| Product Code: ETC8704500 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Pakistan import trend for alcoholic drinks experienced a notable decline from 2023 to 2024, with a growth rate of -22.5%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -12.96%. This substantial decrease could be attributed to shifting consumer preferences, regulatory changes, or market saturation.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Alcoholic Drinks Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Alcoholic Drinks Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Alcoholic Drinks Market - Industry Life Cycle |
3.4 Pakistan Alcoholic Drinks Market - Porter's Five Forces |
3.5 Pakistan Alcoholic Drinks Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Pakistan Alcoholic Drinks Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Pakistan Alcoholic Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Pakistan |
4.2.2 Changing lifestyles and social norms leading to greater acceptance of alcohol consumption |
4.2.3 Growth in tourism industry in Pakistan, driving demand for alcoholic drinks |
4.3 Market Restraints |
4.3.1 Cultural and religious factors limiting consumption of alcohol in Pakistan |
4.3.2 Stringent government regulations on alcohol production and sales |
4.3.3 High taxation on alcoholic beverages in Pakistan |
5 Pakistan Alcoholic Drinks Market Trends |
6 Pakistan Alcoholic Drinks Market, By Types |
6.1 Pakistan Alcoholic Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Alcoholic Drinks Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Pakistan Alcoholic Drinks Market Revenues & Volume, By Beer, 2022-2032F |
6.1.4 Pakistan Alcoholic Drinks Market Revenues & Volume, By Spirits, 2022-2032F |
6.1.5 Pakistan Alcoholic Drinks Market Revenues & Volume, By Wine, 2022-2032F |
6.1.6 Pakistan Alcoholic Drinks Market Revenues & Volume, By Perry & Rice Wine, 2022-2032F |
6.1.7 Pakistan Alcoholic Drinks Market Revenues & Volume, By Hard Seltzer, 2022-2032F |
6.1.8 Pakistan Alcoholic Drinks Market Revenues & Volume, By Others, 2022-2032F |
6.2 Pakistan Alcoholic Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Alcoholic Drinks Market Revenues & Volume, By Pub, 2022-2032F |
6.2.3 Pakistan Alcoholic Drinks Market Revenues & Volume, By Internet Retailing, 2022-2032F |
6.2.4 Pakistan Alcoholic Drinks Market Revenues & Volume, By Liquor Stores, 2022-2032F |
6.2.5 Pakistan Alcoholic Drinks Market Revenues & Volume, By Grocery Shops, 2022-2032F |
6.2.6 Pakistan Alcoholic Drinks Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.2.7 Pakistan Alcoholic Drinks Market Revenues & Volume, By Bars & Restaurants, 2022-2032F |
7 Pakistan Alcoholic Drinks Market Import-Export Trade Statistics |
7.1 Pakistan Alcoholic Drinks Market Export to Major Countries |
7.2 Pakistan Alcoholic Drinks Market Imports from Major Countries |
8 Pakistan Alcoholic Drinks Market Key Performance Indicators |
8.1 Per capita consumption of alcoholic drinks in Pakistan |
8.2 Number of alcohol licenses issued in the country |
8.3 Growth rate of the hospitality industry in Pakistan |
9 Pakistan Alcoholic Drinks Market - Opportunity Assessment |
9.1 Pakistan Alcoholic Drinks Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Pakistan Alcoholic Drinks Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Pakistan Alcoholic Drinks Market - Competitive Landscape |
10.1 Pakistan Alcoholic Drinks Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Alcoholic Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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