| Product Code: ETC10866335 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Pakistan import trend for the Pakistan soju market from 2020 to 2024 exhibited a Compound Annual Growth Rate (CAGR) of 7.72%. This growth can be attributed to increasing consumer demand for diverse alcoholic beverages and expanding trade networks in the region.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Soju Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Soju Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Soju Market - Industry Life Cycle |
3.4 Pakistan Soju Market - Porter's Five Forces |
3.5 Pakistan Soju Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Pakistan Soju Market Revenues & Volume Share, By Alcohol Content, 2022 & 2032F |
3.7 Pakistan Soju Market Revenues & Volume Share, By Flavor Type, 2022 & 2032F |
3.8 Pakistan Soju Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.9 Pakistan Soju Market Revenues & Volume Share, By Channel, 2022 & 2032F |
4 Pakistan Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to a rise in demand for alcoholic beverages. |
4.2.2 Growing popularity of social drinking culture among the younger population. |
4.2.3 Rising disposable incomes allowing consumers to spend more on premium alcoholic beverages. |
4.3 Market Restraints |
4.3.1 Cultural and religious beliefs in Pakistan that discourage alcohol consumption. |
4.3.2 Stringent government regulations and restrictions on the sale and consumption of alcohol in the country. |
5 Pakistan Soju Market Trends |
6 Pakistan Soju Market, By Types |
6.1 Pakistan Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Soju Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Pakistan Soju Market Revenues & Volume, By Distilled Soju, 2022 - 2032F |
6.1.4 Pakistan Soju Market Revenues & Volume, By Diluted Soju, 2022 - 2032F |
6.1.5 Pakistan Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2022 - 2032F |
6.2 Pakistan Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Soju Market Revenues & Volume, By High Alcohol (20-25%), 2022 - 2032F |
6.2.3 Pakistan Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2022 - 2032F |
6.2.4 Pakistan Soju Market Revenues & Volume, By Low Alcohol (<15%), 2022 - 2032F |
6.3 Pakistan Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Soju Market Revenues & Volume, By Traditional, 2022 - 2032F |
6.3.3 Pakistan Soju Market Revenues & Volume, By Fruit-Infused, 2022 - 2032F |
6.3.4 Pakistan Soju Market Revenues & Volume, By Herbal, 2022 - 2032F |
6.4 Pakistan Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Pakistan Soju Market Revenues & Volume, By Bars & Restaurants, 2022 - 2032F |
6.4.3 Pakistan Soju Market Revenues & Volume, By Retail Consumers, 2022 - 2032F |
6.4.4 Pakistan Soju Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.5 Pakistan Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Pakistan Soju Market Revenues & Volume, By Direct Distribution, 2022 - 2032F |
6.5.3 Pakistan Soju Market Revenues & Volume, By Supers, 2022 - 2032F |
6.5.4 Pakistan Soju Market Revenues & Volume, By Online Retail, 2022 - 2032F |
7 Pakistan Soju Market Import-Export Trade Statistics |
7.1 Pakistan Soju Market Export to Major Countries |
7.2 Pakistan Soju Market Imports from Major Countries |
8 Pakistan Soju Market Key Performance Indicators |
8.1 Percentage increase in the number of bars and restaurants offering soju in Pakistan. |
8.2 Growth in the number of soju brands available in the market. |
8.3 Consumer surveys indicating a shift towards acceptance and consumption of soju in Pakistan. |
9 Pakistan Soju Market - Opportunity Assessment |
9.1 Pakistan Soju Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Pakistan Soju Market Opportunity Assessment, By Alcohol Content, 2022 & 2032F |
9.3 Pakistan Soju Market Opportunity Assessment, By Flavor Type, 2022 & 2032F |
9.4 Pakistan Soju Market Opportunity Assessment, By End User, 2022 & 2032F |
9.5 Pakistan Soju Market Opportunity Assessment, By Channel, 2022 & 2032F |
10 Pakistan Soju Market - Competitive Landscape |
10.1 Pakistan Soju Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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