| Product Code: ETC13068388 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Romania paper towel market, the import trend showed a growth rate of 1.81% from 2023 to 2024, with a compound annual growth rate (CAGR) of 11.14% for the period 2020-2024. This import momentum can be attributed to increased consumer demand for convenience and hygiene products, driving market stability and indicating sustained interest in imported paper towels within the region.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Paper Towel Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Paper Towel Market Revenues & Volume, 2022 & 2032F |
3.3 Romania Paper Towel Market - Industry Life Cycle |
3.4 Romania Paper Towel Market - Porter's Five Forces |
3.5 Romania Paper Towel Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Romania Paper Towel Market Revenues & Volume Share, By Material, 2022 & 2032F |
3.7 Romania Paper Towel Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.8 Romania Paper Towel Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Romania Paper Towel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices |
4.2.2 Growth in the hospitality and tourism industry leading to higher demand for paper towels |
4.2.3 Rise in disposable income levels in Romania |
4.3 Market Restraints |
4.3.1 Competition from alternative products like hand dryers and cloth towels |
4.3.2 Fluctuating raw material prices impacting production costs |
5 Romania Paper Towel Market Trends |
6 Romania Paper Towel Market, By Types |
6.1 Romania Paper Towel Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Paper Towel Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Romania Paper Towel Market Revenues & Volume, By Recycled Paper Towel, 2022 - 2032F |
6.1.4 Romania Paper Towel Market Revenues & Volume, By Virgin Paper Towel, 2022 - 2032F |
6.1.5 Romania Paper Towel Market Revenues & Volume, By Multifold Paper Towels, 2022 - 2032F |
6.1.6 Romania Paper Towel Market Revenues & Volume, By Center-Pull Paper Towels, 2022 - 2032F |
6.2 Romania Paper Towel Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Romania Paper Towel Market Revenues & Volume, By Recycled Fibers, 2022 - 2032F |
6.2.3 Romania Paper Towel Market Revenues & Volume, By Wood Pulp, 2022 - 2032F |
6.2.4 Romania Paper Towel Market Revenues & Volume, By High Absorbency, 2022 - 2032F |
6.2.5 Romania Paper Towel Market Revenues & Volume, By Perforated Rolls, 2022 - 2032F |
6.3 Romania Paper Towel Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Romania Paper Towel Market Revenues & Volume, By Home Use, 2022 - 2032F |
6.3.3 Romania Paper Towel Market Revenues & Volume, By Commercial Use, 2022 - 2032F |
6.3.4 Romania Paper Towel Market Revenues & Volume, By Office & Industrial Use, 2022 - 2032F |
6.3.5 Romania Paper Towel Market Revenues & Volume, By Restaurants & Hotels, 2022 - 2032F |
6.4 Romania Paper Towel Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Romania Paper Towel Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.4.3 Romania Paper Towel Market Revenues & Volume, By Wholesale Distributors, 2022 - 2032F |
6.4.4 Romania Paper Towel Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.4.5 Romania Paper Towel Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
7 Romania Paper Towel Market Import-Export Trade Statistics |
7.1 Romania Paper Towel Market Export to Major Countries |
7.2 Romania Paper Towel Market Imports from Major Countries |
8 Romania Paper Towel Market Key Performance Indicators |
8.1 Average number of paper towel units sold per capita |
8.2 Adoption rate of eco-friendly paper towel products |
8.3 Percentage increase in usage of paper towels in commercial establishments |
9 Romania Paper Towel Market - Opportunity Assessment |
9.1 Romania Paper Towel Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Romania Paper Towel Market Opportunity Assessment, By Material, 2022 & 2032F |
9.3 Romania Paper Towel Market Opportunity Assessment, By Application, 2022 & 2032F |
9.4 Romania Paper Towel Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Romania Paper Towel Market - Competitive Landscape |
10.1 Romania Paper Towel Market Revenue Share, By Companies, 2025 |
10.2 Romania Paper Towel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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