Philippines Smartphone Market (2020-2026) | Share, Value, Growth, Forecast, Outlook, Companies, Size, Trends, COVID-19 IMPACT, Revenue, Analysis & Industry

philippines smartphone market synopsis

The Philippines is one of the fastest-growing mobile markets in Asia. The country had an estimated 82 million active mobile subscribers in 2020, up from 68 million a year earlier. This growth was driven by the increasing affordability of smartphones and other devices as well as better access to data services. The number of 3G and 4G users also surged significantly during this period, underpinning strong demand for high-end smartphones with advanced features such as larger displays, higher resolutions cameras, longer battery life and faster processors.

In terms of market share distribution, Android OS held nearly three quarters (74%) of the smartphone market in 2020 while iOS accounted for about a quarter (25%). Other operating systems like Windows Phone made up only 1% of the overall market share.

Samsung remained the leading vendor with a 32% device market share followed by OPPO at 15%, vivo at 14% and Huawei/Honor at 11%. Apple continued to be a major player in this space due to its brand recognition but ranked fifth with 9%.

Overall shipments increased by 13% year on year during 2020 despite COVID-19 pandemic disruptions while online sales rose exponentially compared to physical stores which were temporarily closed or restricted operations due to lockdown measures imposed across many parts of the country. For 2021-2026 it is projected that smartphone demand will remain steady supported by rising disposable incomes, new product launches from various vendors including 5G enabled handsets as well improved network infrastructure rollout plans throughout regions nationwide.

Key Highlights of the Report:

• Philippines Smartphone Market Outlook
• Market Size of Philippines Smartphone Market, 2019
• Forecast of Philippines Smartphone Market, 2026
• Historical Data and Forecast of Philippines Smartphone Revenues & Volume for the Period 2016 - 2026
• Philippines Smartphone Market Trend Evolution
• Philippines Smartphone Market Drivers and Challenges
• Philippines Smartphone Price Trends
• Philippines Smartphone Porter's Five Forces
• Philippines Smartphone Industry Life Cycle
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Product Type for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Android for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By iOS for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Windows for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Blackberry Operating System for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Other for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By OEM for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By Retailer for the Period 2016 - 2026
• Historical Data and Forecast of Philippines Smartphone Market Revenues & Volume By e-Commerce for the Period 2016 - 2026
• Philippines Smartphone Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Philippines Smartphone Top Companies Market Share
• Philippines Smartphone Competitive Benchmarking By Technical and Operational Parameters
• Philippines Smartphone Company Profiles
• Philippines Smartphone Key Strategic Recommendations