Market Forecast By Product Types (Aftershave, Pre-shave, ), By Applications (Household, Hotel, Commercial, ), By Distribution Channels ( Supermarkets, Specialty Stores, Drug Stores, Convenience Stores, Online Retail) And Competitive Landscape
Product Code: ETC346349 | Publication Date: Jan 1970 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Philippines Shaving Cream Market is poised for steady growth rate improvements from 2025 to 2029. From 0.67% in 2025, the growth rate steadily ascends to 1.23% in 2029.
The Shaving Cream market in Philippines is projected to grow at a stable growth rate of 0.98% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The Philippines Shaving Cream Market Report thoroughly covers the market by product types, applications, and distribution channels. The Philippines Shaving Cream Market Outlook report provides an unbiased and detailed analysis of the ongoing Philippines Shaving Cream Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Philippines Shaving Cream Market has been accomplishing prominent growth and it is projected to rise effortlessly during the forecast period on the back of the rising interest in taking care of their skin and hygiene in both men and women. The market is also coming across certain challenges that can hamper its growth.
According to 6Wresearch, the Philippines Shaving Cream Market size is estimated to expand at a CAGR of 5.6% during 2025-2031. The growing grooming awareness among consumers is the primary driver of the Philippines' shaving cream market. Filipino men and women are increasingly interested in taking care of their skin and hygiene, driving the demand for shaving creams, especially those that cater to specific skin types. Millennial and Gen Z consumers, in particular, are more inclined towards products that contain natural and organic ingredients, have innovative packaging, and offer better value for money. Additionally, the rising disposable income of Filipinos and their preference for premium grooming products further boost the growth of the shaving cream market in the country. These factors play a crucial role in Philippines Shaving Cream Market Growth.
The Philippines shaving cream market faces several challenges, including the growing demand for natural and organic products. Consumers are becoming more mindful of the ingredients in their skincare products, which is also reflected in the shaving cream market. Manufacturers need to develop products that contain natural and organic ingredients to cater to this segment of consumers. Additionally, innovative packaging options, such as eco-friendly and reusable, are gaining traction among Filipino consumers. Those manufacturers that fail to meet these requirements risk losing their customers to competitors who offer more environmentally friendly products.
The Philippines shaving cream market is highly competitive, with several key players operating in the market, including Bench, Gillette, Axe, Safeguard, and Nivea. Bench is a local brand that offers shaving creams for men and women in various fragrances and formulations. Gillette, one of the most popular shaving cream brands globally, has a strong presence in the Philippines market, offering a wide range of shaving creams for men. Axe, also known as Lynx in some markets, caters to men's grooming needs, including shaving creams. Safeguard and Nivea are well-known brands in the personal care market and have also ventured into the shaving cream segment, targeting consumers with different skin types.
The Philippine government has identified the personal care industry, including shaving creams, as a priority sector for economic development. To encourage and support the growth of the industry, the government has launched several initiatives, such as the Comprehensive National Industrial Strategy (CNIS). The CNIS aims to promote innovation and technology transfer, enhance the competitiveness of the industry, and increase the participation of Filipino professionals in the industry. The government has also established various agencies that provide support to entrepreneurs and businesses in the industry, such as the Small Business Corporation (SB Corp) and the Department of Trade and Industry (DTI).
According to Ravi Bhandari, Research Head, 6Wresearch, Philippines shaving cream market on the basis of product types has witnessed healthy growth in both aftershave as well as pre-shave product types. However, the market demand for pre-shave products has been growing rapidly in the last few years. The growth in awareness among consumers about the advantages of pre-shave products, the diverse range of products available, and a rise in men's grooming routine are some of the key factors propelling the growth of the pre-shave product segment.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Shaving Cream Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Shaving Cream Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Shaving Cream Market - Industry Life Cycle |
3.4 Philippines Shaving Cream Market - Porter's Five Forces |
3.5 Philippines Shaving Cream Market Revenues & Volume Share, By Product Types, 2024 & 2031F |
3.6 Philippines Shaving Cream Market Revenues & Volume Share, By Applications , 2024 & 2031F |
3.7 Philippines Shaving Cream Market Revenues & Volume Share, By Distribution Channels, 2024 & 2031F |
4 Philippines Shaving Cream Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Shaving Cream Market Trends |
6 Philippines Shaving Cream Market, By Types |
6.1 Philippines Shaving Cream Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Philippines Shaving Cream Market Revenues & Volume, By Product Types, 2021 - 2031F |
6.1.3 Philippines Shaving Cream Market Revenues & Volume, By Aftershave, 2021 - 2031F |
6.1.4 Philippines Shaving Cream Market Revenues & Volume, By Pre-shave, 2021 - 2031F |
6.1.5 Philippines Shaving Cream Market Revenues & Volume, By , 2021 - 2031F |
6.2 Philippines Shaving Cream Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Philippines Shaving Cream Market Revenues & Volume, By Household, 2021 - 2031F |
6.2.3 Philippines Shaving Cream Market Revenues & Volume, By Hotel, 2021 - 2031F |
6.2.4 Philippines Shaving Cream Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.2.5 Philippines Shaving Cream Market Revenues & Volume, By , 2021 - 2031F |
6.3 Philippines Shaving Cream Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Philippines Shaving Cream Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.3 Philippines Shaving Cream Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Philippines Shaving Cream Market Revenues & Volume, By Drug Stores, 2021 - 2031F |
6.3.5 Philippines Shaving Cream Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.6 Philippines Shaving Cream Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Philippines Shaving Cream Market Import-Export Trade Statistics |
7.1 Philippines Shaving Cream Market Export to Major Countries |
7.2 Philippines Shaving Cream Market Imports from Major Countries |
8 Philippines Shaving Cream Market Key Performance Indicators |
9 Philippines Shaving Cream Market - Opportunity Assessment |
9.1 Philippines Shaving Cream Market Opportunity Assessment, By Product Types, 2024 & 2031F |
9.2 Philippines Shaving Cream Market Opportunity Assessment, By Applications , 2024 & 2031F |
9.3 Philippines Shaving Cream Market Opportunity Assessment, By Distribution Channels, 2024 & 2031F |
10 Philippines Shaving Cream Market - Competitive Landscape |
10.1 Philippines Shaving Cream Market Revenue Share, By Companies, 2024 |
10.2 Philippines Shaving Cream Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |