Market Forecast By Category (Non-Veg, Veg), By Packaging (Packet, Cup), By Sales Channel (Convenience Stores, Supermarket/Hypermarket, Online), And Competitive Landscape
Product Code: ETC048497 | Publication Date: Mar 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 62 | No. of Figures: 15 | No. of Tables: 4 | |
Pakistan Instant Noodles market currently, in 2023, has witnessed an HHI of 3823, Which has increased slightly as compared to the HHI of 2700 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Pakistan Instant Noodles Market grew significantly during the past years on account of the growing young population and rise in food processing clusters. Moreover, the market registered positive growth as the restrictions imposed due to COVID-19 led to an increase in the consumption of instant noodles, and snacks and hence, the food industry witnessed a significant rise in demand. Moreover, the food processing industry of Pakistan is the second largest industry and accounts for around 2500+ food processing units, thereby contributing to the market for instant noodles. Additionally, the food products and beverages sector include over 1800 processing units and a majority of food processing units are located within Punjab across five divisions of Lahore, Multan, DG Khan, Faisalabad, and Gujranwala. Thus, the rise in the food processing industry plays a significant role in the production and distribution of instant noodles, thereby contributing to the growth of the market.
According to 6Wresearch, the Pakistan Instant Noodles Market size is projected to grow at a CAGR of 9.7% during 2023–2029F. The market is expected to witness growth in the coming years owing to an increase in the busy lifestyles of people and instant noodles being a quick meal. Moreover, instant noodles have also become a staple diet in many Asian countries and the culture of noodles is spreading to other Asian countries as well. Also, the rise in online shoppers along with the booming e-commerce sector would contribute to the instant noodles market in Pakistan in the upcoming years. According to reports, the snacks category of Pakistan accounted for $31 billion in revenue with a growth rate of 5.4% between 2021 and 2026. Additionally, the rise in Pakistan’s population is projected to continue growing, reaching 403 million by 2050, which could contribute to the instant noodles market.
In 2022, Non-veg category acquired major revenue share in Pakistan Instant Noodles Industry on account of preference of non-veg dishes such as chicken or beef noodles, which are commonly served as a fast-food item in cities and towns across the country. The segment will continue to dominate this market in the years to come.
Packets acquired major revenue share in 2022 in Pakistan Instant Noodles Market owing to its wide availability in Pakistan and these are sold in most grocery stores, supermarkets, and convenience stores. Moreover, convenience, accessibility, affordability, and taste of packet instant noodles make them a popular food item in Pakistan, particularly among those who are looking for a quick and easy meal option.
In 2022, Convenience stores accounted for major revenue share as convenience stores often stock a wide range of instant noodle brands and flavours, catering to a variety of tastes and preferences. This makes it easier for customers to find the instant noodle brand and flavour that they prefer. Moreover, Convenience stores often provide a convenient and accessible location for customers to purchase instant noodles. They are often open 24 hours a day, seven days a week, making it easier for customers to purchase instant noodles at any time of day or night.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of the Report |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Pakistan Instant Noodles Market Overview |
3.1 Pakistan Instant Noodles Market Revenues, 2019-2029F |
3.2 Pakistan Instant Noodles Market - Industry Life Cycle |
3.3 Pakistan Instant Noodles Market - Porter's Five Forces |
4. Pakistan Instant Noodles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. Pakistan Instant Noodles Market Trends |
6. Pakistan Instant Noodles Market, By Category |
6.1 Pakistan Instant Noodles Market Revenue Share and Revenues, By Category |
6.1.1 Pakistan Instant Noodles Market Revenues, By Veg, 2019-2029F |
6.1.2 Pakistan Instant Noodles Market Revenues, By Non-Veg, 2019-2029F |
7. Pakistan Instant Noodles Market Overview, By Packaging |
7.1 Pakistan Instant Noodles Market Revenue Share and Revenues, By Packaging, 2019-2029F |
7.1.1 Pakistan Instant Noodles Market Revenues, By Cups, 2019-2029F |
7.1.2 Pakistan Instant Noodles Market Revenues, By Packets, 2019-2029F |
8. Pakistan Instant Noodles Market Overview, By Sales Channels |
8.1 Pakistan Instant Noodles Market Revenue Share and Revenues, By Sales Channels, 2019-2029F |
8.1.1 Pakistan Instant Noodles Market Revenues, By Convenience Stores, 2019-2029F |
8.1.2 Pakistan Instant Noodles Market Revenues, By Supermarket/Hypermarket, 2019-2029F |
8.1.3 Pakistan Instant Noodles Market Revenues, By Online, 2019-2029F |
9. Pakistan Instant Noodles Market Trade Statistics |
9.1 Pakistan Instant Noodles Market Import Trade Statistics |
9.2 Pakistan Instant Noodles Market Export Trade Statistics 9.2 Pakistan Instant Noodles Market Export Trade Statistics |
10. Pakistan Instant Noodles Market Key Performance Indicators |
11. Pakistan Instant Noodles Market Opportunity Assessment |
11.1 Pakistan Instant Noodles Market, Opportunity Assessment, By Category, 2029F |
11.2 Pakistan Instant Noodles Market, Opportunity Assessment, By Packaging, 2029F |
11.3 Pakistan Instant Noodles Market, Opportunity Assessment, By Sales Channel, 2029F |
12. Pakistan Instant Noodles Market Competitive Landscape |
12.1 Pakistan Instant Noodles Market Revenue Ranking, By Companies, 2022 |
12.2 Pakistan Instant Noodles Market Competitive Benchmarking, By Technical Parameters |
12.2 Pakistan Instant Noodles Market Competitive Benchmarking, By Operating Parameters |
13. Company Profiles |
13.1 Unilever |
13.2 Samyang Foods Co. Ltd. |
13.3 PT.ABC President |
13.4 Nissin Food Holdings Co. Ltd. |
13.5 Lotte Kolson |
13.6 PT Indofood Sukses Makmur Tbk |
13.7 Shan foods Pvt. Ltd. |
14. Key Strategic Recommendations |
15. Disclaimer |
List of Figures |
1. Pakistan Instant Noodles Market Revenues, 2019-2029F ($ Million) |
2. Cluster of Food Processing Units in Punjab, 2021 |
3. Pakistan Instant Noodles Market Revenue Share, By Category, 2022 & 2029F |
4. Pakistan Instant Noodles Market Revenue Share, By Packaging, 2022 & 2029F |
5. Pakistan Instant Noodles Market Revenue Share, By Sales Channel, 2022 & 2029F |
6. Share of Top 3 Import Partners, 2022 |
7. Pakistan Instant Noodles Import Data, By Country, 2022 (in $ Thousand) |
8. Share of Top 3 Export Partners, 2022 |
9. Pakistan Instant Noodles Export Data, By Country, 2022 (in $ Thousand) |
10. Location Wise Distribution of Supermarkets and Retail Stores in Pakistan, 2021 |
11. Pakistan Instant Noodles Servings, 2017-2021 (Million Servings) |
12. Pakistan Population Demographic, 2017-2021 (Million) |
13. Pakistan Population Age Demographic, 2021 |
14. Pakistan Instant Noodles Market Revenue Ranking, By Companies, 2022 |
15. Supermarket and Retail Shops Customers’ Presence, 2022 |
List of Tables |
1. Clusters of Industries – Food Products and Beverages By Province, 2021 |
2. Pakistan Instant Noodles Market Revenues, By Category, 2019-2029F ($ Million) |
3. Pakistan Instant Noodles Market Revenues, By Packaging, 2019-2029F ($ Million) |
4. Pakistan Instant Noodles Market Revenues, By Sales Channel, 2019-2029F ($ Million) |
Market Forecast By Type (Fried, Non-Fried), By Packaging (Cups, Packets), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, Others) And Competitive Landscape
Product Code: ETC048497 | Publication Date: Mar 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Pakistan Instant Noodles Market is anticipated to grow over the years on account of increasing population, the busy lifestyle of people in urban areas and increasing participation of women in the workforce has led to a burgeoning demand for convenient food options such as instant noodles. In addition, dietary habits of individuals are evolving continuously, especially among young consumers who are drawn to convenient and quick-to-prepare food options. Moreover, the increasing disposable income and the expansion of distribution channels are further contributing in the overall growth of instant noodles market in Pakistan. Manufacturers are continuously introducing new and unique flavors of instant noodles, which attracts new consumers and keep existing customers interested. However, the intense competition from unorganized players who offer noodles at lower prices, volatile raw material prices, and the stringent government regulations are impeding the market expansion.
According to 6Wresearch, the Pakistan Instant Noodles Market size is anticipated to grow at a higher growth rate during the 2023-2029. Pakistan is one of the world’s most populous countries with a young and dynamic population. This factor combined with a growing economy, presents a huge opportunity for businesses operating in the Pakistan Instant Noodles Industry. However, there is intense competition from traditional home-cooked meals which are healthier and more nutritious options. Despite these challenges, there are several growth opportunities for businesses operating in the instant noodles market in Pakistan. The country’s young population is increasingly westernised in their tastes and preferences along with increasing incomes and enhanced standard of living. Thereby, propelling the growth of this market. In addition, the increasing awareness about health and wellness among consumers presents significant growth opportunity for manufacturers to introduce healthier variants of noodles in the market. Moreover, rapidly increasing urbanization rate in Pakistan is resulting in more people living in cities and having less time to cook traditional meals. This is leading to greater demand for convenient food products. Also, the government of Pakistan has also enacted several policies that affects the Pakistan instant noodles market size. The competitive landscape of instant noodles market in Pakistan is fairly consolidated with the leading players accounting for a significant share of the overall market.
The COVID-19 pandemic had significantly impacted the Pakistan instant noodles industry as the implementation of lockdowns and social distancing measures has led to decreased consumers spending. On the contrary, individuals are spending more time at home and looking for convenient meal options, which has led to an increase in demand for instant noodles. Additionally, supply chain disruptions and logistical challenges caused by the pandemic have led to production and distribution delays, which has affected the availability of instant noodles in some areas.
Based on packaging, the packets are the most popular form of packaging due to their convenience and affordability. However, the demand for cup packaging is growing due to the easy availability of high-priced premium products.
Based on sales channel, the online sales channel is expected to gain momentum in the years to come by the growing penetration of e-commerce platforms and increasing urbanization.
The report offers a comprehensive study of the subsequent market segments: