Product Code: ETC8847933 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The packaged atta (wheat flour) market in the Philippines is witnessing steady growth as consumers seek convenience and quality in staple food products. The increasing popularity of home baking and Indian cuisine is driving demand for packaged flour. Brands are focusing on product innovation, including fortified and whole-grain variants, to cater to health-conscious consumers. The growing influence of international food trends is also supporting market expansion.
The packaged atta (flour) market in the Philippines is expanding due to the increasing consumption of wheat-based products. Rising health awareness is fueling demand for whole wheat and fortified atta, with major brands introducing organic and gluten-free variants.
The packaged atta (flour) market in the Philippines encounters difficulties due to consumer preference for fresh, locally milled flour. Imported packaged atta products face pricing and distribution challenges, making them less accessible in rural areas. Additionally, maintaining freshness and preventing contamination in the tropical climate presents logistical concerns.
The growing preference for convenient and healthy food options is boosting demand for packaged atta (wheat flour). Investments in hygienic milling, whole-grain varieties, and value-added products can enhance market penetration.
The FDA ensures that packaged atta (flour) meets food safety standards. The DA promotes local grain production to support the flour industry. Import tariffs protect local milling businesses, while labeling laws prevent deceptive marketing.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Packaged Atta Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Packaged Atta Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Packaged Atta Market - Industry Life Cycle |
3.4 Philippines Packaged Atta Market - Porter's Five Forces |
3.5 Philippines Packaged Atta Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Packaged Atta Market Revenues & Volume Share, By Pack Type, 2021 & 2031F |
3.7 Philippines Packaged Atta Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.8 Philippines Packaged Atta Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Packaged Atta Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Packaged Atta Market Trends |
6 Philippines Packaged Atta Market, By Types |
6.1 Philippines Packaged Atta Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Packaged Atta Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Philippines Packaged Atta Market Revenues & Volume, By Whole Wheat, 2021- 2031F |
6.1.4 Philippines Packaged Atta Market Revenues & Volume, By Multigrain, 2021- 2031F |
6.2 Philippines Packaged Atta Market, By Pack Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Packaged Atta Market Revenues & Volume, By Pouches, 2021- 2031F |
6.2.3 Philippines Packaged Atta Market Revenues & Volume, By Woven Bags, 2021- 2031F |
6.3 Philippines Packaged Atta Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 Philippines Packaged Atta Market Revenues & Volume, By 10 Kg, 2021- 2031F |
6.3.3 Philippines Packaged Atta Market Revenues & Volume, By 5 Kg, 2021- 2031F |
6.3.4 Philippines Packaged Atta Market Revenues & Volume, By 1 Kg, 2021- 2031F |
6.3.5 Philippines Packaged Atta Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Philippines Packaged Atta Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Packaged Atta Market Revenues & Volume, By General Trade, 2021- 2031F |
6.4.3 Philippines Packaged Atta Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.4.4 Philippines Packaged Atta Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Philippines Packaged Atta Market Revenues & Volume, By E-Commerce, 2021- 2031F |
7 Philippines Packaged Atta Market Import-Export Trade Statistics |
7.1 Philippines Packaged Atta Market Export to Major Countries |
7.2 Philippines Packaged Atta Market Imports from Major Countries |
8 Philippines Packaged Atta Market Key Performance Indicators |
9 Philippines Packaged Atta Market - Opportunity Assessment |
9.1 Philippines Packaged Atta Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Packaged Atta Market Opportunity Assessment, By Pack Type, 2021 & 2031F |
9.3 Philippines Packaged Atta Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.4 Philippines Packaged Atta Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Packaged Atta Market - Competitive Landscape |
10.1 Philippines Packaged Atta Market Revenue Share, By Companies, 2024 |
10.2 Philippines Packaged Atta Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |