| Product Code: ETC10866350 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Tanzania`s import of soju witnessed a significant shift in 2024, with top exporters including Mexico, China, Kenya, Italy, and the United Arab Emirates. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), increased from low to high in 2024, indicating a more consolidated market. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 70.12%, with a notable growth rate of 15.45% from 2023 to 2024. This data suggests a dynamic and rapidly evolving market for soju imports in Tanzania.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Soju Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Soju Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Soju Market - Industry Life Cycle |
3.4 Tanzania Soju Market - Porter's Five Forces |
3.5 Tanzania Soju Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Tanzania Soju Market Revenues & Volume Share, By Alcohol Content, 2021 & 2031F |
3.7 Tanzania Soju Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Tanzania Soju Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Tanzania Soju Market Revenues & Volume Share, By Channel, 2021 & 2031F |
4 Tanzania Soju Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Tanzania leading to higher spending on alcoholic beverages. |
4.2.2 Growing popularity of social drinking culture among Tanzanian consumers. |
4.2.3 Expansion of distribution channels and marketing efforts by soju companies in Tanzania. |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions on alcohol marketing and consumption in Tanzania. |
4.3.2 Competition from other alcoholic beverages such as beer and traditional spirits in the Tanzanian market. |
5 Tanzania Soju Market Trends |
6 Tanzania Soju Market, By Types |
6.1 Tanzania Soju Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Soju Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Tanzania Soju Market Revenues & Volume, By Distilled Soju, 2021 - 2031F |
6.1.4 Tanzania Soju Market Revenues & Volume, By Diluted Soju, 2021 - 2031F |
6.1.5 Tanzania Soju Market Revenues & Volume, By Ready-to-Drink Soju, 2021 - 2031F |
6.2 Tanzania Soju Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Soju Market Revenues & Volume, By High Alcohol (20-25%), 2021 - 2031F |
6.2.3 Tanzania Soju Market Revenues & Volume, By Moderate Alcohol (15-20%), 2021 - 2031F |
6.2.4 Tanzania Soju Market Revenues & Volume, By Low Alcohol (<15%), 2021 - 2031F |
6.3 Tanzania Soju Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Soju Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.3.3 Tanzania Soju Market Revenues & Volume, By Fruit-Infused, 2021 - 2031F |
6.3.4 Tanzania Soju Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.4 Tanzania Soju Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Soju Market Revenues & Volume, By Bars & Restaurants, 2021 - 2031F |
6.4.3 Tanzania Soju Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.4.4 Tanzania Soju Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5 Tanzania Soju Market, By Channel |
6.5.1 Overview and Analysis |
6.5.2 Tanzania Soju Market Revenues & Volume, By Direct Distribution, 2021 - 2031F |
6.5.3 Tanzania Soju Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.4 Tanzania Soju Market Revenues & Volume, By Online Retail, 2021 - 2031F |
7 Tanzania Soju Market Import-Export Trade Statistics |
7.1 Tanzania Soju Market Export to Major Countries |
7.2 Tanzania Soju Market Imports from Major Countries |
8 Tanzania Soju Market Key Performance Indicators |
8.1 Percentage increase in the number of soju consumption occasions in Tanzania. |
8.2 Growth in the number of soju brands available in the Tanzanian market. |
8.3 Expansion of soju distribution network to reach new regions in Tanzania. |
8.4 Consumer awareness and perception of soju as a trendy and popular alcoholic beverage in Tanzania. |
8.5 Increase in the number of soju-related events and promotions in Tanzania. |
9 Tanzania Soju Market - Opportunity Assessment |
9.1 Tanzania Soju Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Tanzania Soju Market Opportunity Assessment, By Alcohol Content, 2021 & 2031F |
9.3 Tanzania Soju Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Tanzania Soju Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Tanzania Soju Market Opportunity Assessment, By Channel, 2021 & 2031F |
10 Tanzania Soju Market - Competitive Landscape |
10.1 Tanzania Soju Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Soju Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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