| Product Code: ETC8715348 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Pakistan matcha tea market, the import trend experienced a significant decline with a growth rate of -50.0% from 2023 to 2024. The compound annual growth rate (CAGR) for 2020-2024 stood at -70.36%. This sharp decline could be attributed to shifts in consumer preferences or changes in trade policies impacting imports.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Matcha Tea Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Matcha Tea Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Matcha Tea Market - Industry Life Cycle |
3.4 Pakistan Matcha Tea Market - Porter's Five Forces |
3.5 Pakistan Matcha Tea Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Pakistan Matcha Tea Market Revenues & Volume Share, By Grade, 2022 & 2032F |
4 Pakistan Matcha Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of matcha tea |
4.2.2 Growing trend towards organic and natural products |
4.2.3 Rise in disposable income leading to higher spending on premium tea products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality matcha tea in Pakistan |
4.3.2 Lack of familiarity and acceptance of matcha tea among traditional tea drinkers |
4.3.3 Price sensitivity among consumers due to the higher cost of matcha tea compared to regular tea |
5 Pakistan Matcha Tea Market Trends |
6 Pakistan Matcha Tea Market, By Types |
6.1 Pakistan Matcha Tea Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Matcha Tea Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Pakistan Matcha Tea Market Revenues & Volume, By Powder, 2022-2032F |
6.1.4 Pakistan Matcha Tea Market Revenues & Volume, By RTD Beverage, 2022-2032F |
6.1.5 Pakistan Matcha Tea Market Revenues & Volume, By Instant Premixes, 2022-2032F |
6.2 Pakistan Matcha Tea Market, By Grade |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Matcha Tea Market Revenues & Volume, By Classic, 2022-2032F |
6.2.3 Pakistan Matcha Tea Market Revenues & Volume, By Ceremonial, 2022-2032F |
6.2.4 Pakistan Matcha Tea Market Revenues & Volume, By Culinary, 2022-2032F |
7 Pakistan Matcha Tea Market Import-Export Trade Statistics |
7.1 Pakistan Matcha Tea Market Export to Major Countries |
7.2 Pakistan Matcha Tea Market Imports from Major Countries |
8 Pakistan Matcha Tea Market Key Performance Indicators |
8.1 Number of new matcha tea product launches in the Pakistani market |
8.2 Growth in the number of specialty tea shops offering matcha tea |
8.3 Increase in social media engagement and online searches related to matcha tea in Pakistan |
9 Pakistan Matcha Tea Market - Opportunity Assessment |
9.1 Pakistan Matcha Tea Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Pakistan Matcha Tea Market Opportunity Assessment, By Grade, 2022 & 2032F |
10 Pakistan Matcha Tea Market - Competitive Landscape |
10.1 Pakistan Matcha Tea Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Matcha Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here