| Product Code: ETC9658490 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Tanzania`s breweries continued to rely heavily on imports, with top exporting countries being Netherlands, Namibia, South Africa, Rwanda, and Uganda. The high concentration levels, as indicated by the Herfindahl-Hirschman Index (HHI), suggest a competitive market dominated by a few key players. Despite a negative compound annual growth rate (CAGR) of -4.5% from 2020 to 2024, the sharp decline in growth rate from 2023 to 2024 at -30.21% indicates potential challenges and shifts in the import dynamics for Tanzania`s breweries.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Breweries Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Breweries Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Breweries Market - Industry Life Cycle |
3.4 Tanzania Breweries Market - Porter's Five Forces |
3.5 Tanzania Breweries Market Revenues & Volume Share, By Beer Type, 2021 & 2031F |
3.6 Tanzania Breweries Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.7 Tanzania Breweries Market Revenues & Volume Share, By Beer Production, 2021 & 2031F |
3.8 Tanzania Breweries Market Revenues & Volume Share, By Beer Quality, 2021 & 2031F |
3.9 Tanzania Breweries Market Revenues & Volume Share, By Beer Packaging, 2021 & 2031F |
4 Tanzania Breweries Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Tanzania |
4.2.2 Growing urbanization leading to higher demand for convenience and packaged beverages |
4.2.3 Rising popularity of craft and premium beers in the Tanzanian market |
4.3 Market Restraints |
4.3.1 Regulatory challenges and taxes on alcohol production and sales |
4.3.2 Competition from imported beers and other alcoholic beverages in Tanzania |
5 Tanzania Breweries Market Trends |
6 Tanzania Breweries Market, By Types |
6.1 Tanzania Breweries Market, By Beer Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Breweries Market Revenues & Volume, By Beer Type, 2021- 2031F |
6.1.3 Tanzania Breweries Market Revenues & Volume, By Light Beer, 2021- 2031F |
6.1.4 Tanzania Breweries Market Revenues & Volume, By Strong Beer, 2021- 2031F |
6.2 Tanzania Breweries Market, By Size |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Breweries Market Revenues & Volume, By Lager, 2021- 2031F |
6.2.3 Tanzania Breweries Market Revenues & Volume, By Ale, 2021- 2031F |
6.2.4 Tanzania Breweries Market Revenues & Volume, By Stout and Porter, 2021- 2031F |
6.2.5 Tanzania Breweries Market Revenues & Volume, By Malt, 2021- 2031F |
6.3 Tanzania Breweries Market, By Beer Production |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Breweries Market Revenues & Volume, By Macro-brewery, 2021- 2031F |
6.3.3 Tanzania Breweries Market Revenues & Volume, By Micro-brewery, 2021- 2031F |
6.3.4 Tanzania Breweries Market Revenues & Volume, By Craft Brewery, 2021- 2031F |
6.4 Tanzania Breweries Market, By Beer Quality |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Breweries Market Revenues & Volume, By Premium, 2021- 2031F |
6.4.3 Tanzania Breweries Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.4.4 Tanzania Breweries Market Revenues & Volume, By Normal, 2021- 2031F |
6.5 Tanzania Breweries Market, By Beer Packaging |
6.5.1 Overview and Analysis |
6.5.2 Tanzania Breweries Market Revenues & Volume, By Canned, 2021- 2031F |
6.5.3 Tanzania Breweries Market Revenues & Volume, By Bottled, 2021- 2031F |
6.5.4 Tanzania Breweries Market Revenues & Volume, By Draught, 2021- 2031F |
6.5.5 Tanzania Breweries Market Revenues & Volume, By Glass, 2021- 2031F |
6.5.6 Tanzania Breweries Market Revenues & Volume, By PET Bottle, 2021- 2031F |
6.5.7 Tanzania Breweries Market Revenues & Volume, By Metal Can, 2021- 2031F |
7 Tanzania Breweries Market Import-Export Trade Statistics |
7.1 Tanzania Breweries Market Export to Major Countries |
7.2 Tanzania Breweries Market Imports from Major Countries |
8 Tanzania Breweries Market Key Performance Indicators |
8.1 Percentage of market share held by craft and premium beers in Tanzania |
8.2 Number of new product launches and innovations in the Tanzanian breweries market |
8.3 Growth rate of beer consumption in urban areas of Tanzania |
9 Tanzania Breweries Market - Opportunity Assessment |
9.1 Tanzania Breweries Market Opportunity Assessment, By Beer Type, 2021 & 2031F |
9.2 Tanzania Breweries Market Opportunity Assessment, By Size, 2021 & 2031F |
9.3 Tanzania Breweries Market Opportunity Assessment, By Beer Production, 2021 & 2031F |
9.4 Tanzania Breweries Market Opportunity Assessment, By Beer Quality, 2021 & 2031F |
9.5 Tanzania Breweries Market Opportunity Assessment, By Beer Packaging, 2021 & 2031F |
10 Tanzania Breweries Market - Competitive Landscape |
10.1 Tanzania Breweries Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Breweries Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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