Market Forecast By Product Type (Home furniture market, Home textiles market, Floor coverings market), By Distribution Channel (Offline Retail, Online Retail) And Competitive Landscape
Product Code: ETC016808 | Publication Date: Sep 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Report Name | South Africa Home Furnishings Market |
Forecast period | 2024-2030 |
CAGR | 6% |
Growing Sector | Commerical |
The South Africa Home Furnishings Market report thoroughly covers the market by Product Type and Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The South Africa Home Furnishings Market has been witnessing growth over the past decade. The market is projected to continue its growth at a significant rate in the coming years. This is driven by increasing disposable income, movement of people to urban areas, changing lifestyles, and government initiatives.
According to 6Wresearch, the South Africa Home Furnishings Market size is expected to grow at a significant CAGR of 6% during 2024-2030. One of the key drivers of the home furnishings market in South Africa is an increase in disposable income. As the economy continues to grow and stabilize, more people have access to higher-paying jobs which results in an increase in their purchasing power. Another factor driving the growth of the market is urbanization in the country. People are now moving to urban areas for better job opportunities and living standards. This raised the demand for houses and furniture required for it. Moreover, the changing lifestyles and consumer preferences of the people due to urbanization are further boosting the market growth. As people are getting exposed to international trends and lifestyles, there is a shift towards modern, contemporary home furnishings.
One of the major challenges faced by the home furnishings market in South Africa is high competition. The economic fluctuations in the country lead to a decrease in consumer spending and hence, affect the demand for home furnishings. Another challenge faced by the market is infrastructure limitations. The lack of proper infrastructure, especially in rural areas, can make it difficult for businesses to reach potential customers and fulfil orders efficiently.
Some of the major players in the South African home furnishings market include Coricraft, Mr Price Home, Shoprite Holdings Ltd., Lewis Group Ltd., Pick n Pay Stores Ltd., Woolworths Holdings Ltd., OK Furniture, and TFG (The Foschini Group). These companies offer a wide range of home furnishing products, from furniture and dรฉcor to kitchenware and bedding. They have established themselves as strong brands in the market, known for their quality and affordable prices.
One initiative is the Department of Trade and Industry's (DTI) Industrial Policy Action Plan (IPAP). This plan focuses on promoting the development of the manufacturing sector, including the home furnishings industry. Additionally, the DTI also offers export assistance programs for small and medium-sized enterprises (SMEs) in the home furnishings industry. The government has also implemented trade agreements with various countries to encourage trade and investment in the home furnishings sector.
The South Africa home furnishings market is expected to witness steady growth in the coming years, driven by factors such as increasing urbanization and disposable income, changing consumer preferences, and the growing trend of home renovation and interior design. Moreover, with the rise of e-commerce platforms, there has been a significant increase in online sales of home furnishing products, providing convenience and accessibility to consumers. The market is also likely to see advancements in sustainable materials and technologies used for production, catering to the growing demand for eco-friendly products.
According to Ravi Bhandari, Research Head, 6Wresearch, the home textiles market segment is projected to experience significant growth due to the growing popularity of premium quality bedding products, curtains, and towels among consumers.
Among distribution channels, offline retail dominates the South Africa home furnishings market. This can be attributed to the widespread availability of physical stores in urban as well as rural areas across the country.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Home Furnishings Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Home Furnishings Market Revenues & Volume, 2020 & 2030F |
3.3 South Africa Home Furnishings Market - Industry Life Cycle |
3.4 South Africa Home Furnishings Market - Porter's Five Forces |
3.5 South Africa Home Furnishings Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 South Africa Home Furnishings Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 South Africa Home Furnishings Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Home Furnishings Market Trends |
6 South Africa Home Furnishings Market, By Types |
6.1 South Africa Home Furnishings Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Home Furnishings Market Revenues & Volume, By Product Type, 2020 - 2030F |
6.1.3 South Africa Home Furnishings Market Revenues & Volume, By Home furniture market, 2020 - 2030F |
6.1.4 South Africa Home Furnishings Market Revenues & Volume, By Home textiles market, 2020 - 2030F |
6.1.5 South Africa Home Furnishings Market Revenues & Volume, By Floor coverings market, 2020 - 2030F |
6.2 South Africa Home Furnishings Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 South Africa Home Furnishings Market Revenues & Volume, By Offline Retail, 2020 - 2030F |
6.2.3 South Africa Home Furnishings Market Revenues & Volume, By Online Retail, 2020 - 2030F |
7 South Africa Home Furnishings Market Import-Export Trade Statistics |
7.1 South Africa Home Furnishings Market Export to Major Countries |
7.2 South Africa Home Furnishings Market Imports from Major Countries |
8 South Africa Home Furnishings Market Key Performance Indicators |
9 South Africa Home Furnishings Market - Opportunity Assessment |
9.1 South Africa Home Furnishings Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 South Africa Home Furnishings Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 South Africa Home Furnishings Market - Competitive Landscape |
10.1 South Africa Home Furnishings Market Revenue Share, By Companies, 2023 |
10.2 South Africa Home Furnishings Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Product Code: ETC016808 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
South Africa home furnishings market is expected to grow at a CAGR of 5.2% during the forecast period (2020-2026). This growth can be attributed to increasing consumer disposable income and growing demand for designer furniture among households. In addition, rising preference towards online shopping due to convenience and discounts offered by ecommerce companies is likely to drive the market in the coming years. Moreover, factors such as innovation in technology resulting in advanced fabrics used for upholstery and introduction of new products are further contributing towards the growth of this sector
Furthermore, manufacturers are focusing on offering customised solutions which allow customers to choose according their own preferences related colour palette, fabric choice and dimensions that cater specific needs of users thereby boosting sales. Additionally, interiors designers are gaining traction owing to their services for providing information about trends & latest trends available on global platforms along with suggestions from professional experts leading average customer to opt more often for these services rather than buying from local stores or markets. These factors shall help sustain healthy growth over forecast period 2020-2026