| Product Code: ETC13068385 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, the Philippines continued to see significant paper towel import shipments, with top exporters being China, South Korea, Vietnam, Thailand, and Indonesia. Despite a slight decrease in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period 2020-2024 remained strong at 10.15%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting that these top exporting countries hold a significant share. This data highlights the ongoing demand for paper towels in the Philippines and the importance of these key exporting nations in meeting that demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Paper Towel Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Paper Towel Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Paper Towel Market - Industry Life Cycle |
3.4 Philippines Paper Towel Market - Porter's Five Forces |
3.5 Philippines Paper Towel Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Paper Towel Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Philippines Paper Towel Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Philippines Paper Towel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Paper Towel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among consumers |
4.2.2 Growth in the hospitality industry leading to higher demand for paper towels |
4.2.3 Rising disposable income and changing lifestyle preferences towards convenience products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Competition from alternative products like hand dryers and reusable cloth towels |
4.3.3 Environmental concerns leading to a shift towards eco-friendly and sustainable products |
5 Philippines Paper Towel Market Trends |
6 Philippines Paper Towel Market, By Types |
6.1 Philippines Paper Towel Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Paper Towel Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Paper Towel Market Revenues & Volume, By Recycled Paper Towel, 2021 - 2031F |
6.1.4 Philippines Paper Towel Market Revenues & Volume, By Virgin Paper Towel, 2021 - 2031F |
6.1.5 Philippines Paper Towel Market Revenues & Volume, By Multifold Paper Towels, 2021 - 2031F |
6.1.6 Philippines Paper Towel Market Revenues & Volume, By Center-Pull Paper Towels, 2021 - 2031F |
6.2 Philippines Paper Towel Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Philippines Paper Towel Market Revenues & Volume, By Recycled Fibers, 2021 - 2031F |
6.2.3 Philippines Paper Towel Market Revenues & Volume, By Wood Pulp, 2021 - 2031F |
6.2.4 Philippines Paper Towel Market Revenues & Volume, By High Absorbency, 2021 - 2031F |
6.2.5 Philippines Paper Towel Market Revenues & Volume, By Perforated Rolls, 2021 - 2031F |
6.3 Philippines Paper Towel Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Philippines Paper Towel Market Revenues & Volume, By Home Use, 2021 - 2031F |
6.3.3 Philippines Paper Towel Market Revenues & Volume, By Commercial Use, 2021 - 2031F |
6.3.4 Philippines Paper Towel Market Revenues & Volume, By Office & Industrial Use, 2021 - 2031F |
6.3.5 Philippines Paper Towel Market Revenues & Volume, By Restaurants & Hotels, 2021 - 2031F |
6.4 Philippines Paper Towel Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Paper Towel Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Philippines Paper Towel Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
6.4.4 Philippines Paper Towel Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.5 Philippines Paper Towel Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Philippines Paper Towel Market Import-Export Trade Statistics |
7.1 Philippines Paper Towel Market Export to Major Countries |
7.2 Philippines Paper Towel Market Imports from Major Countries |
8 Philippines Paper Towel Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on hygiene products |
8.2 Number of hotels, restaurants, and commercial establishments using paper towels |
8.3 Adoption rate of innovative and sustainable paper towel products |
8.4 Consumer spending on disposable household products |
8.5 Recycling rate of paper towel waste |
9 Philippines Paper Towel Market - Opportunity Assessment |
9.1 Philippines Paper Towel Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Paper Towel Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Philippines Paper Towel Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Philippines Paper Towel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Paper Towel Market - Competitive Landscape |
10.1 Philippines Paper Towel Market Revenue Share, By Companies, 2024 |
10.2 Philippines Paper Towel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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