| Product Code: ETC020115 | Publication Date: Oct 2020 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The packaged food import market in Tanzania continued to witness significant growth in 2024, with Belgium, South Africa, Eswatini, Kenya, and Pakistan emerging as the top exporting countries. The market concentration, as measured by the HHI, escalated from high to very high in 2024, indicating a more consolidated market landscape. The impressive Compound Annual Growth Rate (CAGR) of 36.15% from 2020 to 2024 underscores the increasing demand for packaged food products in Tanzania. Moreover, the remarkable growth rate of 110.6% from 2023 to 2024 highlights the rapid expansion and opportunities within the sector.

The Packaged Food market in Tanzania is projected to grow at a stable growth rate of 2.44% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Packaged Food Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Packaged Food Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Packaged Food Market - Industry Life Cycle |
3.4 Tanzania Packaged Food Market - Porter's Five Forces |
3.5 Tanzania Packaged Food Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Tanzania Packaged Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Tanzania Packaged Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Tanzania Packaged Food Market Trends |
6 Tanzania Packaged Food Market, By Types |
6.1 Tanzania Packaged Food Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Packaged Food Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Tanzania Packaged Food Market Revenues & Volume, By Dairy Products, 2021 - 2031F |
6.1.4 Tanzania Packaged Food Market Revenues & Volume, By Bakery Products, 2021 - 2031F |
6.1.5 Tanzania Packaged Food Market Revenues & Volume, By Ready Meals, 2021 - 2031F |
6.1.6 Tanzania Packaged Food Market Revenues & Volume, By Confectionery, 2021 - 2031F |
6.1.7 Tanzania Packaged Food Market Revenues & Volume, By Breakfast Cereals, 2021 - 2031F |
6.1.8 Tanzania Packaged Food Market Revenues & Volume, By Baby Food, 2021 - 2031F |
6.1.9 Tanzania Packaged Food Market Revenues & Volume, By Sauces, Condiments, and Dressings, 2021 - 2031F |
6.1.10 Tanzania Packaged Food Market Revenues & Volume, By Sauces, Condiments, and Dressings, 2021 - 2031F |
6.2 Tanzania Packaged Food Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Packaged Food Market Revenues & Volume, By Supermarket/Hypermarket, 2021 - 2031F |
6.2.3 Tanzania Packaged Food Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.2.4 Tanzania Packaged Food Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.2.5 Tanzania Packaged Food Market Revenues & Volume, By E-commerce, 2021 - 2031F |
7 Tanzania Packaged Food Market Import-Export Trade Statistics |
7.1 Tanzania Packaged Food Market Export to Major Countries |
7.2 Tanzania Packaged Food Market Imports from Major Countries |
8 Tanzania Packaged Food Market Key Performance Indicators |
9 Tanzania Packaged Food Market - Opportunity Assessment |
9.1 Tanzania Packaged Food Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Tanzania Packaged Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Tanzania Packaged Food Market - Competitive Landscape |
10.1 Tanzania Packaged Food Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Packaged Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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