| Product Code: ETC8855465 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Ad Tech Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Ad Tech Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Ad Tech Market - Industry Life Cycle |
3.4 Poland Ad Tech Market - Porter's Five Forces |
3.5 Poland Ad Tech Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Poland Ad Tech Market Revenues & Volume Share, By Ad format, 2021 & 2031F |
3.7 Poland Ad Tech Market Revenues & Volume Share, By Device Platforms, 2021 & 2031F |
3.8 Poland Ad Tech Market Revenues & Volume Share, By End-user Industries, 2021 & 2031F |
4 Poland Ad Tech Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital advertising in Poland |
4.2.2 Growth in internet and smartphone penetration rates |
4.2.3 Technological advancements and innovation in ad tech solutions |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting ad targeting capabilities |
4.3.2 Competition from global ad tech companies entering the Polish market |
4.3.3 Economic uncertainty affecting advertising budgets |
5 Poland Ad Tech Market Trends |
6 Poland Ad Tech Market, By Types |
6.1 Poland Ad Tech Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Poland Ad Tech Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 Poland Ad Tech Market Revenues & Volume, By Supply Side Platform (SSP), 2021- 2031F |
6.1.4 Poland Ad Tech Market Revenues & Volume, By Demand Side Platform (DSP), 2021- 2031F |
6.1.5 Poland Ad Tech Market Revenues & Volume, By Ad Exchange, 2021- 2031F |
6.1.6 Poland Ad Tech Market Revenues & Volume, By Data Management, 2021- 2031F |
6.2 Poland Ad Tech Market, By Ad format |
6.2.1 Overview and Analysis |
6.2.2 Poland Ad Tech Market Revenues & Volume, By Video Advertising, 2021- 2031F |
6.2.3 Poland Ad Tech Market Revenues & Volume, By Social Media, 2021- 2031F |
6.2.4 Poland Ad Tech Market Revenues & Volume, By Search Advertising, 2021- 2031F |
6.2.5 Poland Ad Tech Market Revenues & Volume, By Email, 2021- 2031F |
6.3 Poland Ad Tech Market, By Device Platforms |
6.3.1 Overview and Analysis |
6.3.2 Poland Ad Tech Market Revenues & Volume, By Desktop, 2021- 2031F |
6.3.3 Poland Ad Tech Market Revenues & Volume, By Mobile Devices and Smartphones, 2021- 2031F |
6.3.4 Poland Ad Tech Market Revenues & Volume, By Other Device Platforms, 2021- 2031F |
6.4 Poland Ad Tech Market, By End-user Industries |
6.4.1 Overview and Analysis |
6.4.2 Poland Ad Tech Market Revenues & Volume, By Retail and E-Commerce, 2021- 2031F |
6.4.3 Poland Ad Tech Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.4.4 Poland Ad Tech Market Revenues & Volume, By BFSI Services (Hospitality, Tourism, Legal Services), 2021- 2031F |
6.4.5 Poland Ad Tech Market Revenues & Volume, By Telecommunications, 2021- 2031F |
7 Poland Ad Tech Market Import-Export Trade Statistics |
7.1 Poland Ad Tech Market Export to Major Countries |
7.2 Poland Ad Tech Market Imports from Major Countries |
8 Poland Ad Tech Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for ad tech solutions in Poland |
8.2 Growth rate of programmatic advertising spend in Poland |
8.3 Adoption rate of new ad tech technologies and platforms in the Polish market |
9 Poland Ad Tech Market - Opportunity Assessment |
9.1 Poland Ad Tech Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Poland Ad Tech Market Opportunity Assessment, By Ad format, 2021 & 2031F |
9.3 Poland Ad Tech Market Opportunity Assessment, By Device Platforms, 2021 & 2031F |
9.4 Poland Ad Tech Market Opportunity Assessment, By End-user Industries, 2021 & 2031F |
10 Poland Ad Tech Market - Competitive Landscape |
10.1 Poland Ad Tech Market Revenue Share, By Companies, 2024 |
10.2 Poland Ad Tech Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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