Product Code: ETC382109 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Philippines Fresh Food Market is projected to witness mixed growth rate patterns during 2025 to 2029. Commencing at 2.19% in 2025, growth builds up to 2.84% by 2029.
By 2027, Philippines's Fresh Food market is forecasted to achieve a stable growth rate of 2.42%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
The Philippines fresh food market is estimated to be worth around P362 billion, with a total value of retail sales amounting to P209 billion in 2025. This market grew by an impressive 5. 6% during the forecast period and is projected to grow further in the coming years. The country?s top exports include bananas, pineapple, mango, coconut oil and other tropical fruits as well as processed foods like canned tuna and sardines.
The Philippines fresh food market thrives due to factors such as an increasing population, urbanization, and a growing health-conscious consumer base. Fresh produce, including fruits, vegetables, and meats, is sought after for its nutritional value and taste. The market benefits from the country`s agriculture sector and the ability to supply a variety of locally grown, seasonal produce to meet consumer demands.
The fresh food market showcases the country`s agricultural abundance, but challenges such as post-harvest losses, infrastructure limitations, and supply chain inefficiencies can hinder the market`s potential.
The Philippines` fresh food market, encompassing fruits, vegetables, dairy, and perishable goods, faced dynamic challenges during the COVID-19 pandemic. While panic buying initially led to surges in demand, supply chain disruptions and logistical challenges hampered the distribution of fresh produce. Restrictions on transportation and labor shortages affected both domestic and international trade. The closure of markets and retail outlets further complicated matters. To adapt, the market witnessed a surge in direct-to-consumer sales, subscription boxes, and online grocery platforms. As the situation stabilizes, the fresh food market is expected to focus on enhancing supply chain resilience and exploring innovative distribution models.
SM Markets (SM Supermarket, SM Hypermarket), Robinsons Supermarket, Puregold Price Club Inc., and Rustan`s Supermarket.