| Product Code: ETC10866340 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In the Romania soju market, the import trend showed a growth rate of 2.48% from 2023 to 2024, with a compound annual growth rate (CAGR) of 23.55% for the period 2020-2024. This import momentum indicates a sustained demand shift towards soju products, likely driven by evolving consumer preferences and increased market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Soju Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Soju Market - Industry Life Cycle |
3.4 Romania Soju Market - Porter's Five Forces |
3.5 Romania Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Romania Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Romania Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Romania Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Romania Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Romania Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Korean culture in Romania leading to a growing interest in Korean products such as soju. |
4.2.2 Rising disposable income levels among Romanian consumers, allowing for increased spending on premium alcohol products like soju. |
4.2.3 Growing trend towards healthier and lower-calorie alcoholic beverages, with soju being perceived as a lighter alternative to traditional spirits. |
4.3 Market Restraints |
4.3.1 Stringent regulations and taxes on alcohol imports in Romania, impacting the availability and affordability of soju in the market. |
4.3.2 Limited awareness and understanding of soju among Romanian consumers, hindering widespread adoption and consumption. |
5 Romania Soju Market Trends |
6 Romania Soju Market, By Types |
6.1 Romania Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Romania Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Romania Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Romania Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Romania Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Romania Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Romania Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Romania Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Romania Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Romania Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Romania Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Romania Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Romania Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Romania Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Romania Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Romania Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Romania Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Romania Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Romania Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Romania Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Romania Soju Market Import-Export Trade Statistics |
7.1 Romania Soju Market Export to Major Countries |
7.2 Romania Soju Market Imports from Major Countries |
8 Romania Soju Market Key Performance Indicators |
8.1 Number of Korean restaurants and bars serving soju in Romania. |
8.2 Consumer awareness and perception surveys on soju in Romania. |
8.3 Number of soju brands available in the Romanian market. |
8.4 Frequency of soju-related events and promotions in Romania. |
8.5 Growth in online searches and social media mentions related to soju in Romania. |
9 Romania Soju Market - Opportunity Assessment |
9.1 Romania Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Romania Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Romania Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Romania Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Romania Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Romania Soju Market - Competitive Landscape |
10.1 Romania Soju Market Revenue Share, By Companies, 2024 |
10.2 Romania Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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