Market Forecast By Product Type (Woodware, Art metal Ware, Hand printed Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewellery, Sculptures, Others), By Distribution Channel (Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, Others), By End-users (Residential, Commercial) And Competitive Landscape
Product Code: ETC014937 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Pakistan Handicrafts market currently, in 2023, has witnessed an HHI of 9813, Which has increased substantially as compared to the HHI of 4365 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Pakistan Handicrafts Market Report thoroughly covers the market by product type, By Distribution, and by end users. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The Pakistan handicraft market represents a unique combination of traditional artistry and creative expressions, deeply rooted in the country’s vibrant cultural traditions. The sector encompasses a broad spectrum of handmade goods, such as carpets, textiles, ceramics, and metal crafts, each representing the unique cultural heritage of Pakistan. These products are highly in demand due to their detailed designs, superior craftsmanship, and commitment to sustainability. Pakistan handicrafts have experienced a notable increase in export potential in recent years, especially in regions like Europe, North America, and the Middle East. Driven by the growing international demand for handcrafted and environmentally sustainable goods.
According to 6Wresearch, Pakistan Handicrafts Market is anticipated to grow at a CAGR of 7% during the forecast period 2025-2031. The Pakistan handicraft market is fueled by a deep-rooted cultural heritage and century-old craftsmanship passed down through generations. reflecting the country’s diverse cultural and regional heritage, these crafts showcase unique and meticulously handmade creations. The Market has benefited from a surge in demand for eco-friendly items, as handicrafts goods are often crafted using organic materials and traditional methods. Moreover, the rise in both domestic and international tourism significantly contributes to the promotion of handcrafted goods, with tourists showing a strong preference for genuine, regionally produced items.
The growth of domestic and international tourism has played an important role in promoting handicrafts products, driven by a growing interest in authentic and regionally made items. These are factors are leaving a positive impact on the market growth. Although the Pakistan handicraft market possesses many strengths, it also encounters significant challenges. A major challenge lies in the limited access of modern marketing and e-commerce platforms, hindering craftsmen’s outreach to a wider audience. A significant number of artisans work on a small scale and frequently lack the financial means to invest in modern tools and technology that could enhance their production and efficiency.
The Handicraft industry in Pakistan is undergoing a steady yet meaningful transformation, propelled by changes in consumer behavior and innovations in technology. The increasing demand for sustainable and environmentally friendly products aligns well with handmade items, typically created from organic and natural resources. Moreover, the global expansion of e-commerce platforms has enabled artisans to connect with a wider customer base, simplifying the process of marketing and global sales of their products. Digital platforms such as social media are playing a crucial role in promoting Pakistan's unique craft tradition, enabling artisans to reach and engage with international customers.
The Handicraft Industry in Pakistan holds considerable promise for investors, fueled by a rising appreciation for traditional artistry and a growing demand for distinctive, high-quality handmade products. There is a significant potential for entrepreneurs and investors to engage in activities like launching quality crafts manufacturing units, developing e-commerce platforms for global outreach, and initiating training programs to improve the capabilities of local artisans. Joint ventures with foreign brands or collaborative initiatives partnering with local artisans can provide a profitable and sustainable business model.
The Pakistan handicraft market comprises numerous key players who have played a vital role in elevating traditional craftsmanship and gaining visibility across local and global market. Notable among these entities are the Small and Medium Enterprises Development Authority (SMEDA) and the Trade Development Authority of Pakistan (TDAP), both of which play a important role in supporting local artisans through training programs, resource provision, and access to international markets
The government of Pakistan has introduced a range of policies and initiatives aimed at fostering and advancing the handicraft sector. The organizations such as TDAP, the government enables local craftsmen to engage in global trade events and exhibitions, thereby promoting Pakistan's artisanal work on an international platform. Furthermore, initiatives have been established to extend financial support and vocational training to artisans, enabling them to enhance their skills and maintain sustainable livelihoods. To maintain the integrity and distinctiveness of traditional handicrafts, intellectual property frameworks, including the promotion of geographical indicators have been implemented to preserve their originality.
The Pakistan handicraft sector possesses substantial prospects for expansion and innovation in the year ahead. The increasing global demand for environmentally sustainable and handmade made goods presents a valuable opportunity for artisans to enlarge into international markets through the promotion of environmentally friendly techniques and rich cultural traditions. Digital platforms and E e-commerce platforms are anticipated to be instrumental in increasing global exposure, for artisans, facilitating direct connections with buyers worldwide. Moreover, combining modern design aesthetics with traditional craftsmanship can enhance appeal among today’s audiences, all while ensuring the preservation of cultural identity.
The report offers a comprehensive study of the following market segments and their leading categories
According to Ashutosh, Senior Research Analyst at 6Wresearch, The Pakistan handicrafts market showcases a diverse range of offerings, with embroidered and crocheted goods leading the market in terms of popularity and sales. These products are universally celebrated for their intricate designs and high craftsmanship, making them a favorite among both local and international consumers.
Among end-users, the residential segment dominates the Pakistan handicrafts market. Homebuyers are increasingly incorporating handmade decorative items and textiles to add a touch of tradition and individuality to their living spaces. The commercial segment, consisting largely of hotels, restaurants, and interior designers, also plays a crucial role in driving the demand for these exquisite crafts.
The Market report covers a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Handicrafts Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Handicrafts Market Revenues & Volume, 2021 & 2031F |
3.3 Pakistan Handicrafts Market - Industry Life Cycle |
3.4 Pakistan Handicrafts Market - Porter's Five Forces |
3.5 Pakistan Handicrafts Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Pakistan Handicrafts Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Pakistan Handicrafts Market Revenues & Volume Share, By End-users, 2021 & 2031F |
4 Pakistan Handicrafts Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Pakistan Handicrafts Market Trends |
6 Pakistan Handicrafts Market, By Types |
6.1 Pakistan Handicrafts Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Handicrafts Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Pakistan Handicrafts Market Revenues & Volume, By Woodware, 2021 - 2031F |
6.1.4 Pakistan Handicrafts Market Revenues & Volume, By Art metal Ware, 2021 - 2031F |
6.1.5 Pakistan Handicrafts Market Revenues & Volume, By Hand printed Textiles and Scarves, 2021 - 2031F |
6.1.6 Pakistan Handicrafts Market Revenues & Volume, By Embroidered and Crocheted Goods, 2021 - 2031F |
6.1.7 Pakistan Handicrafts Market Revenues & Volume, By Zari and Zari Goods, 2021 - 2031F |
6.1.8 Pakistan Handicrafts Market Revenues & Volume, By Imitation Jewellery, 2021 - 2031F |
6.1.9 Pakistan Handicrafts Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Pakistan Handicrafts Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Pakistan Handicrafts Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Handicrafts Market Revenues & Volume, By Mass Retailers, 2021 - 2031F |
6.2.3 Pakistan Handicrafts Market Revenues & Volume, By Departmental Stores, 2021 - 2031F |
6.2.4 Pakistan Handicrafts Market Revenues & Volume, By Independent Retailers, 2021 - 2031F |
6.2.5 Pakistan Handicrafts Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.6 Pakistan Handicrafts Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.2.7 Pakistan Handicrafts Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Pakistan Handicrafts Market, By End-users |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Handicrafts Market Revenues & Volume, By Residential, 2021 - 2031F |
6.3.3 Pakistan Handicrafts Market Revenues & Volume, By Commercial, 2021 - 2031F |
7 Pakistan Handicrafts Market Import-Export Trade Statistics |
7.1 Pakistan Handicrafts Market Export to Major Countries |
7.2 Pakistan Handicrafts Market Imports from Major Countries |
8 Pakistan Handicrafts Market Key Performance Indicators |
9 Pakistan Handicrafts Market - Opportunity Assessment |
9.1 Pakistan Handicrafts Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Pakistan Handicrafts Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Pakistan Handicrafts Market Opportunity Assessment, By End-users, 2021 & 2031F |
10 Pakistan Handicrafts Market - Competitive Landscape |
10.1 Pakistan Handicrafts Market Revenue Share, By Companies, 2024 |
10.2 Pakistan Handicrafts Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |