Product Code: ETC036634 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Spain is the third largest TV market in Europe, with a total of 14 million households owning a television set. The Spanish TV advertising expenditure dropped by 7% during 2020 due to Covid-19 pandemic. Digital video spending is expected to be the fastest growing segment over the forecast period (2020-2026). Furthermore, technological advances such as streaming and online video services are also likely to drive growth in demand for digital video content in Spain over the next few years. The introduction of new technologies such as 4K/UHD and HDR will further bolster growth opportunities for digital television platforms. In addition, increased use of smart TVs among consumers should boost demand for streaming content over traditional broadcast channels
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Spain Television Market Overview |
3.1 Spain Country Macro Economic Indicators |
3.2 Spain Television Market Revenues & Volume, 2019 & 2026F |
3.3 Spain Television Market - Industry Life Cycle |
3.4 Spain Television Market - Porter's Five Forces |
3.5 Spain Television Market Revenues & Volume Share, By Resolution, 2019 & 2026F |
3.6 Spain Television Market Revenues & Volume Share, By Types, 2019 & 2026F |
4 Spain Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Spain Television Market Trends |
6 Spain Television Market, By Types |
6.1 Spain Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Spain Television Market Revenues & Volume, By Resolution, 2016 - 2026F |
6.1.3 Spain Television Market Revenues & Volume, By LCD TVs, 2016 - 2026F |
6.1.4 Spain Television Market Revenues & Volume, By OLED TVs, 2016 - 2026F |
6.2 Spain Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Spain Television Market Revenues & Volume, By 2D TVs, 2016 - 2026F |
6.2.3 Spain Television Market Revenues & Volume, By 3D TVs, 2016 - 2026F |
7 Spain Television Market Import-Export Trade Statistics |
7.1 Spain Television Market Export to Major Countries |
7.2 Spain Television Market Imports from Major Countries |
8 Spain Television Market Key Performance Indicators |
9 Spain Television Market - Opportunity Assessment |
9.1 Spain Television Market Opportunity Assessment, By Resolution, 2019 & 2026F |
9.2 Spain Television Market Opportunity Assessment, By Types, 2019 & 2026F |
10 Spain Television Market - Competitive Landscape |
10.1 Spain Television Market Revenue Share, By Companies, 2019 |
10.2 Spain Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |