| Product Code: ETC10866454 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Portugal`s import of soju saw a significant increase in concentration in 2024, with Metropolitan France, Netherlands, Sweden, Germany, and Cyprus being the top exporting countries. Despite a high concentration level, the market experienced a slight decline in growth rate from 2023 to 2024. The impressive compound annual growth rate (CAGR) of 28.22% over the period 2020-2024 indicates a strong overall expansion in the market, highlighting the growing popularity of soju among Portuguese consumers. The shifting dynamics in import shipments suggest a competitive landscape and evolving consumer preferences in the Portuguese market for this traditional Korean spirit.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Portugal Soju Market Overview |
3.1 Portugal Country Macro Economic Indicators |
3.2 Portugal Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Portugal Soju Market - Industry Life Cycle |
3.4 Portugal Soju Market - Porter's Five Forces |
3.5 Portugal Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Portugal Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Portugal Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Portugal Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Portugal Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Portugal Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Asian cuisine and culture in Portugal |
4.2.2 Growing trend of consumers seeking unique and exotic alcoholic beverages |
4.2.3 Rise in disposable income and changing consumer preferences towards premium products |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions on alcohol advertising and promotion |
4.3.2 Strong competition from traditional alcoholic beverages such as wine and beer |
5 Portugal Soju Market Trends |
6 Portugal Soju Market, By Types |
6.1 Portugal Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Portugal Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Portugal Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Portugal Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Portugal Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Portugal Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Portugal Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Portugal Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Portugal Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Portugal Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Portugal Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Portugal Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Portugal Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Portugal Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Portugal Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Portugal Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Portugal Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Portugal Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Portugal Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Portugal Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Portugal Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Portugal Soju Market Import-Export Trade Statistics |
7.1 Portugal Soju Market Export to Major Countries |
7.2 Portugal Soju Market Imports from Major Countries |
8 Portugal Soju Market Key Performance Indicators |
8.1 Number of new Asian restaurants opening in Portugal |
8.2 Consumer sentiment towards trying new alcoholic beverages |
8.3 Percentage of consumers willing to pay a premium for imported spirits |
9 Portugal Soju Market - Opportunity Assessment |
9.1 Portugal Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Portugal Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Portugal Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Portugal Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Portugal Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Portugal Soju Market - Competitive Landscape |
10.1 Portugal Soju Market Revenue Share, By Companies, 2024 |
10.2 Portugal Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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