltd.
Established Year	1948
Headquarters	Tokyo, Japan
Official Website	*Click Here*

Honda offers a wide range of portable inverter-based and gasoline generators widely used across residential, emergency, and recreational applications.

2. Generac Holdings Inc.

Company Name	Generac Holdings Inc.
Established Year	1959
Headquarters	Waukesha, Wisconsin, USA
Official Website	Click Here

Generac is a leading North American manufacturer providing portable, residential, and commercial backup power solutions known for reliability and advanced technology.

3. Yamaha Motor Corporation

Company Name	Yamaha Motor Corporation
Established Year	1955
Headquarters	Iwata, Japan
Official Website	Click Here

Yamaha is a major provider of compact and low-noise portable generators, extensively used for outdoor and emergency applications.

4. Briggs & Stratton Corporation

Company Name	Briggs & Stratton Corporation
Established Year	1908
Headquarters	Milwaukee, Wisconsin, USA
Official Website	Click Here

Briggs & Stratton manufactures fuel-efficient portable generators for residential, industrial, and commercial applications.

5. Kohler Co.

Company Name	Kohler Co.
Established Year	1873
Headquarters	Kohler, Wisconsin, USA
Official Website	Click Here

Kohler offers high-performance portable and standby generators known for durability, efficiency, and advanced engine technology.

Government Regulations Introduced in the North America Portable Generator Market

North American governments have introduced several programs promoting energy-efficient and low-emission portable generators. For instance, the U.S. Environmental Protection Agency (EPA) and the U.S. Federal Emergency Management Agency (FEMA). Which mandates strict compliance under small engine emission standards, pushing manufacturers to adopt cleaner technologies. Also, provides emergency power assistance programs that indirectly boost portable generator adoption during natural disasters. Canada’s Energy Efficiency Regulations also encourage the use of fuel-efficient and low-noise portable power systems.

Future Insights of the North America Portable Generator Market

The North America Portable Generator Market share is estimated to increase significantly due to rising emergency preparedness, growth in outdoor lifestyle activities, and expansion of construction and industrial maintenance services. Increasing investments in inverter technology and hybrid portable power solutions will further strengthen market penetration. Government-backed disaster response programs and infrastructure upgrades are also expected to support long-term portable generator demand.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories.

United States to Dominate the Market – By Countries

According to Mansi, Senior Research Analyst, 6Wresearch, the United States holds the largest market share due to the high frequency of weather-related power outages, rising adoption of portable emergency equipment, and extensive use of generators in construction and recreation.

Emergency Application to Dominate the Market – By Application

The Emergency segment dominates the market as portable generators are essential for residential backup, disaster response, and emergency preparedness. The increasing frequency of storms, hurricanes, and grid failures significantly boosts demand across U.S. and Canadian households.

Gasoline to Dominate the Market – By Fuel

Gasoline generators hold the largest share due to their affordability, wide availability, ease of refueling, and suitability for residential and recreational use. Their lightweight design and lower upfront cost make gasoline the preferred fuel type in North America.

Below 5 kW to Dominate the Market – By Power Rating

Below 5 kW generators dominate the market due to their high adoption among households, campers, small construction sites, and outdoor event organizers. Their portability, compact size, and affordability make them the most popular option across North America.

Key Attractiveness of the Report

10 Years of Market Numbers.
Historical Data Starting from 2022 to 2025.
Base Year: 2025.
Forecast Data until 2032.
Key Performance Indicators Impacting the Market.
Major Upcoming Developments and Projects.

Key Highlights of the Report:

North America Portable Generator Market Outlook
Market Size of North America Portable Generator Market, 2025
Forecast of North America Portable Generator Market, 2032
Historical Data and Forecast of North America Portable Generator Revenues & Volume for the Period 2022 - 2032
North America Portable Generator Market Trend Evolution
North America Portable Generator Market Drivers and Challenges
North America Portable Generator Price Trends
North America Portable Generator Porter's Five Forces
North America Portable Generator Industry Life Cycle
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Application for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Emergency for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Prime/Continuous for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Application for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Emergency for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Prime/Continuous for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Application for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Emergency for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Prime/Continuous for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Fuel for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Gasoline for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Diesel for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Natural Gas for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Others for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Fuel for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Gasoline for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Diesel for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Natural Gas for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Others for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Fuel for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Gasoline for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Diesel for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Natural Gas for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Others for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Power Rating for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By Below 5 kW for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By 5 - 10 kW for the Period 2022 - 2032
Historical Data and Forecast of North America Portable Generator Market Revenues & Volume By 10 - 20 kW for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Power Rating for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By Below 5 kW for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By 5 - 10 kW for the Period 2022 - 2032
Historical Data and Forecast of United States Portable Generator Market Revenues & Volume By 10 - 20 kW for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Power Rating for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By Below 5 kW for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By 5 - 10 kW for the Period 2022 - 2032
Historical Data and Forecast of Canada Portable Generator Market Revenues & Volume By 10 - 20 kW for the Period 2022 - 2032
North America Portable Generator Market - Key Performance Indicators
North America Portable Generator Market - Import Export Trade Statistics
North America Portable Generator Market - Opportunity Assessment By Countries
North America Portable Generator Market - Opportunity Assessment By Application
North America Portable Generator Market - Opportunity Assessment By Fuel
North America Portable Generator Market - Opportunity Assessment By Power Rating
North America Portable Generator Market - Top Companies Market Share
North America Portable Generator Market - Top Companies Profiles
North America Portable Generator Market - Comparison of Players in Technical and Operating Parameters
North America Portable Generator Market - Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Application

Emergency
Prime/Continuous

By Fuel

Gasoline
Diesel
Natural Gas
Others

By Power Rating

Below 5 kW
5–10 kW
10–20 kW

By Countries

United States
Canada

North America Portable Generator Market (2026-2032): FAQs

What is the expected CAGR of the North America Portable Generator Market during the forecast period?

What is the North America Portable Generator Market size?

What challenges affect the growth of the market?

What trends are expected to proliferate the market growth?

How does 6Wresearch market report help businesses in making strategic decisions?

Do you also provide customisation in the market study?

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 North America Portable Generator Market Overview

3.1 North America Regional Macro Economic Indicators

3.2 North America Portable Generator Market Revenues & Volume, 2022 & 2032F

3.3 North America Portable Generator Market - Industry Life Cycle

3.4 North America Portable Generator Market - Porter's Five Forces

3.5 North America Portable Generator Market Revenues & Volume Share, By Countries, 2022 & 2032F

3.6 North America Portable Generator Market Revenues & Volume Share, By Application, 2022 & 2032F

3.7 North America Portable Generator Market Revenues & Volume Share, By Fuel, 2022 & 2032F

3.8 North America Portable Generator Market Revenues & Volume Share, By Power Rating, 2022 & 2032F

4 North America Portable Generator Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 North America Portable Generator Market Trends

6 North America Portable Generator Market, 2022 - 2032

6.1 North America Portable Generator Market, Revenues & Volume, By Application, 2022 - 2032

6.2 North America Portable Generator Market, Revenues & Volume, By Fuel, 2022 - 2032

6.3 North America Portable Generator Market, Revenues & Volume, By Power Rating, 2022 - 2032

7 United States Portable Generator Market, 2022 - 2032

7.1 United States Portable Generator Market, Revenues & Volume, By Application, 2022 - 2032

7.2 United States Portable Generator Market, Revenues & Volume, By Fuel, 2022 - 2032

7.3 United States Portable Generator Market, Revenues & Volume, By Power Rating, 2022 - 2032

8 Canada Portable Generator Market, 2022 - 2032

8.1 Canada Portable Generator Market, Revenues & Volume, By Application, 2022 - 2032

8.2 Canada Portable Generator Market, Revenues & Volume, By Fuel, 2022 - 2032

8.3 Canada Portable Generator Market, Revenues & Volume, By Power Rating, 2022 - 2032

9 North America Portable Generator Market Key Performance Indicators

10 North America Portable Generator Market - Opportunity Assessment

10.1 North America Portable Generator Market Opportunity Assessment, By Countries, 2022 & 2032F

10.2 North America Portable Generator Market Opportunity Assessment, By Application, 2022 & 2032F

10.3 North America Portable Generator Market Opportunity Assessment, By Fuel, 2022 & 2032F

10.4 North America Portable Generator Market Opportunity Assessment, By Power Rating, 2022 & 2032F

11 North America Portable Generator Market - Competitive Landscape

11.1 North America Portable Generator Market Revenue Share, By Companies, 2022 - 2032

11.2 North America Portable Generator Market Competitive Benchmarking, By Operating and Technical Parameters

12 Company Profiles

13 Recommendations

14 Disclaimer

Africa Portable Generator Market

Asia Pacific Portable Generator Market

Azerbaijan Portable Generator Market

Europe Portable Generator Market

Ghana Portable Generator Market

Global Portable Generator Market

Middle East Portable Generator Market

Morocco Portable Generator Market

Tanzania Portable Generator Market

Tunisia Portable Generator Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

To discover high-growth global markets and optimize your business strategy:

Click Here