Romania E-Commerce Market (2026-2032) | Share, Forecast, Trends, Outlook, Analysis, Value, Industry, Segmentation, Companies, Competitive Landscape, Growth, Size & Revenue
Market Forecast By B2C E-commerce (Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, Others (Toys, DIY, Media, etc.)) And Competitive Landscape
| Product Code: ETC8969742 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Romania E-commerce Market Growth Rate
According to 6Wresearch internal database and industry insights, the Romania E-commerce Market is projected to register a compound annual growth rate (CAGR) of 9.2% during the forecast period (2026-2032).
Five-Year Growth Trajectory of the Romania E-commerce Market with Core Drivers
The following is an evaluation of the year-wise growth rate, along with the key growth drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 7.2% | Increased internet usage and digital payment adoption |
| 2022 | 780.00% | Rising mobile commerce (m-commerce) and app-based shopping |
| 2023 | 8.1% | Expansion of online payment gateways and e-wallets |
| 2024 | 8.3% | Growing trust in online shopping platforms and delivery systems |
| 2025 | 8.5% | Rising demand for convenience and doorstep delivery services |
Topics Covered in the Romania E-commerce Market Report
The Romania E-commerce Market report thoroughly covers the market by B2C E-commerce. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
Romania E-commerce Market Highlights
| Report Name | Romania E-Commerce Market |
| Forecast Period | 2026–2032 |
| CAGR | 9.20% |
| Growing Sector | Fashion & Apparel |
Romania E-commerce Market Synopsis
The Romania E-commerce Market is expected to witness significant growth owing to the increasing internet penetration and the growing preference for online shopping across different segments. Additionally, the rise of mobile shopping, increased adoption of digital payments, and improved delivery logistics will further boost market expansion. As Romanian consumers become more comfortable with online purchasing, the market is poised for substantial growth. The increasing variety of products available through e-commerce platforms is also a key factor in driving market demand.
Evaluation of Growth Drivers in the Romania E-commerce Market
The following are some key drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why it Matters (Evidence) |
| Increased Internet Penetration | B2C E-commerce (All product types) | High-speed internet access supports e-commerce growth. |
| Growth of Mobile Commerce (M-commerce) | B2C E-commerce (Fashion & Apparel, Beauty & Personal Care) | More consumers are shopping via mobile apps and websites. |
| Expansion of E-payment Systems | B2C E-commerce (All product types) | Secure digital payments enable faster and safer transactions. |
| Improved Logistics Infrastructure | B2C E-commerce (Consumer Electronics, Furniture & Home) | Better logistics systems enhance the delivery process and consumer satisfaction. |
| Growing Consumer Confidence | B2C E-commerce (Food & Beverage, Toys, DIY, Media) | Trust in online shopping platforms has led to increased purchasing. |
The Romania E-commerce Market is expected to grow at a CAGR of 9.2% during the forecast period of 2026-2032. Growth in the Romania E-commerce Industry is fuelled by expanding internet access, the rise of mobile commerce, and improvements in logistics and payment systems. Government initiatives aimed at promoting digitalisation and e-commerce adoption will further bolster market expansion, creating a more seamless and efficient environment for businesses and consumers alike, supporting the long-term growth trajectory of the sector.
Evaluation of Restraints in the Romania E-commerce Market
The following are key restraints and their impact on market dynamics:
| Restraints | Primary Segments Affected | What This Means (Evidence) |
| Limited Digital Payment Adoption | B2C E-commerce (Food & Beverage, Furniture & Home) | Limited options for online payment methods may deter some consumers. |
| Lack of Consumer Education | B2C E-commerce (Beauty & Personal Care, Fashion & Apparel) | Some consumers still prefer traditional shopping due to a lack of trust in online purchases. |
| Supply Chain Issues | B2C E-commerce (Consumer Electronics, Toys, DIY) | Logistical challenges can delay product delivery, affecting customer satisfaction. |
| Cybersecurity Concerns | B2C E-commerce (All product types) | Consumers may avoid online shopping due to fears of data breaches and fraud. |
| Regulatory Barriers | B2C E-commerce (All product types) | Complicated e-commerce regulations can create hurdles for businesses, limiting market growth. |
Romania E-commerce Market Challenges
Romania E-commerce growth has great potential for the future; however, there are some barriers to its expansion. These barriers include the slow adoption of Digital Payment systems, ongoing worries about Cybersecurity, and a lack of Consumer Education. All of these issues could potentially contribute to slowing down market expansion, especially in rural areas and older demographic groups, which tend to have less familiarity with the nuances of the online shopping experience. Effectively addressing these obstacles is essential to realizing the full growth potential of Romania's e-commerce landscape.
Romania E-commerce Market Trends
Key trends shaping the landscape of the Romania E-commerce Market include:
Use of Artificial Intelligence (AI) for Personalized Shopping Experience:
E-commerce platforms are leveraging AI to recommend products based on consumer preferences and past behaviours, enhancing user experience and boosting sales.
Growth of Subscription-Based Models:
Subscription services, especially in the beauty and fashion sectors, are gaining popularity. Consumers are attracted to regular delivery services for products like skincare, food, and fashion.
Adoption of Virtual Reality (VR) in E-commerce:
Retailers are adopting VR to offer customers a more interactive and immersive shopping experience, particularly in fashion, furniture, and electronics.
Increased Focus on Sustainable and Eco-friendly Products:
Consumers are increasingly looking for sustainable options when shopping online, driving e-commerce platforms to stock eco-friendly products and promote green practices.
Investment Opportunities in the Romania E-commerce Market
Key investment opportunities in the Romania E-commerce Market include:
E-commerce Platform Development:
Investing in new or improved e-commerce platforms focused on specific niches such as sustainable fashion, organic food, or local products.
Digital Payment System Expansion:
Investment in secure and user-friendly digital payment solutions can enhance the overall consumer experience and encourage more people to shop online.
E-commerce Logistics and Delivery Solutions:
Establishing robust and efficient delivery networks, including last-mile delivery services, to improve the overall shopping experience and reduce delays.
Augmented and Virtual Reality (AR/VR) Integration:
Investing in AR and VR technologies for product visualisation, especially in industries such as fashion, furniture, and electronics, can provide a unique competitive edge.
Top 5 Leading Players in the Romania E-commerce Market
Some leading players operating in the Romania E-commerce Industry include:
1. eMAG.ro
| Company Name | eMAG.ro |
| Established Year | 2001 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
eMAG is one of Romania's leading online retailers, specialising in a wide variety of products from electronics to household goods, offering both local and international brands.
2. Altex Romania
| Company Name | Altex Romania |
| Established Year | 1992 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Altex is a major player in the Romanian e-commerce market, focusing on consumer electronics, home appliances, and mobile devices. The company offers competitive pricing and frequent promotions.
3. Flanco
| Company Name | Flanco |
| Established Year | 1994 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Flanco is a well-established Romanian e-commerce platform that specializing in electronics, home appliances, and IT products, catering to both individual consumers and businesses.
4. Fashion Days
| Company Name | Fashion Days |
| Established Year | 2009 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Fashion Days is a popular e-commerce site in Romania, specializing in fashion and lifestyle products, including clothing, footwear, and accessories.
5. Carrefour Romania
| Company Name | Carrefour Romania |
| Established Year | 2001 |
| Headquarters | Bucharest, Romania |
| Official Website | Click Here |
Carrefour offers a wide range of products, from groceries to electronics, with a growing focus on online sales and delivery services to cater to changing consumer habits.
Government Regulations Introduced in the Romania E-commerce Market
According to Romanian government data, several initiatives have been introduced to foster the growth of e-commerce and digital transactions in the country. For example, the Digitalisation Strategy for Romania launched in 2020, has the goal of improving the infrastructure of the internet as well as supporting the growth of e-commerce throughout different sectors. Additionally, the Ministry of Communications and Information Society established the Bill of e-Commerce in 2018 to maintain a standard of good business practices in the digital world to protect consumers while providing a secure way of conducting business online.
Future Insights of the Romania E-commerce Market
The Romanian e-commerce Industry has great potential due to improved digital infrastructure, improved payment methods, and changing consumer preferences. As the Romania eCommerce Market matures, there will be increased efforts to improve the way customers shop online by providing better service and incorporating innovative technology into logistical systems to support the growing number of online shoppers, to improve customer experiences and to facilitate faster transaction times and timely deliveries, therefore supporting continued growth in this market.
Market Segmentation Analysis
The report offers a comprehensive study of the subsequent market segments and their leading categories:
Fashion & Apparel to Dominate the Market – By B2C E-commerce
According to Kunal, Senior Research Analyst at 6Wresearch, the Fashion & Apparel category holds the largest potential in the Romania E-commerce Share. This dominance is primarily driven by the increasing consumer preference for online shopping, particularly in fashion. As more Romanian consumers turn to e-commerce for convenience and variety, fashion and apparel products remain a top choice due to their frequent updates, diverse styles, and the ease of comparing prices online
Key Attractiveness of the Report
- 10 Years of Market Numbers.
- Historical Data from 2022 to 2025.
- Base Year: 2025.
- Forecast Data until 2032.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- Romania E Commerce Market Outlook
- Market Size of Romania E Commerce Market, 2025
- Forecast of Romania E Commerce Market, 2032
- Historical Data and Forecast of Romania E Commerce Revenues & Volume for the Period 2022- 2032F
- Romania E Commerce Market Trend Evolution
- Romania E Commerce Market Drivers and Challenges
- Romania E Commerce Price Trends
- Romania E Commerce Porter's Five Forces
- Romania E Commerce Industry Life Cycle
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By B2C E-commerce for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Beauty & Personal Care for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Consumer Electronics for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Fashion & Apparel for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Food & Beverage for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Furniture & Home for the Period 2022- 2032F
- Historical Data and Forecast of Romania E Commerce Market Revenues & Volume By Others (Toys, DIY, Media, etc.) for the Period 2022- 2032F
- Romania E Commerce Import Export Trade Statistics
- Market Opportunity Assessment By B2C E-commerce
- Romania E Commerce Top Companies Market Share
- Romania E Commerce Competitive Benchmarking By Technical and Operational Parameters
- Romania E Commerce Company Profiles
- Romania E Commerce Key Strategic Recommendations
Market Covered
The report offers a comprehensive study of the subsequent market segments:
By B2C E-commerce
- Beauty & Personal Care
- Consumer Electronics
- Fashion & Apparel
- Food & Beverage
- Furniture & Home
- Others (Toys, DIY, Media, etc.)
Romania E-Commerce Market (2026-2032): FAQs
The Romanian e-commerce Market is expected to grow at a CAGR of 9.2% from 2026 to 2032.
Growth is driven by expanding internet accessibility, the surge in mobile commerce, advancements in digital payment systems, and improved logistics infrastructure.
Major challenges include concerns over cybersecurity, slow digital payment adoption, and supply chain inefficiencies affecting delivery speed and reliability.
The market is being shaped by the use of AI for personalised shopping experiences and the growing prominence of mobile commerce.
6Wresearch actively monitors the Romania E-Commerce Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Romania E-Commerce Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Romania E Commerce Market Overview |
| 3.1 Romania Country Macro Economic Indicators |
| 3.2 Romania E Commerce Market Revenues & Volume, 2022 & 2032F |
| 3.3 Romania E Commerce Market - Industry Life Cycle |
| 3.4 Romania E Commerce Market - Porter's Five Forces |
| 3.5 Romania E Commerce Market Revenues & Volume Share, By B2C E-commerce, 2022 & 2032F |
| 4 Romania E Commerce Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing internet penetration and smartphone usage in Romania |
| 4.2.2 Growing consumer preference for online shopping due to convenience and variety of products |
| 4.2.3 Expansion of e-commerce platforms and technology infrastructure in Romania |
| 4.3 Market Restraints |
| 4.3.1 Concerns over online payment security and data privacy issues |
| 4.3.2 Limited access to high-speed internet and logistical challenges in certain regions of Romania |
| 5 Romania E Commerce Market Trends |
| 6 Romania E Commerce Market, By Types |
| 6.1 Romania E Commerce Market, By B2C E-commerce |
| 6.1.1 Overview and Analysis |
| 6.1.2 Romania E Commerce Market Revenues & Volume, By B2C E-commerce, 2022 & 2032F |
| 6.1.3 Romania E Commerce Market Revenues & Volume, By Beauty & Personal Care, 2022 & 2032F |
| 6.1.4 Romania E Commerce Market Revenues & Volume, By Consumer Electronics, 2022 & 2032F |
| 6.1.5 Romania E Commerce Market Revenues & Volume, By Fashion & Apparel, 2022 & 2032F |
| 6.1.6 Romania E Commerce Market Revenues & Volume, By Food & Beverage, 2022 & 2032F |
| 6.1.7 Romania E Commerce Market Revenues & Volume, By Furniture & Home, 2022 & 2032F |
| 6.1.8 Romania E Commerce Market Revenues & Volume, By Others (Toys, DIY, Media, etc.), 2022 & 2032F |
| 7 Romania E Commerce Market Import-Export Trade Statistics |
| 7.1 Romania E Commerce Market Export to Major Countries |
| 7.2 Romania E Commerce Market Imports from Major Countries |
| 8 Romania E Commerce Market Key Performance Indicators |
| 8.1 Average order value (AOV) in the Romania e-commerce market |
| 8.2 Conversion rate of website visitors to customers |
| 8.3 Customer retention rate for e-commerce businesses in Romania |
| 9 Romania E Commerce Market - Opportunity Assessment |
| 9.1 Romania E Commerce Market Opportunity Assessment, By B2C E-commerce, 2022 & 2032F |
| 10 Romania E Commerce Market - Competitive Landscape |
| 10.1 Romania E Commerce Market Revenue Share, By Companies, 2025 |
| 10.2 Romania E Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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