| Product Code: ETC9661716 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Tanzania continued to rely on imports for its draught beer market, with top exporters being Netherlands, Namibia, South Africa, Rwanda, and Uganda. Despite a high Herfindahl-Hirschman Index (HHI) indicating concentration, the market experienced a negative Compound Annual Growth Rate (CAGR) of -4.5% from 2020 to 2024. Furthermore, the growth rate in 2024 plummeted by -30.21%, signaling potential challenges and shifts in consumer preferences or market dynamics impacting draught beer imports in Tanzania.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Draught Beer Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Draught Beer Market - Industry Life Cycle |
3.4 Tanzania Draught Beer Market - Porter's Five Forces |
3.5 Tanzania Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Tanzania Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Tanzania Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Tanzania Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Tanzania Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Tanzania |
4.2.2 Growing popularity of social gatherings and nightlife culture in urban areas |
4.2.3 Tourism industry growth leading to higher demand for draught beer in bars and restaurants |
4.3 Market Restraints |
4.3.1 Government regulations and taxation policies affecting the pricing and distribution of draught beer |
4.3.2 Competition from other alcoholic beverages like bottled beer, spirits, and wine in the market |
5 Tanzania Draught Beer Market Trends |
6 Tanzania Draught Beer Market, By Types |
6.1 Tanzania Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Tanzania Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Tanzania Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Tanzania Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Tanzania Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Tanzania Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Tanzania Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Tanzania Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Tanzania Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Tanzania Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Tanzania Draught Beer Market Import-Export Trade Statistics |
7.1 Tanzania Draught Beer Market Export to Major Countries |
7.2 Tanzania Draught Beer Market Imports from Major Countries |
8 Tanzania Draught Beer Market Key Performance Indicators |
8.1 Number of bars and restaurants offering draught beer |
8.2 Consumer spending on alcoholic beverages in Tanzania |
8.3 Tourism arrivals and expenditure in the country |
9 Tanzania Draught Beer Market - Opportunity Assessment |
9.1 Tanzania Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Tanzania Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Tanzania Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Tanzania Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Tanzania Draught Beer Market - Competitive Landscape |
10.1 Tanzania Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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