Philippines Cross-border B2C E-commerce Market (2025-2031) | Segmentation, Industry, Competitive Landscape, Companies, Trends, Forecast, Size & Revenue, Share, Growth, Analysis, Outlook, Value

Name: Philippines Cross-border B2C E-commerce Market (2025-2031) | Segmentation & Industry
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Category (Apparel and Accessories, Personal Care and Beauty, Entertainment and Education, Healthcare and Nutrition, Food and Beverage, Others), By Offering (Assorted Brand, In-House Brands), By Payment Method (Digital Wallets, Internet Banking, Credit/Debit Cards, Others), By End User (Adults, Teenagers/Millennial, Senior Citizens, Others) And Competitive Landscape

Product Code: ETC8838895	Publication Date: Sep 2024	Updated Date: Aug 2025	Product Type: Market Research Report
Publisher: 6Wresearch	Author: Bhawna Singh	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

Philippines Cross-border B2C E-commerce Market Synopsis

Cross-border B2C e-commerce is growing rapidly in the Philippines as consumers seek global products through platforms like Shopee, Lazada, and Amazon. Apparel, electronics, and beauty products are among the top imported categories. Improved logistics, customs facilitation, and payment options are enhancing the shopping experience and market expansion.

Trends of the market

Cross-border B2C e-commerce is growing rapidly in the Philippines due to increased internet penetration, smartphone usage, and demand for international products. Consumers are purchasing fashion, electronics, and specialty goods from global platforms. Logistics improvements and digital payment systems are facilitating smoother transactions, while local e-commerce players are forging partnerships with overseas retailers to boost competitiveness.

Challenges of the market

Cross-border e-commerce for B2C transactions is affected by complex customs procedures, high shipping costs, and long delivery times. Trust in foreign sellers and platforms is low due to concerns about product authenticity and returns. Currency conversion fees and payment gateway inconsistencies also reduce the attractiveness of cross-border shopping for local consumers.

Investment opportunities in the Market

The rise in international online shopping among Filipinos, especially from China, Korea, and the U.S., presents opportunities in logistics, cross-border payment platforms, and customs-clearing services. Investors can build or support marketplaces, e-commerce enablers, and last-mile delivery firms targeting inbound B2C transactions, especially in urban and semi-urban regions.

Government Policy of the market

The Philippines promotes cross-border B2C e-commerce through the E-Commerce Roadmap and partnerships with global logistics platforms. Policies simplify customs procedures, reduce tariffs on low-value goods, and encourage digital payment adoption to support cross-border trade.

Key Highlights of the Report:

Philippines Cross-border B2C E-commerce Market Outlook
Market Size of Philippines Cross-border B2C E-commerce Market, 2024
Forecast of Philippines Cross-border B2C E-commerce Market, 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Revenues & Volume for the Period 2021- 2031
Philippines Cross-border B2C E-commerce Market Trend Evolution
Philippines Cross-border B2C E-commerce Market Drivers and Challenges
Philippines Cross-border B2C E-commerce Price Trends
Philippines Cross-border B2C E-commerce Porter's Five Forces
Philippines Cross-border B2C E-commerce Industry Life Cycle
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Category for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Apparel and Accessories for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Personal Care and Beauty for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Entertainment and Education for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Healthcare and Nutrition for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Food and Beverage for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Others for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Offering for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Assorted Brand for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By In-House Brands for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Payment Method for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Digital Wallets for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Internet Banking for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Credit/Debit Cards for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Others for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By End User for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Adults for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Teenagers/Millennial for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Senior Citizens for the Period 2021- 2031
Historical Data and Forecast of Philippines Cross-border B2C E-commerce Market Revenues & Volume By Others for the Period 2021- 2031
Philippines Cross-border B2C E-commerce Import Export Trade Statistics
Market Opportunity Assessment By Category
Market Opportunity Assessment By Offering
Market Opportunity Assessment By Payment Method
Market Opportunity Assessment By End User
Philippines Cross-border B2C E-commerce Top Companies Market Share
Philippines Cross-border B2C E-commerce Competitive Benchmarking By Technical and Operational Parameters
Philippines Cross-border B2C E-commerce Company Profiles
Philippines Cross-border B2C E-commerce Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Philippines Cross-border B2C E-commerce Market Overview

3.1 Philippines Country Macro Economic Indicators

3.2 Philippines Cross-border B2C E-commerce Market Revenues & Volume, 2021 & 2031F

3.3 Philippines Cross-border B2C E-commerce Market - Industry Life Cycle

3.4 Philippines Cross-border B2C E-commerce Market - Porter's Five Forces

3.5 Philippines Cross-border B2C E-commerce Market Revenues & Volume Share, By Category, 2021 & 2031F

3.6 Philippines Cross-border B2C E-commerce Market Revenues & Volume Share, By Offering, 2021 & 2031F

3.7 Philippines Cross-border B2C E-commerce Market Revenues & Volume Share, By Payment Method, 2021 & 2031F

3.8 Philippines Cross-border B2C E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F

4 Philippines Cross-border B2C E-commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone usage in the Philippines

4.2.2 Rising consumer trust in online shopping and payment methods

4.2.3 Growth of international e-commerce platforms entering the Philippines market

4.3 Market Restraints

4.3.1 Challenges in logistics and last-mile delivery infrastructure

4.3.2 Concerns over cybersecurity and data privacy issues

4.3.3 Limited access to digital payment options for cross-border transactions

5 Philippines Cross-border B2C E-commerce Market Trends

6 Philippines Cross-border B2C E-commerce Market, By Types

6.1 Philippines Cross-border B2C E-commerce Market, By Category

6.1.1 Overview and Analysis

6.1.2 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Category, 2021- 2031F

6.1.3 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Apparel and Accessories, 2021- 2031F

6.1.4 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Personal Care and Beauty, 2021- 2031F

6.1.5 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Entertainment and Education, 2021- 2031F

6.1.6 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Healthcare and Nutrition, 2021- 2031F

6.1.7 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Food and Beverage, 2021- 2031F

6.1.8 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F

6.2 Philippines Cross-border B2C E-commerce Market, By Offering

6.2.1 Overview and Analysis

6.2.2 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Assorted Brand, 2021- 2031F

6.2.3 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By In-House Brands, 2021- 2031F

6.3 Philippines Cross-border B2C E-commerce Market, By Payment Method

6.3.1 Overview and Analysis

6.3.2 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Digital Wallets, 2021- 2031F

6.3.3 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Internet Banking, 2021- 2031F

6.3.4 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Credit/Debit Cards, 2021- 2031F

6.3.5 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F

6.4 Philippines Cross-border B2C E-commerce Market, By End User

6.4.1 Overview and Analysis

6.4.2 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Adults, 2021- 2031F

6.4.3 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Teenagers/Millennial, 2021- 2031F

6.4.4 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Senior Citizens, 2021- 2031F

6.4.5 Philippines Cross-border B2C E-commerce Market Revenues & Volume, By Others, 2021- 2031F

7 Philippines Cross-border B2C E-commerce Market Import-Export Trade Statistics

7.1 Philippines Cross-border B2C E-commerce Market Export to Major Countries

7.2 Philippines Cross-border B2C E-commerce Market Imports from Major Countries

8 Philippines Cross-border B2C E-commerce Market Key Performance Indicators

8.1 Average order value (AOV) of cross-border B2C e-commerce transactions

8.2 Percentage of repeat customers in cross-border online shopping

8.3 Average delivery time for cross-border e-commerce orders

9 Philippines Cross-border B2C E-commerce Market - Opportunity Assessment

9.1 Philippines Cross-border B2C E-commerce Market Opportunity Assessment, By Category, 2021 & 2031F

9.2 Philippines Cross-border B2C E-commerce Market Opportunity Assessment, By Offering, 2021 & 2031F

9.3 Philippines Cross-border B2C E-commerce Market Opportunity Assessment, By Payment Method, 2021 & 2031F

9.4 Philippines Cross-border B2C E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F

10 Philippines Cross-border B2C E-commerce Market - Competitive Landscape

10.1 Philippines Cross-border B2C E-commerce Market Revenue Share, By Companies, 2024

10.2 Philippines Cross-border B2C E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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