| Product Code: ETC10866338 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Poland import of soju experienced a steady upward trend, reflecting a growing demand for this traditional Korean spirit in the Polish market. The consistent increase in imports indicates a potential opportunity for suppliers and producers to capitalize on this trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Soju Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Soju Market - Industry Life Cycle |
3.4 Poland Soju Market - Porter's Five Forces |
3.5 Poland Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Poland Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Poland Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Poland Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Poland Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Poland Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in Asian cuisine and culture leading to a growing demand for soju. |
4.2.2 Rising trend of socializing and dining out, especially among young adults, boosting the consumption of alcoholic beverages like soju. |
4.2.3 Innovation in flavor profiles and packaging of soju products to appeal to a wider audience. |
4.3 Market Restraints |
4.3.1 Stringent regulations on alcohol advertising and marketing in Poland impacting the promotion of soju brands. |
4.3.2 Competition from other alcoholic beverages like vodka, beer, and wine in the Polish market. |
4.3.3 Economic uncertainty and fluctuations affecting consumer spending on luxury or non-essential items like premium soju. |
5 Poland Soju Market Trends |
6 Poland Soju Market, By Types |
6.1 Poland Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Poland Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Poland Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Poland Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Poland Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Poland Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Poland Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Poland Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Poland Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Poland Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Poland Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Poland Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Poland Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Poland Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Poland Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Poland Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Poland Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Poland Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Poland Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Poland Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Poland Soju Market Import-Export Trade Statistics |
7.1 Poland Soju Market Export to Major Countries |
7.2 Poland Soju Market Imports from Major Countries |
8 Poland Soju Market Key Performance Indicators |
8.1 Number of new soju product launches in the Polish market. |
8.2 Consumer engagement and interaction on social media platforms for soju brands. |
8.3 Rate of growth in the number of Korean restaurants and bars in Poland offering soju to customers. |
9 Poland Soju Market - Opportunity Assessment |
9.1 Poland Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Poland Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Poland Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Poland Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Poland Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Poland Soju Market - Competitive Landscape |
10.1 Poland Soju Market Revenue Share, By Companies, 2024 |
10.2 Poland Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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