North America Whole Grain Foods Market (2025-2031) | Industry, Revenue, Growth, Value, Share, Trends, Analysis, Forecast, Companies, Outlook, Size

North America Whole Grain Foods Market Highlights

Report Name	North America Whole Grain Foods Market
Forecast Period	2025-2031
Market Size	USD 28.4 billion by 2031
CAGR	5.8%
Growing Sector	Breakfast cereals

Topics Covered in the North America Whole Grain Foods Market Report

The North America Whole Grain Foods Market report thoroughly covers the market by product types, nature, flavors, and sources. The report provides an unbiased and detailed analysis of ongoing market trends, high-growth opportunities, and key market drivers to help stakeholders align their strategies with current and future market dynamics.

North America Whole Grain Foods Market Size & Analysis

The North America Whole Grain Foods Market size was valued at approximately USD 18.7 billion in 2025 and is projected to grow steadily at a CAGR of 5.8% during the forecast period, reaching USD 28.4 billion by 2031. The market growth is primarily driven by increased consumer demand for healthier food options, coupled with growing awareness about the health benefits of whole grains, such as improved digestion and reduced risk of chronic diseases.

North America Whole Grain Foods Market Synopsis

The rising focus on health-conscious eating, increasing prevalence of lifestyle diseases, and growing preference for organic and multi-grain products are contributing significantly to the market expansion. The bakery and breakfast cereal segments remain prominent drivers, supported by innovation in flavors and product diversification.

According to 6Wresearch, the North America Whole Grain Foods Market is anticipated to grow at a CAGR of 5.8% during the forecast period 2025-2031. The rising prevalence of lifestyle-related health issues, such as obesity, diabetes, and heart disease, has been a key driver of the North American whole grain foods market. Consumers are increasingly seeking products rich in fiber, vitamins, and minerals, propelling demand for whole grains like quinoa, oats, and barley. The growing trend of clean eating and plant-based diets has also boosted the adoption of whole grain foods, particularly among younger demographics. Additionally, government initiatives promoting the inclusion of whole grains in daily diets have spurred market growth. Educational campaigns and food labeling regulations have helped raise awareness about the benefits of whole grains, making consumers more likely to choose such products. Manufacturers have also invested heavily in R&D to develop innovative and palatable whole grain-based snacks and breakfast options, appealing to a wider consumer base. This trend is reflected in the North America Whole Grain Foods Market Growth.

However, challenges such as the higher cost of organic and multi-grain products compared to refined grain options may limit market penetration, particularly in lower-income segments. The lack of consumer knowledge about how to incorporate whole grains into daily meals also poses a hurdle. Furthermore, supply chain disruptions and fluctuations in raw material prices have impacted production costs, affecting the affordability of these products. Despite these challenges, the market's robust growth trajectory is supported by the rapid adoption of online grocery shopping, which has made whole grain products more accessible. Partnerships between producers and retail giants have also facilitated greater market reach, enabling the industry to overcome distribution challenges.

North America Whole Grain Foods Market Trends

The trend of personalized nutrition has significantly impacted the whole grain foods market in North America. Consumers are increasingly opting for customized dietary plans, prompting manufacturers to develop a wide variety of whole grain-based products that cater to specific health needs, such as gluten-free options and high-protein snacks. Furthermore, the demand for organic and non-GMO products has risen sharply, with consumers seeking transparency in food sourcing and production. This has encouraged brands to highlight the organic and sustainable attributes of their offerings, giving them a competitive edge in the market.

Investment Opportunities in the North America Whole Grain Foods Market

The whole grain foods market in North America offers lucrative investment opportunities, particularly in the organic and multi-grain segments. Companies investing in innovative product formulations and packaging that highlight health benefits and convenience are likely to capture significant market share. Additionally, the rise of e-commerce platforms has opened up new avenues for distribution, providing investors with opportunities to tap into the growing demand for online grocery shopping. Collaborations with retail chains and the development of private-label products also present promising areas for growth.

Leading Players in the North America Whole Grain Foods Market

Leading players in the North America Whole Grain Foods Market include Kellogg’s, General Mills, Quaker Oats, Nature’s Path, and Bob’s Red Mill. These companies are leveraging innovative product launches, strong branding, and expanded distribution networks to maintain their market dominance.

Government Regulations in the North America Whole Grain Foods Market

Government regulations in North America play a critical role in shaping the whole grain foods market. The US Department of Agriculture (USDA) and the Food and Drug Administration (FDA) have implemented stringent labeling requirements, mandating the clear disclosure of whole grain content in food products. This has encouraged manufacturers to develop authentic whole grain offerings to comply with regulations. Canada’s Food Guide also emphasizes the importance of including whole grains in daily diets. Government-led initiatives, such as school nutrition programs, promote the consumption of whole grains among children, further driving market growth.

Subsidies and incentives for organic farming practices have also bolstered the production of organic whole grain crops, fostering market expansion. However, regulatory barriers, such as the complex approval processes for new product formulations and certifications, may pose challenges for market players. Compliance with varying regulations across different states and provinces requires significant investment in research and legal expertise, impacting smaller manufacturers disproportionately.

Future Insights of the North America Whole Grain Foods Market

The future of the North America Whole Grain Foods Market is promising, driven by advancements in food technology and consumer preferences for functional foods. Innovations such as gluten-free whole grains and high-fiber snacks are expected to attract health-conscious consumers, further propelling market growth. The market is also likely to benefit from increasing urbanization and the growing popularity of on-the-go meal options. Convenient, pre-packaged whole grain meals and snacks are anticipated to gain traction, particularly among busy professionals and millennials seeking quick yet nutritious options. Sustainability will be a major focus in the coming years, with brands adopting eco-friendly packaging and sourcing practices to appeal to environmentally conscious consumers. These efforts, combined with increased awareness campaigns about the health benefits of whole grains, are expected to sustain the market's growth momentum.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories

United States to Lead the Market – By Country

According to Ashutosh, Senior Research Analyst at 6Wresearch, The United States is set to dominate the North America Whole Grain Foods Market, projected to reach USD 19.2 billion by 2031. This growth is fueled by heightened consumer awareness of the health benefits associated with whole grain consumption. Additionally, government-backed campaigns promoting healthier dietary habits have amplified demand. The US market benefits from an extensive variety of whole grain products catering to diverse consumer preferences.

Bakery to Lead the Market – By Product

The bakery segment is forecasted to dominate, reaching USD 10.4 billion by 2031, as whole grain bread, muffins, and pastries continue to gain popularity. These items are highly favored for their nutritional advantages and suitability for everyday consumption. Innovations in product formulations, such as gluten-free and high-fiber variants, further support this segment's expansion. Increasing health-consciousness among consumers has also led to a higher preference for baked goods made from whole grains.

Organic Products to Lead – By Nature

Organic whole grain products are expected to witness robust growth, reaching USD 9.3 billion by 2031. The rising preference for clean-label and chemical-free foods is driving this segment. Consumers are increasingly valuing sustainability and environmental impact, boosting the demand for organically sourced whole grains. This trend is also supported by premium product positioning, as organic items are often associated with higher quality. Furthermore, initiatives to promote organic farming practices have enhanced the availability of these products in the market.

Chocolate-Flavored Products to Lead the market – By Flavors

Chocolate-flavored whole grain products are projected to grow significantly, with an estimated market size of USD 6.1 billion by 2031. Their appeal lies in successfully combining indulgence with health, attracting both children and adults. These products are increasingly featured in snack bars, breakfast cereals, and desserts, expanding their application scope. Marketing campaigns highlighting the nutritional benefits alongside the rich chocolate flavor further boost demand.

Oats to Dominate the market – By Source

Oats are anticipated to lead the market, reaching USD 7.5 billion by 2031, owing to their wide range of applications in cereals, granola bars, and baked goods. The recognized health benefits of oats, such as aiding in cholesterol management and supporting heart health, are key growth drivers. Their adaptability in both savory and sweet recipes has made them a household staple.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• North America Whole Grain Foods Market Outlook
• Market Size of North America Whole Grain Foods Market, 2024
• Forecast of North America Whole Grain Foods Market, 2031
• Historical Data and Forecast of North America Whole Grain Foods Revenues & Volume for the Period 2021 - 2031
• North America Whole Grain Foods Market Trend Evolution
• North America Whole Grain Foods Market Drivers and Challenges
• North America Whole Grain Foods Price Trends
• North America Whole Grain Foods Porter's Five Forces
• North America Whole Grain Foods Industry Life Cycle
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Product for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Bakery for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Snack Bars for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Crisps And Crackers for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Pastas And Noodles for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Breakfast Cereals for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Product for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Bakery for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Snack Bars for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Crisps And Crackers for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Pastas And Noodles for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Breakfast Cereals for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Product for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Bakery for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Snack Bars for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Crisps And Crackers for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Pastas And Noodles for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Breakfast Cereals for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By nature for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By conventional for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By organic for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By nature for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By conventional for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By organic for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By nature for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By conventional for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By organic for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Flavors for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Vanilla for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Honey for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Chocolate for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Nuts for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Fruits for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Chocolates for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Flavors for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Vanilla for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Honey for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Chocolate for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Nuts for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Fruits for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Chocolates for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Flavors for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Vanilla for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Honey for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Chocolate for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Nuts for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Fruits for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Chocolates for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Source for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Multi-grain for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Rye for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Maize for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Quinoa for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Wheat for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Oats for the Period 2021 - 2031
• Historical Data and Forecast of North America Whole Grain Foods Market Revenues & Volume By Brown Rice for the Period 2021 - 2031
• Historical Data and Forecast of North America Multi-grain Whole Grain Foods Market Revenues & Volume By Barley for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Source for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Multi-grain for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Rye for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Maize for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Quinoa for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Wheat for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Oats for the Period 2021 - 2031
• Historical Data and Forecast of United States Whole Grain Foods Market Revenues & Volume By Brown Rice for the Period 2021 - 2031
• Historical Data and Forecast of United States Multi-grain Whole Grain Foods Market Revenues & Volume By Barley for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Source for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Multi-grain for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Rye for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Maize for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Quinoa for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Wheat for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Oats for the Period 2021 - 2031
• Historical Data and Forecast of Canada Whole Grain Foods Market Revenues & Volume By Brown Rice for the Period 2021 - 2031
• Historical Data and Forecast of Canada Multi-grain Whole Grain Foods Market Revenues & Volume By Barley for the Period 2021 - 2031
• North America Whole Grain Foods Market - Key Performance Indicators
• North America Whole Grain Foods Market - Import Export Trade Statistics
• North America Whole Grain Foods Market - Opportunity Assessment By Countries
• North America Whole Grain Foods Market - Opportunity Assessment By Product
• North America Whole Grain Foods Market - Opportunity Assessment By nature
• North America Whole Grain Foods Market - Opportunity Assessment By Flavors
• North America Whole Grain Foods Market - Opportunity Assessment By Source
• North America Whole Grain Foods Market - Top Companies Market Share
• North America Whole Grain Foods Market - Top Companies Profiles
• North America Whole Grain Foods Market - Comparison of Players in Technical and Operating Parameters
• North America Whole Grain Foods Market - Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Countries

• United States
• Canada

By Product

• Bakery
• Snack Bars
• Crisps and Crackers
• Pastas and Noodles
• Breakfast Cereals

By Nature

• Conventional
• Organic

By Flavors

• Vanilla
• Honey
• Chocolate
• Nuts
• Fruits
• Chocolates

By Source

• Multi-grain
• Rye
• Maize
• Quinoa
• Wheat
• Oats
• Brown Rice
• Barley