| Product Code: ETC9668925 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Tanzania`s import of nutritional supplements in 2024 saw a significant increase in market concentration, with a high Herfindahl-Hirschman Index (HHI) indicating dominance by a few key exporting countries. The top suppliers, including Indonesia, USA, and South Africa, played a crucial role in meeting Tanzania`s demand for nutritional products. Despite a negative growth rate in 2024, the compound annual growth rate (CAGR) from 2020 to 2024 remained positive at 7.84%, reflecting a steady expansion in the market. The market dynamics suggest a competitive landscape with opportunities for further growth and diversification in the nutritional supplements sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Nutritional Supplements Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Nutritional Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Nutritional Supplements Market - Industry Life Cycle |
3.4 Tanzania Nutritional Supplements Market - Porter's Five Forces |
3.5 Tanzania Nutritional Supplements Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Tanzania Nutritional Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Tanzania Nutritional Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.8 Tanzania Nutritional Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Tanzania Nutritional Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and focus on preventive healthcare among Tanzanians |
4.2.2 Growing disposable income and changing lifestyles leading to higher spending on health and wellness products |
4.2.3 Rising incidences of lifestyle diseases and a shift towards holistic health approaches |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of nutritional supplements among the general population |
4.3.2 Limited availability and accessibility of high-quality nutritional supplements in remote areas of Tanzania |
4.3.3 Regulatory challenges and issues related to product quality and safety standards |
5 Tanzania Nutritional Supplements Market Trends |
6 Tanzania Nutritional Supplements Market, By Types |
6.1 Tanzania Nutritional Supplements Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Nutritional Supplements Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Tanzania Nutritional Supplements Market Revenues & Volume, By Sports Nutrition, 2021- 2031F |
6.1.4 Tanzania Nutritional Supplements Market Revenues & Volume, By Fat Burners, 2021- 2031F |
6.1.5 Tanzania Nutritional Supplements Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.2 Tanzania Nutritional Supplements Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Nutritional Supplements Market Revenues & Volume, By Children, 2021- 2031F |
6.2.3 Tanzania Nutritional Supplements Market Revenues & Volume, By Adults, 2021- 2031F |
6.3 Tanzania Nutritional Supplements Market, By Formulation |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Nutritional Supplements Market Revenues & Volume, By Tablets, 2021- 2031F |
6.3.3 Tanzania Nutritional Supplements Market Revenues & Volume, By Capsules, 2021- 2031F |
6.3.4 Tanzania Nutritional Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.3.5 Tanzania Nutritional Supplements Market Revenues & Volume, By Softgels, 2021- 2031F |
6.3.6 Tanzania Nutritional Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.3.7 Tanzania Nutritional Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Tanzania Nutritional Supplements Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Nutritional Supplements Market Revenues & Volume, By Brick & Mortar, 2021- 2031F |
6.4.3 Tanzania Nutritional Supplements Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Tanzania Nutritional Supplements Market Import-Export Trade Statistics |
7.1 Tanzania Nutritional Supplements Market Export to Major Countries |
7.2 Tanzania Nutritional Supplements Market Imports from Major Countries |
8 Tanzania Nutritional Supplements Market Key Performance Indicators |
8.1 Percentage increase in health and wellness expenditure per capita in Tanzania |
8.2 Number of new product launches and innovations in the nutritional supplements market |
8.3 Growth in the number of health and wellness influencers or advocates promoting nutritional supplements in Tanzania |
9 Tanzania Nutritional Supplements Market - Opportunity Assessment |
9.1 Tanzania Nutritional Supplements Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Tanzania Nutritional Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Tanzania Nutritional Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.4 Tanzania Nutritional Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Tanzania Nutritional Supplements Market - Competitive Landscape |
10.1 Tanzania Nutritional Supplements Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Nutritional Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here